Lasso Lite – Affiliate Link Manager, URL Shortener & Link Tracking
by Andrew Fiebert · Uncategorized
Free Lasso Lite (Simple URLs): cloak affiliate links with a URL shortener and link tracking, add product displays in WordPress, and connect Lasso Hub …
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Health
B 79/100
no flags
Active installs
4K+
≈4.5K estimated
Momentum
0%
downloads vs prior 30d
Biggest opportunity: Swap “affiliate links” and “amazon affiliate” for “shortener” and “cloaking”. “affiliate links” isn't earning its slot: you're not in the first 24 results for its own search. “shortener” sits at #6 untagged, close enough for a declared tag to move it up. “amazon affiliate” isn't earning its slot: it only gets you to #19. “cloaking” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
79 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →1.3%
of downloads still active
At least 4K of 299.5K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 22 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 10 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.1★ over 47 reviews, smoothed to 3.62★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.0
Velocity
places per keyword, 27d
20%
Breadth
of keywords climbing, 27d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| shortener | #6 | #12 | up 9 |
| url shortener your tag | #6 | #12 | up 12 |
| link cloaking your tag | #6 | #9 | 0 |
| amazon affiliate link monitoring | #2 | #2 | 0 |
| affiliate link manager your tag | #8 | #17 | down 2 |
| link tracking | #11 | #19 | up 2 |
| link shortener | #7 | #10 | up 7 |
| cloak | #10 | #12 | 0 |
| cloaking | #8 | #9 | up 3 |
| urls | #14 | #18 | up 7 |
| affiliate link | #17 | #21 | down 1 |
| short url | #12 | #20 | down 1 |
| amazon affiliate your tag | #19 | #19 | 0 |
| short link | #14 | #18 | 0 |
| add link shortener | #8 | #13 | 0 |
| amazon associates | #18 | #12 | down 1 |
| amazon associate | #19 | #12 | down 2 |
| affiliate link management | #21 | #20 | 0 |
| amazon affiliate plugin | #23 | #22 | 0 |
| amazon affiliate links | #17 | #15 | — |
| affiliate links your tag | Not in the top 24 | ||
66 searches this plugin appeared in over the last 90 days, 20 listed. 38 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “affiliate links” and “amazon affiliate” for “shortener” and “cloaking”. “affiliate links” isn't earning its slot: you're not in the first 24 results for its own search. “shortener” sits at #6 untagged, close enough for a declared tag to move it up. “amazon affiliate” isn't earning its slot: it only gets you to #19. “cloaking” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
22
releases in the last 12 months
10d ago
latest release · v161 · 21 Oct 2026
59
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 12 Nov 2020
Security history
via Wordfence IntelligenceAll 7 disclosed vulnerabilities are patched in the current version (161). Sites still on an older version should update.
- Patched Medium · 6.4 Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management <= 152 - Authenticated (Author+) Stored Cross-Site Scripting ↗2026-07-02 CVE-2026-57762 Improper Neutralization of Input During Web Page Generation Affects <= 152 Patched in 153
- 2023-08-21 CVE-2023-40667 Improper Neutralization of Input During Web Page Generation Affects <= 117 Patched in 118
- Patched Medium · 6.4 Simple URLs <= 118 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2023-08-21 CVE-2023-40674 Improper Neutralization of Input During Web Page Generation Affects <= 118 Patched in 119
- 2023-01-17 CVE-2023-0098 Improper Neutralization of Special Elements used in an SQL Command Affects <= 114 Patched in 115
- 2023-01-17 CVE-2023-0099 Improper Neutralization of Input During Web Page Generation Affects <= 114 Patched in 115
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 73 languages, 3 at 90% or more
Plus 49 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Free Lasso Lite (Simple URLs): cloak affiliate links with a URL shortener and link tracking, add product di..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Block editor.
- ✓ Headings and lists 7 headings and 4 lists.
- ✓ Enough to quote 3,154 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("affiliate link manager", "amazon affiliate", "link cloaking" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-19 5K+ → 4K+ down after 264 days in tier
- 2025-05-31 6K+ → 5K+ down after 3 days in tier
- 2025-05-28 5K+ → 6K+ up after 13 days in tier
- 2025-05-15 6K+ → 5K+ down after 1 days in tier
- 2025-05-14 5K+ → 6K+ up after 1 days in tier
- 2025-05-13 6K+ → 5K+ down after 90 days in tier
- 2025-02-12 5K+ → 6K+ up after 1 days in tier
- 2025-02-11 6K+ → 5K+ down after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ installs · 4.8★ · 3 shared tags A -
BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ installs · 4.7★ · 3 shared tags A -
Royal Links – Affiliate Link Cloaking, Shortener & Tracker 50+ installs · 3.6★ · 3 shared tags -
AffKeeper – Affiliate Link Manager, URL Shortener & AliExpress Stock Monitor — installs · 3.6★ · 3 shared tags -
URL Shortify – Simple and Easy URL Shortener 10K+ installs · 4.6★ · 2 shared tags A -
AffiliateX – Amazon Affiliate Plugin, Product Boxes, Comparison Tables & Affiliate Link Tracking 9K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Lasso Lite – Affiliate Link Manager, URL Shortener & Link Tracking into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-urls" width="480" height="300" style="border:0" loading="lazy" title="Lasso Lite – Affiliate Link Manager, URL Shortener & Link Tracking — Plugin Pulse"></iframe> Lasso Lite – Affiliate Link Manager, URL Shortener & Link Tracking: 4K+ active installs, 3.1★ (47 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/simple-urls
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