Super Cool Ad Inserter Plugin
by Automattic · Admin & Utilities
Also makes 78 other plugins · 18.1M+ installs across the portfolio →
This plugin enables the insertion of widget areas in your post's content via programmatic insertion at display time, via a shortcode, or via bloc …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
600+
≈610 estimated
Momentum
+28%
low volume, under 1,000 downloads a month
Biggest opportunity: “ads”, “advertising” and “google” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →3.9%
of downloads still active
At least 600 of 15.4K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,194 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 6 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 23d
20%
Breadth
of keywords climbing, 23d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ad inserter | #9 | #20 | 0 |
| inserter | #9 | #19 | down 1 |
| cool | #22 | #24 | up 1 |
| widget inserter | #8 | #20 | 0 |
| ad insertion | #15 | #23 | 0 |
| ads your tag | Not in the top 24 | ||
| advertising your tag | Not in the top 24 | ||
| google your tag | Not in the top 24 | ||
| shortcode your tag | Not in the top 24 | ||
| widget your tag | Not in the top 24 | ||
5 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “ads”, “advertising” and “google” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 753 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
6d ago
latest release · v0.7.9 · 27 Oct 2026
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “600+”. Our estimate pins where the real number sits.
Crossed into this band 26 days ago and a band this size takes about a year or more to cross, so the real count is still just over 600.
Install history since 4 Oct 2022
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This plugin enables the insertion of widget areas in your post's content via programmatic insertion at disp..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 570 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "advertising", "google" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-07 500+ → 600+ up after 29 days in tier
- 2026-09-08 600+ → 500+ down after 459 days in tier
- 2025-06-06 700+ → 600+ down after 118 days in tier
- 2025-02-08 600+ → 700+ up after 29 days in tier
- 2025-01-10 700+ → 600+ down after 31 days in tier
- 2024-12-10 600+ → 700+ up after 21 days in tier
- 2024-11-19 500+ → 600+ up after 406 days in tier
- 2023-10-10 400+ → 500+ up after 251 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Meks Easy Ads Widget 10K+ installs · 4.0★ · 3 shared tags C -
Google for WooCommerce 800K+ installs · 2.8★ · 2 shared tags C -
Ads.txt Manager 100K+ installs · 4.3★ · 2 shared tags A -
Fixed Widget and Sticky Elements for WordPress 70K+ installs · 4.7★ · 2 shared tags D -
AI Powered Marketing 50K+ installs · 3.0★ · 2 shared tags B -
Donations via PayPal 20K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Super Cool Ad Inserter Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/super-cool-ad-inserter" width="480" height="300" style="border:0" loading="lazy" title="Super Cool Ad Inserter Plugin — Plugin Pulse"></iframe> Super Cool Ad Inserter Plugin: 600+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/super-cool-ad-inserter
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