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Super Cool Ad Inserter Plugin

by Automattic · Admin & Utilities

Also makes 68 other plugins · 18.2M+ installs across the portfolio →

Free audit wp.org ↗

This plugin enables the insertion of widget areas in your post's content via programmatic insertion at display time, via a shortcode, or via bloc …

⚠ Few reviews
How scoring works →
80 Health · B
Maintenance 100/100
Rating quality 65/100
Support 70/100

80 health vs 54 average across 3,790 Admin & Utilities plugins

600+

Active installs

≈670 estimated

14.4K

Total downloads

since 2016

3.60★

Rating (adjusted)

0.0★ raw · 0 reviews

+441%

600

Downloads · 30d

category median +19%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

88 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 49/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+441% vs prior 30d
11Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

600

now · peak 725

59930d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Super Cool Ad Insert · #8589 you Meks Easy Ads Widget · #1807 Widgets for Google R · #68 Google for WooCommer · #74

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

998per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

3mo ago

latest release · v0.7.4

18

tagged releases on record

Recent releases

0.7.4 · 3mo ago0.7.3 · 1.0y ago0.7.2 · 2.0y ago0.7.0 · 2.3y ago0.6.3 · 3.7y ago0.6.2 · 4.0y ago0.6.1 · 4.4y ago0.6.0 · 4.8y ago0.5.0 · 4.8y ago0.4.1 · 4.8y ago0.4.0 · 4.8y ago0.3.3 · 5.0y ago0.3.2 · 5.0y ago0.3.1 · 5.0y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v0.7 100%

Estimated active installs

The public count shows “600+”. Our estimate pins where the real number sits.

modeled estimate
600–700 ≈670

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2022-10-04 · 1,421 observations

600Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Ratings · 0 reviews

Read on wp.org ↗
5★
0 4★
0 3★
0 2★
0 1★
0

Details

Version
0.7.6
Last updated
12d ago
Added
2016-02-23 · 10 yrs old
Requires WP
6.9
Tested up to
7.0.4
Requires PHP
7.4
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-27 500+ → 600+ up after 1 days in tier
  2. 2026-08-26 600+ → 500+ down after 17 days in tier
  3. 2026-08-09 500+ → 600+ up after 1 days in tier
  4. 2026-08-08 600+ → 500+ down after 178 days in tier
  5. 2026-02-11 500+ → 600+ up after 2 days in tier
  6. 2026-02-09 600+ → 500+ down after 13 days in tier
  7. 2026-01-27 500+ → 600+ up after 2 days in tier
  8. 2026-01-25 600+ → 500+ down after 101 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Super Cool Ad Inserter Plugin: 600+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/super-cool-ad-inserter