Scratch & Win – Giveaways and Contests. Boost subscribers, traffic, repeat visits, referrals, sales and more
by Apps Mav · Uncategorized
Also makes 3 other plugins · 820+ installs across the portfolio →
Display a Scratch Card on your website to offer visitors a chance to win prizes. A fun incentive to boost conversions!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
100+
≈180 estimated
Momentum
-20%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “games”, “promotion” and “black friday” for “scratch”, “prizes” and “referrals”. “games” isn't earning its slot: you're not in the first 24 results for its own search. “scratch” sits at #4 untagged, close enough for a declared tag to move it up. “promotion” isn't earning its slot: you're not in the first 24 results for its own search. “prizes” sits at #9 untagged, close enough for a declared tag to move it up. “black friday” isn't earning its slot: it only gets you to #16. “referrals” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Install conversion
How it's measured →0.3%
of downloads still active
At least 100 of 36.1K lifetime downloads are still running, below its category: the median Uncategorized plugin keeps 0.6%, across 17,781 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 35 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 30 reviews, weighted for review count to 4.3★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
29
Momentum
Losing ground
-1.9
Velocity
places per keyword, 28d
11%
Breadth
of keywords climbing, 28d
-1.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| win prizes | #1 | #1 | 0 |
| scratch card | #2 | #3 | 0 |
| scratch | #4 | #8 | down 1 |
| win | #5 | #5 | 0 |
| giveaways | #5 | #6 | down 1 |
| scratch and win | #3 | #2 | down 1 |
| repeat | #11 | #16 | up 1 |
| prizes | #9 | #8 | 0 |
| giveaway your tag | #12 | #13 | down 3 |
| contest your tag | #14 | #16 | down 6 |
| referrals | #16 | #17 | down 6 |
| black friday your tag | #16 | #18 | down 7 |
| win back | #6 | #8 | 0 |
| scratch it | #7 | #14 | down 3 |
| incentive | #17 | #16 | down 6 |
| visits | #24 | #22 | down 8 |
| contests | #23 | #21 | down 6 |
| sales boost | #24 | #19 | — |
| card games | #24 | #15 | 0 |
| games your tag | Not in the top 24 | ||
| promotion your tag | Not in the top 24 | ||
72 searches this plugin appeared in over the last 90 days, 19 listed. 53 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “games”, “promotion” and “black friday” for “scratch”, “prizes” and “referrals”. “games” isn't earning its slot: you're not in the first 24 results for its own search. “scratch” sits at #4 untagged, close enough for a declared tag to move it up. “promotion” isn't earning its slot: you're not in the first 24 results for its own search. “prizes” sits at #9 untagged, close enough for a declared tag to move it up. “black friday” isn't earning its slot: it only gets you to #16. “referrals” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “black friday”. Down 7 places since 2026-10-14, now #16. Check what shipped around then, and what moved above you.
- Slipping on “contest”. Down 6 places since 2026-10-03, now #14. Check what shipped around then, and what moved above you.
- One page off on “giveaway”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
1mo ago
latest release · v3.1.0 · 29 Sep 2026
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 3 days ago and the previous band took 14 months to cross, so the real count is still just under 200.
Install history since 19 Mar 2017
Recent reviews
All reviews on wp.org ↗- ★★★★★ Rosenborg1.6y ago
I used this plugin in a campaign for a client, and it worked very well. The setup was a bit unfamiliar to me at first, but the support was excellent, with a fast response time, and I always got answers to my questions. This topic was modified 1 year, 3 months ago by Rosenborg.
Read on wp.org ↗ - ★★★★★ Prateek Singh1.9y ago
I have used this plugin to setup a campaign for my company and the plugin was very easy to setup.
Read on wp.org ↗ - ★★★★★ Alfio DiPane2.2y ago
Please do not download or use it, this is a scam and they wanted to extort our team.
Read on wp.org ↗ - ★★★★★ myszkaszara2.6y ago
Very interesting plugin, the only one so good for WordPress. Great support, they respond immediately and help 200%.
