Simple URLs Legacy
by Matt Ryan · Analytics
Simple URLs Legacy is a fork of the plugin by Nathan Rice. A URL management system to create, manage, and track outbound links from your site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
50+
≈58 estimated
Momentum
-6%
downloads vs prior 30d
Biggest opportunity: Add “legacy” and “urls” to your wp.org tags. You rank #6 and #21 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
83 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →1.6%
of downloads still active
At least 50 of 3.2K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 114 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.3
Velocity
places per keyword, 27d
8%
Breadth
of keywords climbing, 27d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| legacy | #6 | #20 | 0 |
| urls | #21 | #23 | down 2 |
| legacy site | #8 | #20 | 0 |
| track outbound link | #15 | #21 | up 1 |
| click tracking your tag | Not in the top 24 | ||
| custom post types your tag | Not in the top 24 | ||
| redirect your tag | Not in the top 24 | ||
12 searches this plugin appeared in over the last 90 days, 4 listed. 8 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “legacy” and “urls” to your wp.org tags. You rank #6 and #21 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
Daily downloads
Since 31 Dec 2022 · 1,402 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 258 · peaks are release surges
Directory rank
Ranked about #20,100 to #21,300, alongside the other plugins at 50+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
4mo ago
latest release · v1.0.4 · 10 Jul 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 60.
Install history since 30 Dec 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Patrick Boehner1.6y ago
I appreciate someone forked this plugin. It’s a good simple for creating shortened redirect links.
Read on wp.org ↗ - ★★★★★ wordpressuser492.9y ago
This is a very nice plugin, exactly what I was looking for in order to track specific external linksI would just like to know how I can reset the click counter to 0?Thanks for your efforts. This topic was modified 2 years, 7 months ago by wordpressuser49. This topic was modified 2 years, 7 months ago by wordpressuser49.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Simple URLs Legacy is a fork of the plugin by Nathan Rice. A URL management system to create, manage, and t..."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 20 headings and 19 lists.
- ✓ Enough to quote 3,638 characters of description.
- ! Tags match the text Only 1 of 3 tags appear in the text ("click tracking", "custom post types" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 60+ → 50+ down after 37 days in tier
- 2026-07-01 70+ → 60+ down after 5 days in tier
- 2026-06-26 80+ → 70+ down after 5 days in tier
- 2026-06-21 70+ → 80+ up after 1 days in tier
- 2026-06-20 90+ → 70+ down after 2 days in tier
- 2026-06-18 80+ → 90+ up after 8 days in tier
- 2026-06-10 90+ → 80+ down after 10 days in tier
- 2026-05-31 100+ → 90+ down after 19 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Linker – URL shortener & track outbound link clicks 2K+ installs · 4.1★ · 2 shared tags C -
Linkt – A Plugin for Affiliate Links, Branded Links and Custom Link Tracking & Management 300+ installs · 3.6★ · 2 shared tags -
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ installs · 4.7★ · 1 shared tag A -
Redirection 2M+ installs · 4.4★ · 1 shared tag A -
Custom Post Type UI 1M+ installs · 4.6★ · 1 shared tag A -
Meta Box – A Framework for Dynamic Websites 500K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Simple URLs Legacy into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-urls-legacy" width="480" height="300" style="border:0" loading="lazy" title="Simple URLs Legacy — Plugin Pulse"></iframe> Simple URLs Legacy: 50+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/simple-urls-legacy
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.