Smart Custom Fields
by Takashi Kitajima · Uncategorized
Also makes 11 other plugins · 140.7K+ installs across the portfolio →
Smart Custom Fields is a simple plugin for managing custom fields.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
50K+
≈59K estimated
Momentum
-13%
downloads vs prior 30d
Biggest opportunity: Swap “custom”, “field” and “meta” for “custom fields”, “sanitize” and “meta fields”. “custom” isn't earning its slot: you're not in the first 24 results for its own search. “custom fields” sits at #6 untagged, close enough for a declared tag to move it up. “field” isn't earning its slot: you're not in the first 24 results for its own search. “sanitize” sits at #9 untagged, close enough for a declared tag to move it up. “meta” isn't earning its slot: you're not in the first 24 results for its own search. “meta fields” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 58 average across 25,736 Uncategorized plugins
Install conversion
How it's measured →13%
of downloads still active
At least 50K of 390.9K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,765 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 107 days ago
Tested up to WordPress 6.8.12, the current branch or newer
4.9★ over 21 reviews, smoothed to 4.34★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| scf | #3 | #4 | 0 |
| custom fields | #6 | #10 | 0 |
| meta field your tag | #10 | #14 | down 1 |
| custom field your tag | #11 | #15 | down 1 |
| glotpress | #6 | #5 | down 1 |
| fields | #12 | #18 | down 1 |
| smart | #14 | #18 | down 3 |
| sanitize | #9 | #10 | down 1 |
| smart id | #7 | #12 | 0 |
| meta fields | #13 | #18 | down 1 |
| get fields | #8 | #14 | — |
| field group | #20 | #22 | up 1 |
| custom style | #21 | #21 | up 3 |
| custom colors | #21 | #22 | down 1 |
| field groups | #21 | #22 | down 2 |
| custom post fields | #13 | #21 | 0 |
| custom js | #24 | #24 | 0 |
| custom styles | #24 | #22 | 0 |
| custom script | #24 | #21 | 0 |
| custom javascript | #24 | #23 | 0 |
| custom your tag | Not in the top 24 | ||
| field your tag | Not in the top 24 | ||
| meta your tag | Not in the top 24 | ||
104 searches this plugin appeared in over the last 90 days, 20 listed. 74 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom”, “field” and “meta” for “custom fields”, “sanitize” and “meta fields”. “custom” isn't earning its slot: you're not in the first 24 results for its own search. “custom fields” sits at #6 untagged, close enough for a declared tag to move it up. “field” isn't earning its slot: you're not in the first 24 results for its own search. “sanitize” sits at #9 untagged, close enough for a declared tag to move it up. “meta” isn't earning its slot: you're not in the first 24 results for its own search. “meta fields” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “custom field”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 22K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
4mo ago
latest release · v5.0.8 · 16 Jul 2026
67
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 55% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Crossed into this band 4 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 10 Dec 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ tommynguyen07101.1y ago
very simple and great
Read on wp.org ↗ - ★★★★★ jkaki1.7y ago
This is a great, simple product, but it hasn’t been updated for four months. At this time it has a critical vulnerability and needs to be updated.
Read on wp.org ↗ - ★★★★★ xforeal4.1y ago
How can we display image field, like ACF: <?php $image = get_field(‘hero_image’); ?> ” alt=”<?php echo $image[‘alt’]; ?>” /> SCF: <?php echo SCF::get(‘img’)[0]; ?> isn’t work.
Read on wp.org ↗ - ★★★★★ Zhandos Ulan8.0y ago
Really simple and useful plugin! Recommend to use for fast development
Read on wp.org ↗ - ★★★★★ Robssanches8.3y ago
An excellent plugin for custom fields.
Read on wp.org ↗ - ★★★★★ Ko Takagi8.6y ago
It’s very simple and useful plugin.
Read on wp.org ↗ - ★★★★★ smnt3249.0y ago
nice work
Read on wp.org ↗ - ★★★★★ yousan9.3y ago
コードベースでの管理もすごくやりやすいです。
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 5.0.8 Vulnerability fixes 5.0.8
- — Version 5.0.7 Vulnerability fixes 5.0.7
- — Version 5.0.6 Fixed a bug that caused a fatal error if post-type was not specified in related posts. inc2734/smart-custom-fields#110 5.0.6
- — Version 5.0.5 Fixed a bug that caused a fatal error if post-type was not specified in related posts. inc2734/smart-custom-fields#110 Removed auto-draft check from is_saved_the_key() inc2734/smart-custom-fields#113 5.0.5
- — Version 5.0.4 Fixed a bug in v5.0.1 and later where JavaScript related to the TinyMCE editor did not work properly in Firefox. 5.0.4
- — Version 5.0.3 Fixed a bug that caused a fatal error when using SCF::add_options_page() . 5.0.3
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (5.0.8). Sites still on an older version should update.
- Patched Medium · 6.4 Smart Custom Fields <= 5.0.7 - Authenticated (Author+) Stored Cross-Site Scripting via Attachment Title ↗2026-07-16 CVE-2026-2594 Improper Neutralization of Input During Web Page Generation Affects <= 5.0.7 Patched in 5.0.8
- Patched Medium · 6.4 Smart Custom Fields <= 5.0.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-01-06 CVE-2025-22308 Improper Neutralization of Input During Web Page Generation Affects <= 5.0.0 Patched in 5.0.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 134 languages, 6 at 90% or more
Plus 110 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 7 headings and 3 lists.
- ✓ Enough to quote 3,093 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "meta field" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-11-18 40K+ → 50K+ up after 355 days in tier
- 2021-11-28 30K+ → 40K+ up after 430 days in tier
- 2020-09-24 20K+ → 30K+ up after 632 days in tier
- 2019-01-01 10K+ → 20K+ up after 468 days in tier
- 2017-09-20 9K+ → 10K+ up after 76 days in tier
- 2017-07-06 6K+ → 9K+ up after 224 days in tier
- 2016-11-24 3K+ → 6K+ up after 224 days in tier
- 2016-04-14 2K+ → 3K+ up after 153 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- A Advanced Custom Fields – Location Field add-on 900+ installs · 4.1★ · 3 shared tags D
- E Entity Viewer 100+ installs · 4.1★ · 3 shared tags D
- A ACF Media Credit 100+ installs · 4.1★ · 3 shared tags D
-
Advanced Custom Fields Viewer 100+ installs · 4.2★ · 3 shared tags D -
Custom Block Builder – Lazy Blocks 20K+ installs · 4.8★ · 2 shared tags A -
Meta Field Block – Display Custom Fields for ACF, Meta Box and More 10K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Smart Custom Fields into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/smart-custom-fields" width="480" height="300" style="border:0" loading="lazy" title="Smart Custom Fields — Plugin Pulse"></iframe> Smart Custom Fields: 50K+ active installs, 4.9★ (21 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/smart-custom-fields
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