Spectra Blocks – AI Website Builder for the Block Editor
by Brainstorm Force · AI
Also makes 33 other plugins · 7M+ installs across the portfolio →
Build a full website with AI, then edit every block natively in Gutenberg. No new editor to learn, no lock-in.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 93/100
no flags
Active installs
60K+
≈60K estimated
Momentum
-13%
downloads vs prior 30d
Biggest opportunity: Swap “page builder” and “gutenberg blocks” for “website” and “lock”. “page builder” isn't earning its slot: it only gets you to #23. “website” sits at #5 untagged, close enough for a declared tag to move it up. “gutenberg blocks” isn't earning its slot: it only gets you to #11. “lock” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
93 health vs 77 average across 3,394 AI plugins
Install conversion
How it's measured →22%
of downloads still active
At least 60K of 278.4K lifetime downloads are still running, above its category: the median AI plugin keeps 1.4%, across 1,010 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other AI plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 15 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 2 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 53 reviews, smoothed to 4.36★
5 of 5 tags set · short description in place
5 of 6 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
25
Momentum
Losing ground
-2.1
Velocity
places per keyword, 28d
8%
Breadth
of keywords climbing, 28d
-2.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| website builder your tag | #3 | #6 | 0 |
| block editor your tag | #4 | #4 | 0 |
| blocks | #5 | #7 | 0 |
| website editor | #2 | #3 | 0 |
| ai website builder your tag | #7 | #15 | down 3 |
| lock | #6 | #9 | down 1 |
| learn | #7 | #12 | down 1 |
| website block | #3 | #5 | — |
| editor lock | #3 | #3 | 0 |
| blocks editor | #4 | #7 | up 1 |
| editor blocks | #4 | #6 | 0 |
| gutenberg blocks your tag | #11 | #12 | down 1 |
| block visual editor | #4 | #6 | down 2 |
| gutenberg blocks anywhere | #4 | #5 | 0 |
| block | #13 | #15 | down 7 |
| unsplash | #8 | #9 | up 1 |
| ai disclosure | #9 | #8 | 0 |
| post blocks | #6 | #10 | up 4 |
| ultimate blocks | #6 | #9 | down 1 |
| builder | #19 | #23 | up 3 |
625 searches this plugin appeared in over the last 90 days, 20 listed. 548 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “page builder” and “gutenberg blocks” for “website” and “lock”. “page builder” isn't earning its slot: it only gets you to #23. “website” sits at #5 untagged, close enough for a declared tag to move it up. “gutenberg blocks” isn't earning its slot: it only gets you to #11. “lock” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “gutenberg blocks”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 15 Jul 2026 · 109 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 99.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
15
releases in the last 12 months
2d ago
latest release · v1.0.13 · 29 Oct 2026
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 28% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60K+”. Our estimate pins where the real number sits.
Crossed into this band 16 days ago and a band this size takes about a year or more to cross, so the real count is still just over 60K.
At the current install trend, crossing 70K+ in roughly 18 days.
Install history since 14 Jul 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ efstraatios3mo ago
I started using it and immediately felt like a step back. From a 3 column block editing they went to a 2 column. Everything is overcrouded. There is too much scrolling to do since almost nothing is expandable when needed. The styling takes longer for every single thing. Width and other general setings are missing. They have steps for marging and padding but you cannot set the steps somewhere globally. I get that it is a new plugin and has bugs, but that is not the point at the moment. The UI and UX is worst than the legacy spectra.
Read on wp.org ↗ - ★★★★★ Dave Lozier4mo ago
I really like Spectra/Spectra Pro. But now that it is being put on the back burner while Spectra Blocks receives all of the attention, I guess I need to start giving Ollie some real consideration. The free Spectra Blocks version seemed pretty sparse for block options. For the more useful blocks I would need to upgrade to Spectra Blocks Pro, bundled with AI. I don’t want AI in my face when trying to use tools to build something.
Read on wp.org ↗ - ★★★★★ sokostas4mo ago
I recently migrated from Spectra to Spectra Blocks and the transition has been a positive experience. I ran into a couple of issues during the migration, but the support team was incredibly responsive, professional, and genuinely interested in solving the problems rather than giving generic replies. The new plugin feels like a solid step forward. The blocks are flexible, performance is good, and it’s clear that the team is actively improving the product. As someone who builds WordPress websites professionally, I really value responsive support because it can make all the difference when working on client projects. Based on my experience so far, I can confidently recommend Spectra Blocks. Keep up the great work!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.2 New: Site Visibility — add a Coming Soon or Maintenance Mode page from Settings → Preferences. Fix: Core List block bullets and numbering were missing when the block was placed inside a Spectra Container on free installs 1.0.2
- — Version 1.0.1 New: Version rollback support — roll back to a previous version from the admin dashboard (Settings → Utilities → Version Control). Fix: Button block — pasting label text with an inline link could result in invalid nested 1.0.1
- — Version 1.0.0 Initial release of Spectra Blocks. 1.0.0
- — Version 1.0.3 New: Style Guide colours now stay in sync with your WordPress theme colours automatically. Fix: Global Styles no longer affect elements outside your content area (such as the post title in the editor). Fix: Popup content 1.0.3
- — Version 1.0.4 Improvement: Improved the onboarding wizard, including correct detection of an active Spectra Blocks Pro plan. Improvement: Improved the Learn tab, including updated Global Styles guidance and visuals. Fix: Buttons no lo 1.0.4
- — Version 1.0.5 Fix: Buttons and button-style links now output valid HTML markup. Fix: Images using data URIs are no longer stripped from your content. 1.0.5
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 5 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Spectra Blocks when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Page builder, AI
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Build a full website with AI, then edit every block natively in Gutenberg. No new editor to learn, no lock-in."
- ✓ Has a FAQ 18 questions in the FAQ.
- ✓ FAQ asks real questions 18 of 18 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Block editor, Gravity Forms and 9 more.
- ✓ Headings and lists 26 headings and 11 lists.
- ✓ Enough to quote 14,480 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "gutenberg blocks", "page builder" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-15 50K+ → 60K+ up after 20 days in tier
- 2026-09-25 40K+ → 50K+ up after 18 days in tier
- 2026-09-07 30K+ → 40K+ up after 17 days in tier
- 2026-08-21 20K+ → 30K+ up after 15 days in tier
- 2026-08-06 10K+ → 20K+ up after 16 days in tier
- 2026-07-21 9K+ → 10K+ up after 2 days in tier
- 2026-07-19 8K+ → 9K+ up after 1 days in tier
- 2026-07-18 7K+ → 8K+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ installs · 4.4★ · 3 shared tags A -
Gutenverse – WordPress Blocks, Page Builder & Site Editor 20K+ installs · 4.8★ · 3 shared tags A -
BlockArt Blocks – Gutenberg Blocks, Page Builder Blocks ,WordPress Block Plugin, Sections & Template Library 10K+ installs · 4.5★ · 3 shared tags A -
Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ installs · 4.7★ · 3 shared tags A -
aThemes Blocks 7K+ installs · 3.7★ · 3 shared tags B -
Gutenify – Visual Site Builder Blocks & Starter Templates 5K+ installs · 4.2★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Spectra Blocks – AI Website Builder for the Block Editor into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/spectra-blocks" width="480" height="300" style="border:0" loading="lazy" title="Spectra Blocks – AI Website Builder for the Block Editor — Plugin Pulse"></iframe> Spectra Blocks – AI Website Builder for the Block Editor: 60K+ active installs, 4.6★ (53 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/spectra-blocks
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