URL Shortify – Simple and Easy URL Shortener
by KaizenCoders · Uncategorized
Also makes 15 other plugins · 30.4K+ installs across the portfolio →
URL Shortify helps you beautify, manage, share & cloak any links on or off your WordPress website. Create links using your domain name!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
10K+
≈19K estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: Swap “affiliate links” for “bookmarklet”. “affiliate links” isn't earning its slot: you're not in the first 24 results for its own search. “bookmarklet” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 58 average across 25,762 Uncategorized plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 10K of 665.5K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 33 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 21 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 169 reviews, smoothed to 4.56★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| shorten url | #1 | #1 | 0 |
| shortener | #2 | #2 | up 1 |
| url shortener your tag | #2 | #2 | 0 |
| url | #3 | #4 | up 1 |
| short url | #2 | #2 | 0 |
| beautify | #3 | #2 | up 1 |
| full url | #3 | #3 | down 1 |
| url parameters | #3 | #4 | down 1 |
| shorten | #3 | #3 | 0 |
| url short | #2 | #2 | 0 |
| link branding your tag | #7 | #7 | up 1 |
| bookmarklet | #4 | #2 | 0 |
| cloaking your tag | #7 | #4 | down 2 |
| tinyurl | #4 | #4 | 0 |
| short | #5 | #4 | down 1 |
| url redirect | #5 | #3 | 0 |
| website url | #3 | #3 | 0 |
| remove url | #5 | #4 | down 1 |
| link shortener | #5 | #3 | down 1 |
| cloak | #7 | #5 | 0 |
| affiliate links your tag | Not in the top 24 | ||
247 searches this plugin appeared in over the last 90 days, 20 listed. 196 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “affiliate links” for “bookmarklet”. “affiliate links” isn't earning its slot: you're not in the first 24 results for its own search. “bookmarklet” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 44.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
33
releases in the last 12 months
21d ago
latest release · v2.7.2 · 12 Oct 2026
165
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 3.5 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 30 Nov 2020
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-12 Version 2.7.2 Update: Minor bug fixes and improvements. 2.7.2
- 2026-10-05 Version 2.7.0 New: Rebuilt the statistics screens for links, groups, tags and the dashboard. Each now opens with the figures that answer “is this link working?” – clicks, unique clicks, visitors, repeat rate and clicks per day, each c 2.7.0
- 2026-10-05 Version 2.7.1 New: Rebuilt the statistics screens for links, groups, tags and the dashboard. Each now opens with the figures that answer “is this link working?” – clicks, unique clicks, visitors, repeat rate and clicks per day, each c 2.7.1
- 2026-09-28 Version 2.6.1 Fix: Nothing could be imported from Tools > Import. The screen looked for its security token in the wrong place, so every source failed the check and the page came back blank. Importing works again from all of them. New: 2.6.1
- 2026-09-04 Version 2.6.0 New: Smart Reports. A new screen under URL Shortify for comparing links, groups or tags against each other over a date range. Reports are listed like the rest of the plugin’s screens, with View report, Edit and Delete ac 2.6.0
- 2026-08-24 Version 2.5.2 Update: Replaced every browser alert in the admin with a standard, dismissible WordPress notice shown next to the control it refers to. This covers the Quick Add widget, custom date ranges on the Dashboard and the Group 2.5.2
Security history
via Wordfence IntelligenceAll 13 disclosed vulnerabilities are patched in the current version (2.7.2). Sites still on an older version should update.
- Patched High · 7.2 URL Shortify – Simple and Easy URL Shortener <= 2.5.0 - Unauthenticated Stored Cross-Site Scripting ↗2026-08-18 CVE-2026-73362 Improper Neutralization of Input During Web Page Generation Affects <= 2.5.0 Patched in 2.5.1
- Patched Medium · 6.1 Freemius <= 2.10.1 - Reflected DOM-Based Cross-Site Scripting via url Parameter ↗2026-04-30 CVE-2024-13362 Improper Neutralization of Input During Web Page Generation Affects <= 1.10.4 Patched in 1.10.5.1
- Patched Medium · 4.7 URL Shortify <= 1.12.1 - Unauthenticated Open Redirect via 'redirect_to' Parameter ↗
- 2025-11-24 CVE-2025-13355 Improper Neutralization of Input During Web Page Generation Affects <= 1.11.3 Patched in 1.11.4
- 2025-11-24 CVE-2025-12684 Improper Neutralization of Input During Web Page Generation Affects <= 1.11.2 Patched in 1.11.3
- Patched Medium · 4.4 URL Shortify <= 1.10.5.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-04-04 CVE-2025-32134 Improper Neutralization of Input During Web Page Generation Affects <= 1.10.5.1 Patched in 1.10.6
- 2023-11-16 CVE-2023-5605 Improper Neutralization of Input During Web Page Generation Affects <= 1.7.9 Patched in 1.7.9.1
- Patched High · 7.2 URL Shortify <= 1.7.5 - Unauthenticated Stored Cross-Site Scripting via Referrer Header ↗2023-08-21 CVE-2023-4294 Improper Neutralization of Input During Web Page Generation Affects <= 1.7.5 Patched in 1.7.6
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 1.0.1 - 1.7.2 Patched in 1.7.3
- Patched Medium · 4.4 URL Shortify – Simple, Powerful and Easy URL Shortener Plugin For WordPress <= 1.6.5 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2023-06-19 CVE-2023-3129 Improper Neutralization of Input During Web Page Generation Affects < 1.7.0 Patched in 1.7.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 8 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "URL Shortify helps you beautify, manage, share & cloak any links on or off your WordPress website. Create l..."
- ✓ Has a FAQ 24 questions in the FAQ.
- ✓ FAQ asks real questions 24 of 24 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("who want", "ideal for", "use case").
- ✓ Names what it works with Mentions WooCommerce, Google Analytics, LifterLMS, Easy Digital Downloads and 7 more.
- ! Headings and lists 11 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 13,726 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "link branding" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-05-19 9K+ → 10K+ up after 103 days in tier
- 2023-02-05 8K+ → 9K+ up after 96 days in tier
- 2022-11-01 7K+ → 8K+ up after 71 days in tier
- 2022-08-22 6K+ → 7K+ up after 54 days in tier
- 2022-06-29 4K+ → 6K+ up after 206 days in tier
- 2021-12-05 3K+ → 4K+ up after 110 days in tier
- 2021-08-17 1K+ → 3K+ up after 119 days in tier
- 2021-04-20 300+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ installs · 4.6★ · 3 shared tags A -
Clicklet URL Shortener — installs · 3.6★ · 3 shared tags -
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ installs · 4.8★ · 2 shared tags A -
BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ installs · 4.7★ · 2 shared tags A -
Lasso Lite – Affiliate Link Manager, URL Shortener & Link Tracking 4K+ installs · 3.3★ · 2 shared tags B -
ShortLinks Pro – Affiliate Links, Link Shortening, Click Tracking & Marketing 100+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for URL Shortify – Simple and Easy URL Shortener into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/url-shortify" width="480" height="300" style="border:0" loading="lazy" title="URL Shortify – Simple and Easy URL Shortener — Plugin Pulse"></iframe> URL Shortify – Simple and Easy URL Shortener: 10K+ active installs, 4.7★ (169 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/url-shortify
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