Fast2SMS – OTP Login & SMS Notifications
by Fast2SMS · eCommerce
Free OTP login & checkout OTP, WhatsApp/SMS order alerts, abandoned cart recovery, COD verification and bulk campaigns for WordPress & WooCommerce.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
100+
≈100 estimated
Momentum
+65%
downloads vs prior 30d
Biggest opportunity: Swap “bulk sms” and “otp” for “cod verification” and “pincode”. “bulk sms” isn't earning its slot: you're not in the first 24 results for its own search. “cod verification” sits at #13 untagged, close enough for a declared tag to move it up. “otp” isn't earning its slot: you're not in the first 24 results for its own search. “pincode” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →6.3%
of downloads still active
At least 100 of 1.6K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,144 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 13 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 2 days ago
Tested up to WordPress 7.1.4, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Losing ground
-0.3
Velocity
places per keyword, 26d
29%
Breadth
of keywords climbing, 26d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| cod verification | #13 | #17 | up 1 |
| pincode | #23 | #24 | up 1 |
| whatsapp otp | #16 | #20 | down 1 |
| bulk sms your tag | Not in the top 24 | ||
| otp your tag | Not in the top 24 | ||
| sms your tag | Not in the top 24 | ||
| whatsapp your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
24 searches this plugin appeared in over the last 90 days, 3 listed. 21 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “bulk sms” and “otp” for “cod verification” and “pincode”. “bulk sms” isn't earning its slot: you're not in the first 24 results for its own search. “cod verification” sits at #13 untagged, close enough for a declared tag to move it up. “otp” isn't earning its slot: you're not in the first 24 results for its own search. “pincode” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 13 Jul 2026 · 111 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 685 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
13
releases in the last 12 months
2d ago
latest release · v1.15.2 · 29 Oct 2026
13
tagged releases on record
Recent releases
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 5 days ago and a band this size takes about a year or more to cross, so the real count is still just over 100.
Install history since 12 Jul 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Contact Form 7, WPForms and 1 more.
- ✓ Headings and lists 8 headings and 7 lists.
- ✓ Enough to quote 5,196 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-26 80+ → 100+ up after 15 days in tier
- 2026-10-11 60+ → 80+ up after 4 days in tier
- 2026-10-07 40+ → 60+ up after 24 days in tier
- 2026-09-13 30+ → 40+ up after 12 days in tier
- 2026-09-01 10+ → 30+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 2 shared tags A -
OneClick Chat to Order 30K+ installs · 4.7★ · 2 shared tags A -
Brevo for WooCommerce 30K+ installs · 3.5★ · 2 shared tags B -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Fast2SMS – OTP Login & SMS Notifications into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/fast2sms" width="480" height="300" style="border:0" loading="lazy" title="Fast2SMS – OTP Login & SMS Notifications — Plugin Pulse"></iframe> Fast2SMS – OTP Login & SMS Notifications: 100+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/fast2sms
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.