Urvanov richtext addfmt
by urvanov · Uncategorized
Also makes 1 other plugin · 3.1K+ installs across the portfolio →
Adds additional buttons to Gutenberg editor.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 61/100
Stale · Few reviews
Active installs
70+
≈80 estimated
Momentum
+25%
downloads vs prior 30d
Biggest opportunity: “editor” and “format” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
61 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →2.6%
of downloads still active
At least 70 of 2.7K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,764 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 509 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
4.5★ over 2 reviews, smoothed to 4.12★ and held back under 25 reviews
2 of 5 tags set · short description in place
To rank higher: Last updated 509 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| richtext | #2 | #4 | 0 |
| editor your tag | Not in the top 24 | ||
| format your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “editor” and “format” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 87 · peaks are release surges
Directory rank
Ranked about #18,200 to #19,000, alongside the other plugins at 70+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
7.7y ago
latest release · v0.1 · 16 Feb 2019
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70+”. Our estimate pins where the real number sits.
Crossed into this band 10 days ago and a band this size takes about a year or more to cross, so the real count is still just under 80.
Install history since 15 May 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Mel5.6y ago
Firstly thank you for the developer for creating this. It is so helpful. My only request is, can you please update this plugin? All my security software are going nuts warning me that this plugin has been abandoned and causes a security risk.. Thank you. 🙂
Read on wp.org ↗ - ★★★★★ jmgonet7.5y ago
The new WordPress block editor (a.k.a Gutenberg Editor) comes clean and simple, without superscript and subscript. I happen to use those a lot because I write mathematical expressions. I found this plugin and, 2 minutes later my problem is solved. No fuss. Thanks.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds additional buttons to Gutenberg editor."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 1 FAQ entries are headings, not questions ("We don’t have any FAQ yet.").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 78 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 2 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-21 80+ → 70+ down after 246 days in tier
- 2026-02-17 90+ → 80+ down after 121 days in tier
- 2025-10-19 100+ → 90+ down after 7 days in tier
- 2025-10-12 90+ → 100+ up after 1 days in tier
- 2025-10-11 100+ → 90+ down after 106 days in tier
- 2025-06-27 90+ → 100+ up after 42 days in tier
- 2025-05-16 100+ → 90+ down after 1 days in tier
- 2025-05-15 90+ → 100+ up after 6 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
TinyMCE Custom Styles 7K+ installs · 3.9★ · 2 shared tags C -
Elementor Website Builder – more than just a page builder 10M+ installs · 4.5★ · 1 shared tag A -
Classic Editor 8M+ installs · 4.9★ · 1 shared tag A - C Classic Widgets 2M+ installs · 4.8★ · 1 shared tag B
-
Advanced Editor Tools 1M+ installs · 4.5★ · 1 shared tag A -
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Urvanov richtext addfmt into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/urvanov-richtext-addfmt" width="480" height="300" style="border:0" loading="lazy" title="Urvanov richtext addfmt — Plugin Pulse"></iframe> Urvanov richtext addfmt: 70+ active installs, 4.5★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/urvanov-richtext-addfmt
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.