Theme Blvd String Swap
by Jason · Multilingual
Also makes 23 other plugins · 6.2K+ installs across the portfolio →
When using a theme with Theme Blvd framework version 2.4+, this plugin is will allow to translate strings you see on the frontend of your website.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈150 estimated
Momentum
+20%
downloads vs prior 30d
Biggest opportunity: “localization”, “localize” and “translate” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 67 average across 496 Multilingual plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 100 of 9.7K lifetime downloads are still running, in line with its category: the median Multilingual plugin keeps 0.8%, across 280 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Multilingual plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
51/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- No tested-up-to version. The listing declares no "Tested up to" version.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3210 days ago, past the ~180 days where wp.org starts discounting
No "Tested up to" declared, treated as a major version behind
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 3210 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
45
Momentum
Holding steady
+0.3
Velocity
places per keyword, 27d
33%
Breadth
of keywords climbing, 27d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| themeblvd your tag | #1 | #1 | 0 |
| theme blvd | #1 | #2 | 0 |
| localization your tag | Not in the top 24 | ||
| localize your tag | Not in the top 24 | ||
| translate your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 2 listed. 1 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “localization”, “localize” and “translate” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- Already on top for “theme blvd”. #1 without listing it. A tag would change little there; your slots are better spent on a search you don't yet win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 119 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
8.8y ago
latest release · v1.1.0 · 17 Jan 2018
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 2.6 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 18 Apr 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ gSvoren13.4y ago
It does the trick! Couldn’t figure out why translating the .po file had any effect. Luckily this plugin did the job right.
Read on wp.org ↗ - ★★★★★ Roy Eyal13.8y ago
It’s one of those things I wish every theme would have. I had to switch “Read more” with something else, and it was THAT simple. Cheers
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "When using a theme with Theme Blvd framework version 2.4+, this plugin is will allow to translate strings y..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 1 FAQ entries are headings, not questions ("Installation Instructions").
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 2 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,887 characters of description.
- ✓ Tags match the text 2 of 4 tags appear in the text; "localize", "themeblvd" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-03-27 200+ → 100+ down after 1 days in tier
- 2024-03-26 100+ → 200+ up after 4 days in tier
- 2024-03-22 200+ → 100+ down after 2 days in tier
- 2024-03-20 100+ → 200+ up after 2 days in tier
- 2024-03-18 200+ → 100+ down after 2 days in tier
- 2024-03-16 100+ → 200+ up after 2 days in tier
- 2024-03-14 200+ → 100+ down after 1 days in tier
- 2024-03-13 100+ → 200+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SiteTran – Translate Your WordPress Site 20+ installs · 4.0★ · 3 shared tags C -
Polylang 900K+ installs · 4.7★ · 2 shared tags B -
WP Multilang – Translation and Multilingual Plugin 10K+ installs · 4.2★ · 2 shared tags A -
WPGlobus 8K+ installs · 4.4★ · 2 shared tags A -
Ray Enterprise Translation 7K+ installs · 2.9★ · 2 shared tags C -
ConveyThis AI Multilingual Translation 1K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Theme Blvd String Swap into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/theme-blvd-string-swap" width="480" height="300" style="border:0" loading="lazy" title="Theme Blvd String Swap — Plugin Pulse"></iframe> Theme Blvd String Swap: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/theme-blvd-string-swap
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