SMSify
by mtomic · Email & Marketing
This amazing WordPress plugin lets you keep your users informed with personalised and automated messages, right to their phones.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 63/100
Stale · Few reviews
Active installs
10+
≈15 estimated
Momentum
-60%
downloads vs prior 30d
Biggest opportunity: “bulk sms”, “messaging” and “schedule messages” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
63 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →0.1%
of downloads still active
At least 10 of 7.2K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 614 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 614 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| bulk sms your tag | Not in the top 24 | ||
| messaging your tag | Not in the top 24 | ||
| schedule messages your tag | Not in the top 24 | ||
| sms your tag | Not in the top 24 | ||
| sms marketing your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “bulk sms”, “messaging” and “schedule messages” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 137 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.7y ago
latest release · v6.1.2 · 25 Feb 2025
52
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 4.1 years ago; the previous band took 7 years to cross, which places it about 50% of the way through.
Install history since 10 Mar 2015
Recent reviews
All reviews on wp.org ↗- Read on wp.org ↗★★★★★ mtomic11.3y ago
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (6.1.2). Sites still on an older version should update.
- 2024-12-11 CVE-2024-54324 Improper Neutralization of Input During Web Page Generation Affects <= 6.0.4 Patched in 6.1.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This amazing WordPress plugin lets you keep your users informed with personalised and automated messages, r..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Contact Form 7.
- ! Headings and lists 1 heading and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,623 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("Bulk SMS", "messaging", "schedule messages", "sms marketing" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-10-04 50+ → 10+ down after 2545 days in tier
- 2015-10-16 40+ → 50+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Fast2SMS – OTP Login & SMS Notifications 100+ installs · 3.6★ · 2 shared tags -
SMS for WooCommerce 50+ installs · 4.0★ · 2 shared tags B -
Branded SMS Pakistan 40+ installs · 4.0★ · 2 shared tags B - E EasySMS 10+ installs · 3.6★ · 2 shared tags
-
Notify for WooCommerce 10+ installs · 3.6★ · 2 shared tags -
Dialog eSMS 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for SMSify into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/smsify" width="480" height="300" style="border:0" loading="lazy" title="SMSify — Plugin Pulse"></iframe> SMSify: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/smsify
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