Scratch and Win
by sosidee · Uncategorized
Also makes 6 other plugins · 5.2K+ installs across the portfolio →
Inserts Scratch and Win cards in pages/articles for discount coupons, giveaways, gifts, etc. Games are configurable.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 61/100
Stale · Few reviews
Active installs
100+
≈190 estimated
Momentum
+16%
downloads vs prior 30d
Biggest opportunity: Swap “loyalty” for “gambling”. “loyalty” isn't earning its slot: you're not in the first 24 results for its own search. “gambling” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
61 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →1.7%
of downloads still active
At least 100 of 6K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,764 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 527 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
4.5★ over 4 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 527 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.1
Velocity
places per keyword, 18d
16%
Breadth
of keywords climbing, 18d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| scratch and win your tag | #1 | #6 | 0 |
| win your tag | #8 | #22 | up 1 |
| scratch your tag | #12 | #22 | 0 |
| gambling | #6 | #3 | down 1 |
| lottery | #9 | #9 | 0 |
| scratch it | #17 | #24 | up 3 |
| loyalty your tag | Not in the top 24 | ||
| scratch & win your tag | Not checked yet | ||
21 searches this plugin appeared in over the last 90 days, 6 listed. 15 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “loyalty” for “gambling”. “loyalty” isn't earning its slot: you're not in the first 24 results for its own search. “gambling” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “scratch”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 245 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.4y ago
latest release · v1.1.3 · 22 May 2025
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 3.6 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 17 Aug 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ relivin1.4y ago
Should be able to adjust the odds of winning. This topic was modified 1 year, 1 month ago by relivin.
Read on wp.org ↗ - ★★★★★ wupples1.5y ago
Great plugin and even better support. Highly recommended.
Read on wp.org ↗ - ★★★★★ Carlos Pinedo3.1y ago
Great plugin! The best of its kind
Read on wp.org ↗ - ★★★★★ TeamOnAir4.4y ago
All the ones I have found so far were managed by external platforms. With this plugin you can manage your scratch card directly on your website
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Inserts Scratch and Win cards in pages/articles for discount coupons, giveaways, gifts, etc. Games are conf..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 1,631 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "scratch & win" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-03-16 90+ → 100+ up after 1 days in tier
- 2023-03-15 100+ → 90+ down after 5 days in tier
- 2023-03-10 90+ → 100+ up after 2 days in tier
- 2023-03-08 100+ → 90+ down after 2 days in tier
- 2023-03-06 90+ → 100+ up after 2 days in tier
- 2023-03-04 100+ → 90+ down after 1 days in tier
- 2023-03-03 90+ → 100+ up after 2 days in tier
- 2023-03-01 100+ → 90+ down after 22 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Giveaways and Contests by RafflePress – Get More Website Traffic, Email Subscribers, and Social Followers 20K+ installs · 3.9★ · 1 shared tag B -
Points Management System For Gamification, Ranks, Badges, and Loyalty Rewards Program – myCred 10K+ installs · 4.6★ · 1 shared tag A -
Points and Rewards for WooCommerce – Create Loyalty Programs, Reward Customer Purchases, Referral Points, User Badges, and Gamification 6K+ installs · 4.5★ · 1 shared tag A -
Loyalty Points Rewards and Referral for WooCommerce – WPLoyalty 3K+ installs · 4.9★ · 1 shared tag A -
MyRewards 2K+ installs · 4.6★ · 1 shared tag A -
Gratisfaction- Loyalty, Rewards , Referral, Birthday and Giveaway Program 600+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Scratch and Win into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/scratch-and-win" width="480" height="300" style="border:0" loading="lazy" title="Scratch and Win — Plugin Pulse"></iframe> Scratch and Win: 100+ active installs, 4.5★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/scratch-and-win
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