Envato Toolkit
by KestutisIT · Uncategorized
Also makes 3 other plugins · 5.1K+ installs across the portfolio →
Validate purchase code, check for item update & support expiration, download newest version, lookup for user details, search for Envato item id & more
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 40/100
Stale · Likely abandoned · Few reviews
Active installs
5K+
≈5.7K estimated
Momentum
+25%
downloads vs prior 30d
Biggest opportunity: “api”, “envato” and “license” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
40 health vs 58 average across 25,737 Uncategorized plugins
Install conversion
How it's measured →3.9%
of downloads still active
At least 5K of 128.4K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,770 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 5+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.7.21.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2014 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.7.21; the current branch is 6.8
2.8★ over 9 reviews, smoothed to 3.90★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2014 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.3
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| poetry | #18 | #11 | 0 |
| api your tag | Not in the top 24 | ||
| envato your tag | Not in the top 24 | ||
| license your tag | Not in the top 24 | ||
| purchase validator your tag | Not in the top 24 | ||
| update checker your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 1 listed. 2 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “api”, “envato” and “license” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 694 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 65% of the way through.
Install history since 24 Feb 2018
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.4 Improved debugging. 1.4
- — Version 1.3 Added support for purchase time and license expiration time. Plus split to two fields on ‘license_type’ to ‘license’ and ‘license_type’. 1.3
- — Version 1.2 Added support for the situations if Envato API is down, plus added detailed error message handler. 1.2
- — Version 1.1 Removed 1 redundant API class method that should be handled by the controller, not a model. Plus, for security reasons, changelog.txt is no more in the plugin folder (so that there would be no way to discover the actual 1.1
- — Version 1.0 Initial release! 1.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 14,341 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "purchase validator", "update checker" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-26 6K+ → 5K+ down after 266 days in tier
- 2025-10-03 7K+ → 6K+ down after 196 days in tier
- 2025-03-21 8K+ → 7K+ down after 156 days in tier
- 2024-10-16 9K+ → 8K+ down after 157 days in tier
- 2024-05-12 10K+ → 9K+ down after 1 days in tier
- 2024-05-11 9K+ → 10K+ up after 1 days in tier
- 2024-05-10 10K+ → 9K+ down after 2181 days in tier
- 2018-05-21 8K+ → 10K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Vatomi 10+ installs · 3.6★ · 2 shared tags -
WP Consent API 200K+ installs · 4.1★ · 1 shared tag B -
Disable REST API 80K+ installs · 4.6★ · 1 shared tag D -
Mailgun for WordPress 80K+ installs · 3.8★ · 1 shared tag B -
Make Connector 70K+ installs · 3.1★ · 1 shared tag B -
Disable WP REST API 30K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Envato Toolkit into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/toolkit-for-envato" width="480" height="300" style="border:0" loading="lazy" title="Envato Toolkit — Plugin Pulse"></iframe> Envato Toolkit: 5K+ active installs, 2.8★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/toolkit-for-envato
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