User Menus – Nav Menu Visibility
by Daniel Iser · Admin & Utilities
Also makes 8 other plugins · 727.2K+ installs across the portfolio →
Show/hide menu items to logged in users, logged out users or specific user roles. Display logged in user details in menu. Add a logout link to menu.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 93/100
no flags
Active installs
80K+
≈85K estimated
Momentum
-3%
downloads vs prior 30d
Biggest opportunity: Swap “menu” and “logout” for “custom nav” and “wp nav menu”. “menu” isn't earning its slot: it only gets you to #21. “custom nav” sits at #4 untagged, close enough for a declared tag to move it up. “logout” isn't earning its slot: it only gets you to #17. “wp nav menu” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
93 health vs 56 average across 5,895 Admin & Utilities plugins
Install conversion
How it's measured →8.8%
of downloads still active
At least 80K of 908.3K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,187 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 48 days ago
Tested up to WordPress 7.1.0, the current branch or newer
5.0★ over 1,281 reviews, smoothed to 4.97★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
29
Momentum
Losing ground
-2.1
Velocity
places per keyword, 28d
7%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| user menu your tag | #1 | #1 | 0 |
| logged out | #1 | #1 | up 1 |
| menus your tag | #2 | #1 | 0 |
| menu visibility | #2 | #1 | down 1 |
| nav | #2 | #2 | 0 |
| logged in user | #2 | #2 | down 1 |
| custom menus | #1 | #1 | 0 |
| logged in menus | #1 | #1 | 0 |
| nav menu your tag | #3 | #3 | down 1 |
| nav menus | #2 | #2 | down 1 |
| nav item | #2 | #2 | 0 |
| specific user | #3 | #3 | up 1 |
| wp nav menus | #2 | #2 | 0 |
| user dropdown menu | #2 | #2 | 0 |
| nav menu roles | #2 | #2 | 0 |
| custom nav | #4 | #3 | 0 |
| post nav | #3 | #2 | 0 |
| wordpress menus | #3 | #2 | 0 |
| wp nav menu | #6 | #6 | down 4 |
| visibility | #11 | #6 | down 6 |
152 searches this plugin appeared in over the last 90 days, 20 listed. 77 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “menu” and “logout” for “custom nav” and “wp nav menu”. “menu” isn't earning its slot: it only gets you to #21. “custom nav” sits at #4 untagged, close enough for a declared tag to move it up. “logout” isn't earning its slot: it only gets you to #17. “wp nav menu” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “menu”. Down 8 places since 2026-09-18, now #21. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 49.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v1.3.2 · 23 May 2026
18
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 93% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; the previous band took 18 months to cross, which places it about 50% of the way through.
Install history since 20 Jul 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ icequeen01205mo ago
This plugin was recommended by our developer so it must be good!
Read on wp.org ↗ - ★★★★★ paddlepower5mo ago
Works great, love it
Read on wp.org ↗ - ★★★★★ castoridae337mo ago
Facile d’accès, pratique +++++++++++++
Read on wp.org ↗ - ★★★★★ Anonymous7mo ago
…and I thank the author for it.
Read on wp.org ↗ - ★★★★★ pinodisole8mo ago
Word very well.
Read on wp.org ↗ - ★★★★★ bigportal8mo ago
Perfetto!
Read on wp.org ↗ - ★★★★★ cotrans9mo ago
Très bien Merci
Read on wp.org ↗ - ★★★★★ bonsey619mo ago
Works perfectly without any fuss.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.2 Security: Fixes from the freemius library, notice can be seen here 3.2
- — Version 3.1 Tweak: Patch file mismatches in freemius/core/svn in last version. 3.1
- — Version 3.0 Tweak: Upgrade freemius sdk to v2.4.5 for PHP 8.1 compatibility. 3.0
- — Version 2.9 Tweak: Downgrade freemius sdk to the latest stable (previously version was Release Candidate). 2.9
- — Version 2.8 Tweak: Update freemius sdk to the latest version. 2.8
- — Version 2.7 Fix: Bug due to variable type mismatch which caused children of protected items to be rendered. 2.7
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.3.2). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.2.2
Languages
via translate.wordpress.orgTranslated into 21 languages, 20 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Show/hide menu items to logged in users, logged out users or specific user roles. Display logged in user de..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,744 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-29 90K+ → 80K+ down after 527 days in tier
- 2024-08-20 100K+ → 90K+ down after 252 days in tier
- 2023-12-12 90K+ → 100K+ up after 1 days in tier
- 2023-12-11 100K+ → 90K+ down after 1 days in tier
- 2023-12-10 90K+ → 100K+ up after 680 days in tier
- 2022-01-29 80K+ → 90K+ up after 193 days in tier
- 2021-07-20 70K+ → 80K+ up after 228 days in tier
- 2020-12-04 60K+ → 70K+ up after 72 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Nav Menu Roles 70K+ installs · 4.9★ · 3 shared tags A -
LuckyWP ACF Menu Field 5K+ installs · 4.6★ · 3 shared tags C -
Privilege Menu 1K+ installs · 4.3★ · 3 shared tags D -
sTRASHo 200+ installs · 4.1★ · 3 shared tags D -
Easy Login Logout 100+ installs · 4.1★ · 3 shared tags D -
Menu Image, Icons made easy 100K+ installs · 4.5★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for User Menus – Nav Menu Visibility into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/user-menus" width="480" height="300" style="border:0" loading="lazy" title="User Menus – Nav Menu Visibility — Plugin Pulse"></iframe> User Menus – Nav Menu Visibility: 80K+ active installs, 5.0★ (1,281 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/user-menus
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