Send Emails — Newsletters, Automation & Email Marketing for WordPress
by BeautifulPlugins · Email & Marketing
Also makes 16 other plugins · 510+ installs across the portfolio →
Newsletter, Automation & Email Marketing for WordPress to send emails, create email campaigns, and track email performance on your website.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
60+
≈60 estimated
Momentum
+11%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “automation” and “email” for “send” and “newsletter automation”. “automation” isn't earning its slot: you're not in the first 24 results for its own search. “send” sits at #10 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “newsletter automation” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 66 average across 2,134 Email & Marketing plugins
Install conversion
How it's measured →3.7%
of downloads still active
At least 60 of 1.6K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,297 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 75 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
61
Momentum
Gaining ground
+1.4
Velocity
places per keyword, 25d
65%
Breadth
of keywords climbing, 25d
+1.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| send | #10 | #19 | up 4 |
| send emails your tag | #11 | #24 | up 2 |
| newsletter automation | #23 | #24 | up 1 |
| send email | #22 | #24 | up 2 |
| automation your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| email marketing your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
19 searches this plugin appeared in over the last 90 days, 4 listed. 15 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “automation” and “email” for “send” and “newsletter automation”. “automation” isn't earning its slot: you're not in the first 24 results for its own search. “send” sits at #10 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “newsletter automation” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “send emails”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 8 Apr 2025 · 574 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 212 · peaks are release surges
Directory rank
Ranked about #19,000 to #20,000, alongside the other plugins at 60+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
3mo ago
latest release · v2.6.1 · 20 Aug 2026
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and a band this size takes about a year or more to cross, so the real count is still just over 60.
Install history since 11 Apr 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ coopersita11mo ago
Super handy email plugin. Used in conjunction with an email logger we were able to make a nice little messaging system right on our site. We requested a hook to be able to customize the emails, and the developers implemented it right away. This plugin should be higher up in search results.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Newsletter, Automation & Email Marketing for WordPress to send emails, create email campaigns, and track em..."
- ✓ Has a FAQ 18 questions in the FAQ.
- ✓ FAQ asks real questions 18 of 18 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("who need", "for developers").
- ✓ Names what it works with Mentions REST API, Multisite.
- ✓ Headings and lists 10 headings and 4 lists.
- ✓ Enough to quote 7,834 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-02 50+ → 60+ up after 9 days in tier
- 2026-10-24 40+ → 50+ up after 76 days in tier
- 2026-08-09 50+ → 40+ down after 76 days in tier
- 2026-05-25 40+ → 50+ up after 63 days in tier
- 2026-03-23 30+ → 40+ up after 9 days in tier
- 2026-03-14 20+ → 30+ up after 70 days in tier
- 2026-01-03 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
AcyMailing – An Ultimate Newsletter Plugin and Marketing Automation Solution for WordPress 5K+ installs · 4.7★ · 3 shared tags A -
EnvíaloSimple: Email Marketing y Newsletters 1K+ installs · 4.4★ · 3 shared tags A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags A -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Send Emails — Newsletters, Automation & Email Marketing for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/send-emails" width="480" height="300" style="border:0" loading="lazy" title="Send Emails — Newsletters, Automation & Email Marketing for WordPress — Plugin Pulse"></iframe> Send Emails — Newsletters, Automation & Email Marketing for WordPress: 60+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/send-emails
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.