SendWP
by Kevin Stover · Email & Marketing
Also makes 4 other plugins · 510.1K+ installs across the portfolio →
Say hello to the easy solution to transactional email in WordPress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
no flags
Active installs
10K+
≈15K estimated
Momentum
+46%
downloads vs prior 30d
Biggest opportunity: Add “transactional email” to your wp.org tags. You rank #24 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed it's a slot worth spending.
84 health vs 66 average across 2,121 Email & Marketing plugins
Install conversion
How it's measured →2.7%
of downloads still active
At least 10K of 366K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,296 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 7 days ago
Tested up to WordPress 6.9.11, the current branch or newer
4.1★ over 14 reviews, smoothed to 4.10★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
24
Momentum
Losing ground
-2.0
Velocity
places per keyword, 26d
0%
Breadth
of keywords climbing, 26d
-1.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| transactional your tag | #15 | #21 | down 4 |
| hello | #14 | #18 | down 5 |
| transactional email | #24 | #23 | 0 |
| email your tag | Not in the top 24 | ||
| forms your tag | Not in the top 24 | ||
5 searches this plugin appeared in over the last 90 days, 3 listed. 2 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “transactional email” to your wp.org tags. You rank #24 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed it's a slot worth spending.
- One page off on “transactional”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 20.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v1.4.9 · 18 Aug 2026
24
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 90% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 2 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 23 Apr 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ henrixgrafiska1.9y ago
A great plugin that works perfectly!
Read on wp.org ↗ - ★★★★★ jdolence092.1y ago
I was having issues getting our emails sent and received promptly. SendWP helped me sort out the issues with our DNS configuration and gave me exemplary professional support! It took some time to figure out the issues, but their support was always positive and helpful. I never felt that they just wanted to close the ticket like most support systems do these days.
Read on wp.org ↗ - ★★★★★ stifoo4562.1y ago
Love this service so much. If you have been trying to fix website form notification emails, use this service. Affordable and built well.
Read on wp.org ↗ - ★★★★★ CapeDave23.3y ago
I was able to solve a sticky client issue within 30 minutes. This is something I have needed for a long time. An elegant solution to a tricky problem. I immediately bought it for my own website and will be pretty much forcing clients to use this service. Thanks Matt, great plugin!
Read on wp.org ↗ - ★★★★★ The Pedal Bike3.7y ago
Special shout out to Matt. Super quick response times and easy to work with to resolve subscription and url issues. Clearly and patiently explained answers to all of my questions. This topic was modified 3 years, 5 months ago by The Pedal Bike. This topic was modified 3 years, 5 months ago by The Pedal Bike.
Read on wp.org ↗ - ★★★★★ presscode3.8y ago
I had found the SendWP plugin while searching for an alternative to Amazon SES. The pricing structure is very simple, which I like. However, it is also essential for European website operators that the selected third-party providers and partners comply with the General Data Protection Regulation (GDPR), or who provide some basic company information, which is unfortunately not the case here. There is no information about who exactly operates the service and where they are headquartered. However, this information is mandatory according to the GDPR. Because as a website operator in the EU, data processing agreements must be concluded with third-party providers from certain countries that process our customer data (here: e-mails from visitors, users, customers etc.). Because, the headquarters of these third-party providers used must be stated in one’s own data protection documentation. Unfortunately, these are the requirements. So I tried to contact the provider to find out this information. But unfortunately, already here in the support forum, the first message (READ THIS FIRST) points out that no support is provided. Unless you register an account on their website, but in turn you need to pay to create an account, no matter what. So it is neither possible to test the plugin or the service, nor is it possible to get legally important information about the provider without creating a paid account. These are all red flags in my eyes and although I have not yet been able to test the plugin and its quality. For this reason, I cannot recommend it in any case. This topic was modified 3 years, 5 months ago by presscode. This topic was modified 3 years, 5 months ago by presscode.
Read on wp.org ↗ - ★★★★★ Nolan4.0y ago
Make a record of outgoing emails, set the name to sender email.
Read on wp.org ↗ - ★★★★★ fozi714.7y ago
Sent a support request at end of day (UK) and had a response and fix by following morning from SendWP. Received a prompt response and a patch was quickly deployed to fix the server problem. Very impressed by our friends across the pond 👍 This topic was modified 4 years, 4 months ago by fozi71.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.4.9 Bug fixes and improvements. 1.4.9
- — Version 1.4.7 Behind the scenes udpates preparing for new features. 1.4.7
- — Version 1.4.6 Fixes issue for some users with our new support process library. 1.4.6
- — Version 1.4.5 Fixes a few bugs. 1.4.5
- — Version 1.4 Adds trusted login as a better way to give support access to investigate issues 1.4
- — Version 2.0.0 Emails are no longer lost when the SendWP service can’t be reached. If a send times out, can’t connect, or the service is busy or down, the email is saved on your site and retried automatically (after 1, 5, 15 and 60 min 2.0.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.6.1
Languages
via translate.wordpress.orgTranslated into 5 languages, 4 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 331 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 2 of 3 tags appear in the text; "forms" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-10-23 20K+ → 10K+ down after 182 days in tier
- 2024-04-24 10K+ → 20K+ up after 1 days in tier
- 2024-04-23 20K+ → 10K+ down after 1 days in tier
- 2024-04-22 10K+ → 20K+ up after 1137 days in tier
- 2021-03-12 8K+ → 10K+ up after 107 days in tier
- 2020-11-25 6K+ → 8K+ up after 84 days in tier
- 2020-09-02 4K+ → 6K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
E2Pdf – Export Pdf Tool for WordPress 10K+ installs · 4.6★ · 2 shared tags A -
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ · 1 shared tag A -
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ installs · 4.8★ · 1 shared tag A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ installs · 4.8★ · 1 shared tag A -
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for SendWP into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/sendwp" width="480" height="300" style="border:0" loading="lazy" title="SendWP — Plugin Pulse"></iframe> SendWP: 10K+ active installs, 4.1★ (14 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/sendwp
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