Shortcode in Menus
by Gagan Deep Singh · Uncategorized
Also makes 9 other plugins · 65.4K+ installs across the portfolio →
Allows you to add shortcodes in WordPress Navigation Menus.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 80/100
no flags
Active installs
50K+
≈55K estimated
Momentum
+8%
downloads vs prior 30d
Biggest opportunity: Add “patch”, “custom shortcode” and “screenshot” to your wp.org tags. You rank #5, #6 and #15 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
80 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →9.8%
of downloads still active
At least 50K of 512.1K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,767 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 263 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
4.7★ over 82 reviews, smoothed to 4.47★
3 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
5%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| shortcode your tag | #2 | #2 | down 1 |
| menus your tag | #3 | #4 | 0 |
| navigation menus | #3 | #4 | 0 |
| custom menus | #3 | #3 | down 1 |
| patch | #5 | #4 | up 1 |
| custom shortcode | #6 | #6 | 0 |
| wordpress menus | #4 | #4 | 0 |
| all shortcode | #5 | #5 | 0 |
| page menus | #5 | #5 | 0 |
| shortcode in wordpress | #7 | #9 | down 3 |
| wordpress shortcode | #7 | #8 | down 1 |
| shortcode for wordpress | #8 | #9 | down 3 |
| screenshots | #15 | #9 | down 2 |
| screenshot | #15 | #13 | down 1 |
| shortcodes | #22 | #12 | down 3 |
| bug reporting | #20 | #20 | down 1 |
| wordpress shortcodes | #22 | #18 | up 2 |
| tutorials | #24 | #22 | down 4 |
| link shortcodes | #21 | #16 | 0 |
| custom link your tag | Not in the top 24 | ||
44 searches this plugin appeared in over the last 90 days, 19 listed. 25 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Add “patch”, “custom shortcode” and “screenshot” to your wp.org tags. You rank #5, #6 and #15 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
9mo ago
latest release · v3.5.1 · 10 Feb 2026
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Crossed into this band 12 months ago; the previous band took 16 months to cross, which places it about 50% of the way through.
Install history since 3 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ andrebell828mo ago
Interesting concept but adding the shortcode to the link as the images show generates a wordpress error: ‘Please provide a valid link.’ So, unfortunately, cannot add the shortcode to nav bar as the example images show 🙁
Read on wp.org ↗ - ★★★★★ Namaste2.6y ago
I kindly ask the developers to maintain this plugin updated… please 🙂
Read on wp.org ↗ - ★★★★★ madbirdesign2.9y ago
Didn’t work in shortcode menu item or custom link.
Read on wp.org ↗ - ★★★★★ pebworthbells3.1y ago
The plugin seemed fine and I used it to create custom menu items for my websites headers and footers. v\Very happy with the results until complaints came in that blocks of buttons had stopped working on some pages. On investigation, I found that blocks of 4 or 5 buttons in adjacent columns were not working. The outer buttons worked fine, but any inner button (i.e. it had another button in the columns either side of it) would work once and then stop responding until the page was reloaded. In addition some page sections became unselectable to edit in Elementor. Very quickly it became apparent that this problem was universal to all blocks on all pages! I disabled the plugin and everything came back to work fine! luckily, it was the only change I had made in recent days, so the likely culprit was relatively obvious. I am guessing there is a compatibility issue with current version of Elementor.
Read on wp.org ↗ - ★★★★★ schroederskater3.2y ago
Easy to use. Does what it is supposed to. Great! Than you very much! Thomas
Read on wp.org ↗ - ★★★★★ basbuis3.7y ago
Thanks, it’s working perfect and fast.
Read on wp.org ↗ - ★★★★★ Wordaspect3.7y ago
Does what it should wonderfully. Thanks a lot!
Read on wp.org ↗ - ★★★★★ aldhydany3.9y ago
i combine this plugin with elemen**r, and with just that, you will get fully customisable menu content amazing simple useful plugin, thank you!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.5.1 Change plugin constants to follow naming conventions as recommended by WordPress Guidelines. Strict input filters for admin pages, for user input values. Adhere to more strict PHPCS ruleset. 3.5.1
- — Version 3.5 Resolved some WPCS compatibility issues. Added resource version for static resources for busting cache in new releases. Added text domain to localisable text strings. Loading the custom JS in footer instead of header for 3.5
- — Version 3.4 Escaping of output within a lot of functions. Made the code WordPress PHPCS Compatible. Patch to make it work with Max Mega Menu plugin. 3.4
- — Version 3.3 Fixed a compatibility issue with Twenty Fifteen theme. Minified JS. Conditional loading of admin class for performance improvement. Some more code refactoring. Testing with WordPress 4.8.1 Changed minimum required WordPr 3.3
- — Version 3.2 Code Refactoring. Changed tested upto. Corrected links in description. 3.2
- — Version 3.1 Fixed the bug with clean_url filters as reported by Lee Willis Made the code translation ready. 3.1
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 5.6
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Allows you to add shortcodes in WordPress Navigation Menus."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 465 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 2 of 3 tags appear in the text; "custom link" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-10-28 60K+ → 50K+ down after 466 days in tier
- 2024-07-19 70K+ → 60K+ down after 2 days in tier
- 2024-07-17 60K+ → 70K+ up after 2 days in tier
- 2024-07-15 70K+ → 60K+ down after 143 days in tier
- 2024-02-23 60K+ → 70K+ up after 287 days in tier
- 2023-05-12 70K+ → 60K+ down after 99 days in tier
- 2023-02-02 60K+ → 70K+ up after 7 days in tier
- 2023-01-26 70K+ → 60K+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Widgets in Menu for WordPress 7K+ installs · 4.4★ · 2 shared tags D -
Shortcodes Ultimate – Content Elements 400K+ installs · 4.9★ · 1 shared tag A - M MW WP Form 200K+ installs · 4.1★ · 1 shared tag B
-
Shortcoder — Create Shortcodes for Anything 100K+ installs · 4.8★ · 1 shared tag A -
User Menus – Nav Menu Visibility 80K+ installs · 4.9★ · 1 shared tag A -
Display Posts – Easy lists, grids, navigation, and more 70K+ installs · 4.8★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Shortcode in Menus into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/shortcode-in-menus" width="480" height="300" style="border:0" loading="lazy" title="Shortcode in Menus — Plugin Pulse"></iframe> Shortcode in Menus: 50K+ active installs, 4.7★ (82 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/shortcode-in-menus
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