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wp.org search vs our merit ranking: “store locator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “store locator”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

T

Ranked above its merit

Themify Store Locator shows at wp.org #6 but places #18 on merit, a gap of 12 places. Its 400+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GEO my WP places #10 on merit, 4.6★ from 139 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Store Locator 40K+ · 4.8★ (312) wp.org #1 2 Agile Store Locator 10K+ · 4.9★ (59) wp.org #2 3 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #3 ↑1 4 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #7 ↑3 3 too low 5 WP Go Maps – Google Map, OpenStreetMap, Leaflet Map 300K+ · 4.8★ (3055) wp.org #10 ↓3 5 too low 6 Custom WP Store Locator 300+ · 4.6★ (14) wp.org #4 ↓1 2 too high 7 MapPress – Google Maps, OpenStreetMap & Leaflet 30K+ · 4.7★ (147) wp.org #13 ↑1 6 too low 8 Maps Plugin using Google Maps for WordPress – WP Google Map 10K+ · 4.8★ (172) wp.org #18 ↓1 10 too low 9 Locatoraid Store Locator 1K+ · 4.5★ (17) wp.org #9 10 GEO my WP 3K+ · 4.6★ (139) wp.org #22 ↓1 12 too low 11 Listdom: AI-powered Business Directory with Classifieds Ads Listings 1K+ · 4.9★ (60) wp.org #20 9 too low 12 WP Map Block – Google Maps, OpenStreetMap, Mapbox, Store & Shop Locator, Directory, Listings & Filters 20K+ · 4.0★ (21) wp.org #12 13 Store Locator for WordPress📍 1K+ · 5.0★ (5) wp.org #8 5 too high 14 MapSVG – Vector maps, Image maps, Google Maps 1K+ · 4.5★ (31) wp.org #24 10 too low 15 Store Locator Widget 300+ · 3.7★ (3) wp.org #5 10 too high 16 Progus Store Locator Map (No API Key Required) 30+ · 5.0★ (5) wp.org #16 ↓3 17 Easy Map – Store Locator, OpenStreetMap, Google Maps, Mapbox 60+ · 5.0★ (3) wp.org #17 ↑1 18 T Themify Store Locator 400+ · 5.0★ (1) wp.org #6 12 too high 19 MapPin – Location & Store Locator 10+ · 5.0★ (2) wp.org #21 2 too low 20 MIPL Stockist/Store Locator 60+ · 5.0★ (1) wp.org #11 9 too high 21 Storemapper Store Locator Map 80+ · 5.0★ (1) wp.org #14 ↑1 7 too high 22 MatrixMap – Google Maps, OpenStreetMap, Store Locator & World Maps 200+ · 5.0★ (1) wp.org #15 ↑1 7 too high 23 Storepoint Store Locator 50+ · 0.0★ (0) wp.org #23 ↓1 24 P Pazzey's Store Locator 10+ · 3.7★ (3) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.