Users Birthday Email
by Rashed Uzzaman · Email & Marketing
Also makes 1 other plugin · 110+ installs across the portfolio →
Users Birthday Email sends personalized birthday messages to WordPress users. Administrators can review users whose birthdays are today or tomorrow, s …
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Health
B 83/100
Few reviews
Active installs
90+
≈90 estimated
Momentum
+150%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 54/100. Too few reviews to rank on quality — nudge happy users to leave one.
83 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 90 of 3.8K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 34 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.0★ over 4 reviews, smoothed to 4.09★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.5
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| user birthday email your tag | #1 | #4 | 0 |
| users birthday | #1 | #4 | — |
| birthday email your tag | #2 | #8 | — |
| birth day email your tag | #2 | #5 | 0 |
| send birthday email your tag | #3 | #14 | 0 |
| birthday your tag | #4 | #16 | 0 |
| birthdays | #7 | #20 | 0 |
| tomorrow | #12 | #19 | — |
16 searches this plugin appeared in over the last 90 days, 8 listed. 8 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “birthdays” and “tomorrow” (#7 and #12 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 12 Feb 2024 · 993 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 284 · peaks are release surges
Directory rank
Ranked about #16,800 to #17,400, alongside the other plugins at 90+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
1mo ago
latest release · v1.0.8.0 · 28 Sep 2026
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “90+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just over 90.
Install history since 11 Feb 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ cramos558mo ago
It doesn’t work on my WordPress site. There’s no documentation available either.
Read on wp.org ↗ - ★★★★★ Webfydev1.5y ago
Users Birthday Email is a fantastic plugin that adds a personal touch to user engagement by sending automated birthday emails. It’s simple to set up, and the available hooks make customization easy for any workflow. This plugin is reliable, well-designed, and a great way to make users feel special on their big day. Highly recommended!
Read on wp.org ↗ - ★★★★★ kvvcvalk1.7y ago
It’s an easy to use birthday email trigger plugin. Some functionality to add is to be able to use an image as backgroud. Cheers, Bert
Read on wp.org ↗ - ★★★★★ Delower Hossain2.7y ago
The “Users Birthday Email” plugin is a fantastic tool. It simplifies sending birthday emails, integrates easily with membership plugins, and offers customization through filter hooks. Kudos to the developers for creating such a useful plugin!
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Users Birthday Email sends personalized birthday messages to WordPress users. Administrators can review use..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 8 headings and 2 lists.
- ✓ Enough to quote 3,079 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "Birth Day Email", "User Birthday Email" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-01 80+ → 90+ up after 20 days in tier
- 2026-10-12 90+ → 80+ down after 151 days in tier
- 2026-05-14 100+ → 90+ down after 2 days in tier
- 2026-05-12 90+ → 100+ up after 1 days in tier
- 2026-05-11 100+ → 90+ down after 7 days in tier
- 2026-05-04 90+ → 100+ up after 30 days in tier
- 2026-04-04 80+ → 90+ up after 22 days in tier
- 2026-03-13 90+ → 80+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Birthday Emails 300+ installs · 4.3★ · 1 shared tag D -
BP Birthday Greetings 200+ installs · 4.2★ · 1 shared tag A -
NM Gift Registry and Wishlist Lite 200+ installs · 4.6★ · 1 shared tag A -
Countdown Clock 200+ installs · 2.7★ · 1 shared tag F -
Birthday For WooCommerce 100+ installs · 4.1★ · 1 shared tag A -
Connections Business Directory Anniversary and Birthday Emails 80+ installs · 3.6★ · 1 shared tag
Embed this report card
Drop a live Pulse card for Users Birthday Email into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/unity-users-birthday-email" width="480" height="300" style="border:0" loading="lazy" title="Users Birthday Email — Plugin Pulse"></iframe> Users Birthday Email: 90+ active installs, 4.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/unity-users-birthday-email
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