Toolszu Image Optimizer
by Toolszu · Performance
Also makes 1 other plugin · 200+ installs across the portfolio →
Toolszu Image Optimizer is a lightweight WordPress image compression, resizing, and WebP conversion plugin designed for content writers, bloggers, and …
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Health
B 84/100
Few reviews
Active installs
200+
≈210 estimated
Momentum
-8%
downloads vs prior 30d
Biggest opportunity: Swap “bulk optimize”, “image compression” and “image resize” for “content writers”, “resizing” and “optimizer”. “bulk optimize” isn't earning its slot: you're not in the first 24 results for its own search. “content writers” sits at #21 untagged, close enough for a declared tag to move it up. “image compression” isn't earning its slot: you're not in the first 24 results for its own search. “resizing” sits at #23 untagged, close enough for a declared tag to move it up. “image resize” isn't earning its slot: you're not in the first 24 results for its own search. “optimizer” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →12%
of downloads still active
At least 200 of 1.6K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 48 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.8
Velocity
places per keyword, 21d
22%
Breadth
of keywords climbing, 21d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| toolszu | #1 | #1 | 0 |
| image optimizer your tag | #16 | #21 | up 6 |
| optimizer | #24 | #20 | — |
| content writers | #21 | #23 | up 1 |
| resizing | #23 | #23 | up 1 |
| bulk optimizer | #13 | #18 | — |
| bulk image optimizer | #18 | #21 | down 1 |
| content optimizer | #20 | #20 | 0 |
| website optimizer | #20 | #20 | down 1 |
| image resizing | #24 | #23 | down 2 |
| bulk optimize your tag | Not in the top 24 | ||
| image compression your tag | Not in the top 24 | ||
| image resize your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
12 searches this plugin appeared in over the last 90 days, 10 listed. 2 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “bulk optimize”, “image compression” and “image resize” for “content writers”, “resizing” and “optimizer”. “bulk optimize” isn't earning its slot: you're not in the first 24 results for its own search. “content writers” sits at #21 untagged, close enough for a declared tag to move it up. “image compression” isn't earning its slot: you're not in the first 24 results for its own search. “resizing” sits at #23 untagged, close enough for a declared tag to move it up. “image resize” isn't earning its slot: you're not in the first 24 results for its own search. “optimizer” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “image optimizer”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 2 Mar 2026 · 245 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 274 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 26 days ago and a band this size takes about a year or more to cross, so the real count is still just over 200.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "perfect for").
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 2 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,247 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "image resize" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-07 100+ → 200+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
PixelCraft with WebP 500+ installs · 4.1★ · 3 shared tags A -
Image Optimizer PRO – Optimize Images, Convert AVIF & WebP 100+ installs · 3.6★ · 3 shared tags -
PixGrow Image Optimizer 90+ installs · 3.9★ · 3 shared tags B -
Smart Image Editor 50+ installs · 4.1★ · 3 shared tags C -
Mass Resizer 50+ installs · 4.0★ · 3 shared tags B -
Auto WebP & Alt Optimizer 20+ installs · 4.0★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Toolszu Image Optimizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/toolszu-image-optimizer" width="480" height="300" style="border:0" loading="lazy" title="Toolszu Image Optimizer — Plugin Pulse"></iframe> Toolszu Image Optimizer: 200+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/toolszu-image-optimizer
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