Tweakr – Advanced options toolkit
by Andi Dittrich · Email & Marketing
Also makes 2 other plugins · 10.8K+ installs across the portfolio →
Supercharges your Blog with production grade Tweaks, Features and Utilities
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 77/100
Few reviews
Active installs
30+
≈35 estimated
Momentum
+9%
downloads vs prior 30d
Biggest opportunity: “email”, “enhancement” and “security” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
77 health vs 66 average across 2,121 Email & Marketing plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 30 of 5.7K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,296 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 202 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email your tag | Not in the top 24 | ||
| enhancement your tag | Not in the top 24 | ||
| security your tag | Not in the top 24 | ||
| tools your tag | Not in the top 24 | ||
| tweaks your tag | Not in the top 24 | ||
17 searches this plugin appeared in over the last 90 days, 0 listed. 17 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “enhancement” and “security” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 173 · peaks are release surges
Directory rank
Ranked about #23,000 to #24,800, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
7mo ago
latest release · v2.2.0 · 12 Apr 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 41% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 47% of the way through.
At the current install trend, crossing 40+ in roughly 429 days.
Install history since 22 Jul 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ neoqueto8.7y ago
Thank you for this plugin. It allows to configure many WP “obscurities” that otherwise would need to be disabled by digging deep into PHP hooks. The trailing slash removal and disablement of user registration notification emails are killer features.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ✓ Headings and lists 10 headings and 10 lists.
- ✓ Enough to quote 2,746 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("email", "enhancement", "tools" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-14 20+ → 30+ up after 25 days in tier
- 2026-04-19 30+ → 20+ down after 92 days in tier
- 2026-01-17 40+ → 30+ down after 3 days in tier
- 2026-01-14 30+ → 40+ up after 81 days in tier
- 2025-10-25 40+ → 30+ down after 72 days in tier
- 2025-08-14 30+ → 40+ up after 9 days in tier
- 2025-08-05 40+ → 30+ down after 13 days in tier
- 2025-07-23 30+ → 40+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Hostinger Tools 3M+ installs · 3.6★ · 2 shared tags B -
Admin and Site Enhancements (ASE) 200K+ installs · 4.9★ · 2 shared tags A -
Brozzme DB Prefix & Tools Addons 9K+ installs · 4.6★ · 2 shared tags B -
WP EXtra – One Click Optimize 6K+ installs · 4.7★ · 2 shared tags A -
Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ installs · 4.7★ · 1 shared tag A -
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Tweakr – Advanced options toolkit into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/tweakr" width="480" height="300" style="border:0" loading="lazy" title="Tweakr – Advanced options toolkit — Plugin Pulse"></iframe> Tweakr – Advanced options toolkit: 30+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/tweakr
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