Lasso Lite – Affiliate Link Manager & Product Displays
by Andrew Fiebert · Uncategorized
Stop pasting long affiliate URLs into every post. Cloak your links, add product displays, and track clicks in WordPress.
77 health vs 56 average across 16,376 Uncategorized plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
9.4K
now · peak 10.1K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
17
releases in the last 12 months
3mo ago
latest release · v151
49
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-10 · 1,466 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The recent download trend is too spiky to read. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$129 a year, typical for WordPress plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 4K–5K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 4K–5K
- Category
- Uncategorized
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- volatile (a recent download spike, likely a release)
- Reviews
- 46
- Last updated
- 3 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Known vulnerabilities
via Wordfence Intelligence7 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2026-07-02 CVE-2026-57762 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 152 Patched in 153
- 2023-08-21 CVE-2023-40667 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 117 Patched in 118
- 2023-08-21 CVE-2023-40674 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 118 Patched in 119
- 2023-01-17 CVE-2023-0098 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 114 Patched in 115
- 2023-01-17 CVE-2023-0099 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 114 Patched in 115
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 72 languages, 3 at 90% or more
Plus 48 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-19 5K+ → 4K+ down after 264 days in tier
- 2025-05-31 6K+ → 5K+ down after 3 days in tier
- 2025-05-28 5K+ → 6K+ up after 13 days in tier
- 2025-05-15 6K+ → 5K+ down after 1 days in tier
- 2025-05-14 5K+ → 6K+ up after 1 days in tier
- 2025-05-13 6K+ → 5K+ down after 90 days in tier
- 2025-02-12 5K+ → 6K+ up after 1 days in tier
- 2025-02-11 6K+ → 5K+ down after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ installs · 4.8★ · 2 shared tags A -
BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ installs · 4.7★ · 2 shared tags A -
AffiliateX – Amazon Affiliate Plugin, Product Boxes, Comparison Tables & Affiliate Link Tracking 9K+ installs · 4.3★ · 2 shared tags A -
ProductLinker for Amazon 30+ installs · 3.6★ · 2 shared tags B -
Royal Links – Affiliate Link Cloaking, Shortener & Tracker 10+ installs · 4.0★ · 2 shared tags B - T Trellink — installs · 3.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Lasso Lite – Affiliate Link Manager & Product Displays into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-urls" width="480" height="300" style="border:0" loading="lazy" title="Lasso Lite – Affiliate Link Manager & Product Displays — Plugin Pulse"></iframe> Lasso Lite – Affiliate Link Manager & Product Displays: 4K+ active installs, 3.0★ (46 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/simple-urls