PixelCraft with WebP
by Secil Kars · Performance
Also makes 7 other plugins · 530+ installs across the portfolio →
Automatically convert JPG and PNG images to WebP, reduce file sizes and speed up your WordPress website.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
500+
≈580 estimated
Momentum
+26%
downloads vs prior 30d
Biggest opportunity: Swap “image compression”, “image optimizer” and “optimize images” for “imagick”, “jpg to webp” and “png to webp”. “image compression” isn't earning its slot: you're not in the first 24 results for its own search. “imagick” sits at #10 untagged, close enough for a declared tag to move it up. “image optimizer” isn't earning its slot: you're not in the first 24 results for its own search. “jpg to webp” sits at #12 untagged, close enough for a declared tag to move it up. “optimize images” isn't earning its slot: you're not in the first 24 results for its own search. “png to webp” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →10%
of downloads still active
At least 500 of 4.9K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 15 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
+0.1
Velocity
places per keyword, 28d
33%
Breadth
of keywords climbing, 28d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| webp your tag | #18 | #23 | up 4 |
| imagick | #10 | #13 | down 2 |
| jpg to webp | #12 | #19 | 0 |
| png to webp | #17 | #22 | up 1 |
| convert webp | #18 | #22 | up 2 |
| webp convert | #19 | #22 | 0 |
| convert to webp | #21 | #22 | 0 |
| optimize webp images | #21 | #24 | — |
| webp file upload | #21 | #23 | up 2 |
| image compression your tag | Not in the top 24 | ||
| image optimizer your tag | Not in the top 24 | ||
| optimize images your tag | Not in the top 24 | ||
| wordpress speed your tag | Not in the top 24 | ||
20 searches this plugin appeared in over the last 90 days, 9 listed. 11 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “image compression”, “image optimizer” and “optimize images” for “imagick”, “jpg to webp” and “png to webp”. “image compression” isn't earning its slot: you're not in the first 24 results for its own search. “imagick” sits at #10 untagged, close enough for a declared tag to move it up. “image optimizer” isn't earning its slot: you're not in the first 24 results for its own search. “jpg to webp” sits at #12 untagged, close enough for a declared tag to move it up. “optimize images” isn't earning its slot: you're not in the first 24 results for its own search. “png to webp” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 25 Apr 2026 · 191 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
15d ago
latest release · v2.1.4 · 17 Oct 2026
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 51% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 600.
Install history since 24 Apr 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ webfixerro4mo ago
Installed this on a WooCommerce store with a few thousand product images. Bulk conversion ran fast and smooth, no timeouts or errors. Encoder detection worked correctly (picked up Imagick automatically) and the “Serve WebP in HTML” option swapped image URLs properly in srcset without breaking anything. Went through the plugin’s own PHP code before installing since it’s a newer listing with few reviews — everything is clean, no external calls, no telemetry, just local GD/Imagick conversion like the description says. Nonces and capability checks are all in place on the AJAX endpoints too. Combined with LiteSpeed Cache’s WebP vary rule, delivery works as expected once you purge cache after a bulk run. No conflicts with other image plugins on the site once I made sure only one plugin handles WebP at a time. Solid, well-built plugin that does exactly what it promises. Recommended.
Read on wp.org ↗ - ★★★★★ creativeuser6mo ago
I installed this plugin to optimize images on my WordPress site and honestly it worked better than I expected. The setup was simple and the WebP conversion started automatically. My pages feel noticeably faster now. Really clean plugin without unnecessary complexity.
Read on wp.org ↗ - ★★★★★ rojvanzelal6mo ago
I just wanted to leave a review to say that this is a great plugin. I’ve been trying to get the editors of my blog to upload images using webp for a long time in order to save space and improve speed. But it was too much effort for them to do it manually every time, so I was looking for a plugin to do it automatically. All the others I saw had some limitations on the free version that made it impossible to use. But this one just does what I need, so I’m glad to have found it. Just a warning for Polylang users. If you don’t want PixelCraft to store the original images after converting them to webp, make sure that in the settings of Polylang the “Media” translation module is disabled. Otherwise the original image won’t be deleted and they will just sit in your uploads folder silently taking up space. This is caused by Polylang stopping the deletion of attachment files by adding a filter to the “wp_delete_file” function used by the PixelCraft plugin and stopping it from deleting the file. This is not really a bug in PixelCraft itself, just a consequence of the unpredictable ways plugins interact with each other due to the architecture of WordPress code itself. Therefore I won’t lower my review. But if in a future update a feature to avoid this problem was implemented in PixelCraft, that would be awesome. It’s not really an issue for me, but for people who are not able to look through the code it would be very hard to understand what is happening if they run into this problem. Anyway, thanks again for the work that went into making this plugin.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Automatically convert JPG and PNG images to WebP, reduce file sizes and speed up your WordPress website."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,472 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("image compression", "image optimizer", "optimize images", "wordpress speed" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-06 600+ → 500+ down after 82 days in tier
- 2026-05-16 500+ → 600+ up after 9 days in tier
- 2026-05-07 400+ → 500+ up after 2 days in tier
- 2026-05-05 300+ → 400+ up after 2 days in tier
- 2026-05-03 200+ → 300+ up after 2 days in tier
- 2026-05-01 100+ → 200+ up after 1 days in tier
- 2026-04-30 90+ → 100+ up after 1 days in tier
- 2026-04-29 20+ → 90+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Image Optimizer PRO – Optimize Images, Convert AVIF & WebP 100+ installs · 3.6★ · 4 shared tags -
Toolszu Image Optimizer 200+ installs · 4.1★ · 3 shared tags B -
MegaOptim Image Optimizer – Convert to WebP & AVIF, Compress Images Locally 100+ installs · 4.7★ · 3 shared tags A -
PixGrow Image Optimizer 90+ installs · 3.9★ · 3 shared tags B -
Zara 4 Image Compression 80+ installs · 4.0★ · 3 shared tags D -
OptiPic images optimization 50+ installs · 4.7★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for PixelCraft with WebP into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/pixelcraft-webp" width="480" height="300" style="border:0" loading="lazy" title="PixelCraft with WebP — Plugin Pulse"></iframe> PixelCraft with WebP: 500+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/pixelcraft-webp
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