Toast Mobile Menu – Fast & Lightweight Responsive Navigation
by Toast Plugins · Performance
Also makes 4 other plugins · 5.3K+ installs across the portfolio →
The Fastest Lightweight Mobile Menu for WordPress (No Bloat, Instant Setup)
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
100+
≈110 estimated
Momentum
+88%
downloads vs prior 30d
Biggest opportunity: One page off on “hamburger menu”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
84 health vs 69 average across 1,808 Performance plugins
Install conversion
How it's measured →8.3%
of downloads still active
At least 100 of 1.2K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,103 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 47 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Losing ground
-0.3
Velocity
places per keyword, 25d
31%
Breadth
of keywords climbing, 25d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| toast | #1 | #5 | 0 |
| hamburger menu your tag | #12 | #21 | down 1 |
| responsive navigation | #13 | #24 | down 2 |
| mobile menu your tag | #15 | #23 | down 1 |
| mobile ui | #7 | #22 | down 1 |
| lightweight | #24 | #22 | down 1 |
| mobile navigation | #13 | #20 | 0 |
| mobile responsive menu | #16 | #24 | 0 |
| responsive mobile menu | #16 | #24 | 0 |
| hamburger | #16 | #22 | down 1 |
| navigation your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
| responsive menu your tag | Not in the top 24 | ||
14 searches this plugin appeared in over the last 90 days, 10 listed. 4 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “hamburger menu”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “mobile menu”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “navigation”, “performance” and “responsive menu” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- Already on top for “toast”. #1 without listing it. A tag would change little there; your slots are better spent on a search you don't yet win.
Daily downloads
Since 6 Jan 2026 · 298 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 195 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
7mo ago
latest release · v2.0.6 · 13 Apr 2026
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 31 days ago and a band this size takes about a year or more to cross, so the real count is still just over 100.
At the current install trend, crossing 200+ in roughly 189 days.
Install history since 6 Jan 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ maxy0768mo ago
I’ve tried so many mobile menu plugins, but this one is by far the best, the design is timeless and doesn’t need any custom css to look good or fit my site, and the setting are extremely easy to use. It also comes with a good amount of flexibility for anyone with the know-how to hook into. Perfect for anyone!
Read on wp.org ↗ - ★★★★★ livingwithdan8mo ago
Brilliant plugin, worked perfectly for my site! 🌟 Loved having a responsive mobile menu to navigate all my pages.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "perfect for", "who want").
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 6 headings and 4 lists.
- ✓ Enough to quote 1,652 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "hamburger menu", "responsive menu" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-30 90+ → 100+ up after 15 days in tier
- 2026-09-15 80+ → 90+ up after 14 days in tier
- 2026-09-01 60+ → 80+ up after 25 days in tier
- 2026-08-07 50+ → 60+ up after 28 days in tier
- 2026-07-10 40+ → 50+ up after 17 days in tier
- 2026-06-23 30+ → 40+ up after 30 days in tier
- 2026-05-24 20+ → 30+ up after 10 days in tier
- 2026-05-14 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Max Mega Menu 300K+ installs · 4.8★ · 3 shared tags A -
Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ installs · 4.5★ · 3 shared tags A -
WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ installs · 4.7★ · 2 shared tags A -
QuadMenu – Mega Menu 10K+ installs · 4.5★ · 2 shared tags A -
WP Mega Menu 8K+ installs · 4.4★ · 2 shared tags D -
Ollie Menu Designer 6K+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Toast Mobile Menu – Fast & Lightweight Responsive Navigation into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/toast-mobile-menu" width="480" height="300" style="border:0" loading="lazy" title="Toast Mobile Menu – Fast & Lightweight Responsive Navigation — Plugin Pulse"></iframe> Toast Mobile Menu – Fast & Lightweight Responsive Navigation: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/toast-mobile-menu
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