URL Replace
by Vipul Bokarvadiya · Search
Also makes 1 other plugin · 400+ installs across the portfolio →
A lightweight and safe plugin to search and replace old URLs with new ones in your WordPress database.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
Few reviews
Active installs
400+
≈400 estimated
Momentum
+8%
downloads vs prior 30d
Biggest opportunity: Swap “database urls”, “search and replace” and “update links” for “find and replace”, “replace” and “search replace database”. “database urls” isn't earning its slot: you're not in the first 24 results for its own search. “find and replace” sits at #17 untagged, close enough for a declared tag to move it up. “search and replace” isn't earning its slot: you're not in the first 24 results for its own search. “replace” sits at #19 untagged, close enough for a declared tag to move it up. “update links” isn't earning its slot: you're not in the first 24 results for its own search. “search replace database” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 63 average across 978 Search plugins
Install conversion
How it's measured →15%
of downloads still active
At least 400 of 2.6K lifetime downloads are still running, above its category: the median Search plugin keeps 0.7%, across 645 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Search plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 161 days ago
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.1
Velocity
places per keyword, 27d
21%
Breadth
of keywords climbing, 27d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| url replace | #3 | #16 | 0 |
| url migration your tag | #19 | #23 | down 1 |
| replace | #19 | #20 | up 2 |
| url | #24 | #24 | 0 |
| find and replace | #17 | #20 | up 1 |
| replace urls | #10 | #20 | — |
| search replace database | #24 | #23 | 0 |
| replace links | #16 | #21 | up 3 |
| update url | #20 | #24 | down 1 |
| database urls your tag | Not in the top 24 | ||
| search and replace your tag | Not in the top 24 | ||
| update links your tag | Not in the top 24 | ||
| wordpress migration your tag | Not in the top 24 | ||
17 searches this plugin appeared in over the last 90 days, 9 listed. 8 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “database urls”, “search and replace” and “update links” for “find and replace”, “replace” and “search replace database”. “database urls” isn't earning its slot: you're not in the first 24 results for its own search. “find and replace” sits at #17 untagged, close enough for a declared tag to move it up. “search and replace” isn't earning its slot: you're not in the first 24 results for its own search. “replace” sits at #19 untagged, close enough for a declared tag to move it up. “update links” isn't earning its slot: you're not in the first 24 results for its own search. “search replace database” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 21 May 2025 · 529 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 405 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v2.0 · 23 May 2026
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 57% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and a band this size takes about a year or more to cross, so the real count is still just over 400.
At the current install trend, crossing 500+ in roughly 68 days.
Install history since 20 May 2025
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A lightweight and safe plugin to search and replace old URLs with new ones in your WordPress database."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 5 headings and 2 lists.
- ! Enough to quote 912 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 5 tags appear in the text ("database urls", "update links", "url migration", "wordpress migration" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 300+ → 400+ up after 60 days in tier
- 2026-08-31 200+ → 300+ up after 52 days in tier
- 2026-07-10 100+ → 200+ up after 77 days in tier
- 2026-04-24 90+ → 100+ up after 11 days in tier
- 2026-04-13 80+ → 90+ up after 2 days in tier
- 2026-04-11 90+ → 80+ down after 1 days in tier
- 2026-04-10 80+ → 90+ up after 16 days in tier
- 2026-03-25 70+ → 80+ up after 8 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SafeReplace – Search & Replace Tool — installs · 3.8★ · 2 shared tags B -
Better Search Replace 1M+ installs · 4.3★ · 1 shared tag A -
Go Live Update Urls 90K+ installs · 4.4★ · 1 shared tag A -
Real-Time Find and Replace 70K+ installs · 4.4★ · 1 shared tag A -
Better Find and Replace – AI-Powered Suggestions 40K+ installs · 4.5★ · 1 shared tag A -
Search & Replace Everything – Quick and Easy Way to Find and Replace Text, Links 20K+ installs · 4.4★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for URL Replace into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/url-replace" width="480" height="300" style="border:0" loading="lazy" title="URL Replace — Plugin Pulse"></iframe> URL Replace: 400+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/url-replace
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