Specific Content For Mobile – Customize the mobile version without redirections
by Jose Mortellaro · Performance
Also makes 58 other plugins · 25.8K+ installs across the portfolio →
Specific Content For Mobile allows you to create pages and posts content designed for mobile devices.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
4K+
≈4.5K estimated
Momentum
+48%
downloads vs prior 30d
Biggest opportunity: Swap “amp”, “cleanup” and “device” for “redirections”, “without” and “customize”. “amp” isn't earning its slot: you're not in the first 24 results for its own search. “redirections” sits at #14 untagged, close enough for a declared tag to move it up. “cleanup” isn't earning its slot: you're not in the first 24 results for its own search. “without” sits at #15 untagged, close enough for a declared tag to move it up. “device” isn't earning its slot: you're not in the first 24 results for its own search. “customize” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →2.6%
of downloads still active
At least 4K of 156.1K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 31 reviews, smoothed to 4.37★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Losing ground
-0.0
Velocity
places per keyword, 28d
29%
Breadth
of keywords climbing, 28d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mobile content | #1 | #1 | 0 |
| specific | #3 | #6 | 0 |
| device specific | #2 | #2 | 0 |
| mobile device | #3 | #3 | 0 |
| mobile your tag | #9 | #10 | down 1 |
| version | #13 | #15 | down 2 |
| redirections | #14 | #19 | up 1 |
| user specific content | #5 | #8 | up 1 |
| without | #15 | #20 | down 2 |
| customize | #20 | #20 | up 4 |
| page specific | #7 | #10 | up 1 |
| specific page | #7 | #10 | up 1 |
| mobile optimization | #8 | #11 | up 1 |
| mobile website | #8 | #16 | up 1 |
| post specific | #9 | #15 | down 1 |
| content cleanup | #11 | #13 | down 2 |
| specific post | #12 | #18 | 0 |
| mobile plugin | #14 | #16 | up 1 |
| w3 total cache | #24 | #15 | down 3 |
| wordpress mobile | #20 | #22 | down 1 |
| amp your tag | Not in the top 24 | ||
| cleanup your tag | Not in the top 24 | ||
| device your tag | Not in the top 24 | ||
| optimization your tag | Not in the top 24 | ||
98 searches this plugin appeared in over the last 90 days, 20 listed. 76 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “amp”, “cleanup” and “device” for “redirections”, “without” and “customize”. “amp” isn't earning its slot: you're not in the first 24 results for its own search. “redirections” sits at #14 untagged, close enough for a declared tag to move it up. “cleanup” isn't earning its slot: you're not in the first 24 results for its own search. “without” sits at #15 untagged, close enough for a declared tag to move it up. “device” isn't earning its slot: you're not in the first 24 results for its own search. “customize” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 11.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
6mo ago
latest release · v0.5.6 · 21 May 2026
55
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 75% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 11 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Jul 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ m4uc5mo ago
It´s a nice plugin! there are 2 issues: 1.) If you have a dynamic startpage you can´t disable the mobile version for this. 2.) the Plugin Website is without funktion. You can open it, but at clicking on any link you get error 503! So the documentation, contact or buying Pro is unavailable.
Read on wp.org ↗ - ★★★★★ BernardRobert10mo ago
using this excellent plugin always updated online on one of my sites and everything is ok. Thanks for your plugin: resolved one of my main issues in this site.
Read on wp.org ↗ - ★★★★★ trivelo2.0y ago
Recommended, it does it job as it should.
Read on wp.org ↗ - ★★★★★ pierrehansen2.8y ago
Thanks for this fantastic plugin!
Read on wp.org ↗ - ★★★★★ fagimy2.9y ago
It’s not often that I take time to write a review. But this plugin deserves one. Although many themes claim to be responsive, in practice it mostly sucks. With this one you can leave the responsive parts intact and change the other ones to what you like.
Read on wp.org ↗ - ★★★★★ Sydney3.0y ago
I downloaded so many plugins, and I wish I would have downloaded this one first. I am adding my review because part of the reason I go towards plugins is the reviews. This plugin is a godsend and is what I needed because sometimes my desktop view is not mobile friendly (or it’s hard to navigate) and it does exactly what it says it does, and I really appreciate that it is free. I feel like this is an essential because a lot of viewers are viewing on their phones these days. Its also very nice that when you create the mobile version, the desktop version is already on the page, so you just have to make the tweaks to make it mobile friendly. Easy to use also.
Read on wp.org ↗ - ★★★★★ mwaponda3.9y ago
It’s either that he instructions are foggy or it really actually doesn’t work with W3 Total Cache s claimed. Even though I change the “Minify mode” from “Auto” to “Manual” the first served page after Purge (whether mobile or laptop) is the one that is served until the next purge. That claim of working with W3 Total Cache needs to be retracted!
Read on wp.org ↗ - ★★★★★ ikiyamay4.5y ago
The wonderful mobile solution !! This is the best than others
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 0.5.6 Fix: Vulnerability to SQL Injection via the eos_scfm_duplicate_post_as_draft() function (CVE-2025-11454) 0.5.6
- — Version 0.5.5 Fix: Rewrite rules moved after the WordPress rewrite rules in .htaccess 0.5.5
- — Version 0.5.4 Fix: Vulnerability when duplicating post for mobile version 0.5.4
- — Version 0.5.3 Added: Hidden ?scfm-mobile=1 on mobile devices 0.5.3
- — Version 0.5.2 Added: Minor updates 0.5.2
- — Version 0.5.1 Fix: Conflict with the Elementor editing page 0.5.1
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (0.5.6). Sites still on an older version should update.
- Patched Medium · 6.5 Specific Content For Mobile – Customize the mobile version without redirections <= 0.5.5 - Authenticated (Contributor+) SQL Injection ↗2025-11-11 CVE-2025-11454 Improper Neutralization of Special Elements used in an SQL Command Affects <= 0.5.5 Patched in 0.5.6
- Patched Medium · 6.1 Specific Content For Mobile – Customize the mobile version without redirections <= 0.1.9.5 - Reflected Cross-Site Scripting ↗2024-03-16 CVE-2024-29126 Improper Neutralization of Input During Web Page Generation Affects <= 0.1.9.5 Patched in 0.1.9.6
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Specific Content For Mobile allows you to create pages and posts content designed for mobile devices."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("designed for", "if you want", "if you have").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 10 headings and 2 lists.
- ✓ Enough to quote 7,118 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "cleanup", "optimization" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-20 5K+ → 4K+ down after 361 days in tier
- 2024-12-24 6K+ → 5K+ down after 765 days in tier
- 2022-11-20 5K+ → 6K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
AMP 300K+ installs · 3.8★ · 3 shared tags C -
AMP for WP – Accelerated Mobile Pages 70K+ installs · 4.3★ · 2 shared tags A -
Delete Duplicate Posts 10K+ installs · 4.7★ · 2 shared tags A -
Database Cleaner: Cleanup, Optimization & Repair 10K+ installs · 4.9★ · 2 shared tags A -
DietPress 2K+ installs · 4.7★ · 2 shared tags A -
AMP WP – Google AMP For WordPress 600+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Specific Content For Mobile – Customize the mobile version without redirections into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/specific-content-for-mobile" width="480" height="300" style="border:0" loading="lazy" title="Specific Content For Mobile – Customize the mobile version without redirections — Plugin Pulse"></iframe> Specific Content For Mobile – Customize the mobile version without redirections: 4K+ active installs, 4.8★ (31 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/specific-content-for-mobile
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