Read on wp.org ↗ - ★★★★★ Whizdon2.9y ago
Scratch and win plugin is an amazing way to reach out to your audience to appreciate them. Also, if you have issues with your account, there response time is amazing as well.
Read on wp.org ↗ - ★★★★★ pabloyepez3.5y ago
⭐⭐⭐⭐⭐ (5/5 Stars) Wow! 🤯 Scratch and Win is an absolute game-changer for anyone looking to supercharge their lead generation strategy! This tool is like having a secret weapon in your marketing arsenal. 🚀 Key Highlights: 💡 Incredibly innovative approach to capturing potential customer interest 🎯 Powerful mechanism for growing your contact list 🤝 Transforms boring lead generation into an exciting, interactive experience Why I Love It: Scratch and Win takes something as mundane as collecting contact information and turns it into a fun, engaging game that people actually want to participate in! It’s like marketing magic – customers can’t resist the temptation to scratch and reveal their potential prize. 🎁 Pro Tip: This tool isn’t just about collecting leads; it’s about creating memorable interactions that make potential customers excited to hear from you! 📈 Highly recommended for marketers who want to stand out from the crowd and make lead generation feel less like a chore and more like an exciting opportunity! 🌟 Would you like me to modify anything about the review? This topic was modified 1 year, 7 months ago by pabloyepez.
Read on wp.org ↗ - ★★★★★ partybrand13.6y ago
We are having a good experience with the app, and Praveen Kumar is a very kind atendent.
Read on wp.org ↗ - ★★★★★ Johnny Heredia3.7y ago
Very nice plugin, easy to use and the customer service is excellent. If you can’t set up your campaign, they will guide you in the best way.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (3.1.0). Sites still on an older version should update.
- Patched Medium · 6.4 Scratch & Win – Giveaways and Contests <= 2.6.9 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-12-02 CVE-2024-11898 Improper Neutralization of Input During Web Page Generation Affects <= 2.6.9 Patched in 2.7.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Display a Scratch Card on your website to offer visitors a chance to win prizes. A fun incentive to boost c..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for woocommerce stores", "if you have").
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, ActiveCampaign, Sendinblue and 1 more.
- ✓ Headings and lists 12 headings and 2 lists.
- ✓ Enough to quote 6,509 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "contest", "games" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 200+ → 100+ down after 422 days in tier
- 2025-09-04 300+ → 200+ down after 373 days in tier
- 2024-08-27 400+ → 300+ down after 492 days in tier
- 2023-04-23 500+ → 400+ down after 136 days in tier
- 2022-12-08 400+ → 500+ up after 65 days in tier
- 2022-10-04 100+ → 400+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Social Boost: Giveaways, Instant win and Contests. Grow followers, shares, subscribers, traffic, referrals, sales and more 100+ installs · 4.6★ · 3 shared tags A -
Raffle Play Woocommerce 700+ installs · 4.6★ · 2 shared tags A -
Gratisfaction- Loyalty, Rewards , Referral, Birthday and Giveaway Program 600+ installs · 4.8★ · 2 shared tags A -
Photo Contest | Competition | Video Contest 200+ installs · 4.3★ · 2 shared tags C -
SweepWidget – Giveaway, Contest, Sweepstakes, Competition & Photo Contest Plugin 100+ installs · 4.1★ · 2 shared tags A - P Pick Giveaway Winner 100+ installs · 4.0★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Scratch & Win – Giveaways and Contests. Boost subscribers, traffic, repeat visits, referrals, sales and more into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/scratch-win-giveaways-for-website-facebook" width="480" height="300" style="border:0" loading="lazy" title="Scratch & Win – Giveaways and Contests. Boost subscribers, traffic, repeat visits, referrals, sales and more — Plugin Pulse"></iframe> Scratch & Win – Giveaways and Contests. Boost subscribers, traffic, repeat visits, referrals, sales and more: 100+ active installs, 4.7★ (30 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/scratch-win-giveaways-for-website-facebook
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.