Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “ai disclosure”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ai disclosure”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Jotform – AI Chatbot shows at wp.org #7 but places #22 on merit, a gap of 15 places. Its 5K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #8 on merit, 4.9★ from 4,962 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #1 2 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #2 3 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1,668) wp.org #4 wp.org ranks it 1 place below merit 4 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #5 wp.org ranks it 1 place below merit 5 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #6 wp.org ranks it 1 place below merit 6 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #3 wp.org ranks it 3 places above merit 7 Spectra Blocks – AI Website Builder for the Block Editor 70K+ · 4.6★ (53) wp.org #9 wp.org ranks it 2 places below merit 8 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #19 ↓1 wp.org ranks it 11 places below merit 9 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #20 ↑1 wp.org ranks it 11 places below merit 10 Code Snippets 1M+ · 4.7★ (510) wp.org #18 ↓8 wp.org ranks it 8 places below merit 11 Alt Text AI – Automatically generate image alt text for SEO and accessibility 20K+ · 4.7★ (35) wp.org #13 ↑1 wp.org ranks it 2 places below merit 12 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #21 ↓2 wp.org ranks it 9 places below merit 13 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #23 wp.org ranks it 10 places below merit 14 Slim SEO – AI SEO Plugin, Lightweight, Fast & Automated 70K+ · 4.7★ (136) wp.org #22 ↓2 wp.org ranks it 8 places below merit 15 AI Alt Text Generator 2K+ · 4.9★ (7) wp.org #8 ↓1 wp.org ranks it 7 places above merit 16 AxiaChat AI – Free AI Chatbot (Answers Customers Automatically) 500+ · 5.0★ (12) wp.org #14 ↑1 wp.org ranks it 2 places above merit 17 WDesignKit – AI Website Builder for WordPress with MCP, Elementor AI & AI Widget Builder 30K+ · 4.8★ (12) wp.org #15 ↑9 wp.org ranks it 2 places above merit 18 AI Copilot – ChatGPT Chatbot & AI Engine for Post Automation 1K+ · 4.2★ (6) wp.org #12 ↑1 wp.org ranks it 6 places above merit 19 EU AI Act Ready 100+ · 5.0★ (3) wp.org #11 ↑1 wp.org ranks it 8 places above merit 20 ZIP AI – AI Website Builder & AI Agent 2K+ · 5.0★ (2) wp.org #10 wp.org ranks it 10 places above merit 21 AI Search for WooCommerce – Semantic Search 200+ · 5.0★ (3) wp.org #16 ↓5 wp.org ranks it 5 places above merit 22 Jotform – AI Chatbot 5K+ · 5.0★ (1) wp.org #7 ↑1 wp.org ranks it 15 places above merit 23 YLabs AI Assistant Connector 1K+ · 0.0★ (0) wp.org #17 wp.org ranks it 6 places above merit 24 Wpbingo AI Commander for WooCommerce 500+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.