Themify Store Locator
by themifyme · eCommerce
Also makes 9 other plugins · 137.3K+ installs across the portfolio →
A free plugin to add store locations and stores map in your WordPress site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
400+
≈490 estimated
Momentum
+2%
downloads vs prior 30d
Biggest opportunity: Swap “google map”, “location” and “map” for “store location”, “store locations” and “locator”. “google map” isn't earning its slot: you're not in the first 24 results for its own search. “store location” sits at #7 untagged, close enough for a declared tag to move it up. “location” isn't earning its slot: you're not in the first 24 results for its own search. “store locations” sits at #7 untagged, close enough for a declared tag to move it up. “map” isn't earning its slot: you're not in the first 24 results for its own search. “locator” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 71 average across 9,746 eCommerce plugins
Install conversion
How it's measured →1.6%
of downloads still active
At least 400 of 24.3K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,142 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 87 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| store locator | #6 | #17 | up 1 |
| themify | #7 | #22 | down 1 |
| store locations | #7 | #22 | 0 |
| locator | #9 | #19 | down 1 |
| store your tag | #10 | #23 | up 2 |
| store location | #7 | #22 | 0 |
| store hours | #12 | #24 | 0 |
| store map | #8 | #21 | up 1 |
| google maps store locator | #9 | #19 | 0 |
| store locator wordpress | #9 | #16 | 0 |
| wordpress store locator | #9 | #16 | 0 |
| store on map | #14 | #21 | down 1 |
| store google map | #21 | #24 | down 1 |
| google map your tag | Not in the top 24 | ||
| location your tag | Not in the top 24 | ||
| map your tag | Not in the top 24 | ||
| shortcode your tag | Not in the top 24 | ||
17 searches this plugin appeared in over the last 90 days, 13 listed. 4 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “google map”, “location” and “map” for “store location”, “store locations” and “locator”. “google map” isn't earning its slot: you're not in the first 24 results for its own search. “store location” sits at #7 untagged, close enough for a declared tag to move it up. “location” isn't earning its slot: you're not in the first 24 results for its own search. “store locations” sits at #7 untagged, close enough for a declared tag to move it up. “map” isn't earning its slot: you're not in the first 24 results for its own search. “locator” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 822 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
3mo ago
latest release · v1.2.3 · 5 Aug 2026
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and the previous band took 21 months to cross, so the real count is still just under 500.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ aitpeter1.3y ago
A welcome addition would be the ability to add custom icons in the form of a png. Such as a house, animal, bike, camping and so on. This topic was modified 1 year ago by aitpeter.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.2.3). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A free plugin to add store locations and stores map in your WordPress site."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 745 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-23 500+ → 400+ down after 641 days in tier
- 2024-11-20 600+ → 500+ down after 1 days in tier
- 2024-11-19 500+ → 600+ up after 2 days in tier
- 2024-11-17 600+ → 500+ down after 1 days in tier
- 2024-11-16 500+ → 600+ up after 522 days in tier
- 2023-06-13 600+ → 500+ down after 1 days in tier
- 2023-06-12 500+ → 600+ up after 6 days in tier
- 2023-06-06 600+ → 500+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Meks Easy Maps 800+ installs · 3.6★ · 3 shared tags -
Maps Widget for Google Maps 20K+ installs · 4.6★ · 2 shared tags A -
Easy Google Maps by Supsystic – Custom Markers, Clustering & Map Themes 20K+ installs · 4.6★ · 2 shared tags A - S Simple Map 10K+ installs · 4.3★ · 2 shared tags D
-
Gmap Block 10K+ installs · 4.1★ · 2 shared tags B -
CBX Map for Google Map & OpenStreetMap 800+ installs · 4.2★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Themify Store Locator into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/themify-store-locator" width="480" height="300" style="border:0" loading="lazy" title="Themify Store Locator — Plugin Pulse"></iframe> Themify Store Locator: 400+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/themify-store-locator
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