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UTM for Woocommerce

by Spanrig Technologies LLP · Analytics

Also makes 2 other plugins · 760+ installs across the portfolio →

Simply track UTM & CLID parameters in Woocommerce orders.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

⚠ Stale⚠ Few reviews

Health

C 60/100

Stale · Few reviews

Active installs

700+

≈800 estimated

Momentum

+40%

downloads vs prior 30d

Biggest opportunity: Add “utm tracking” to your wp.org tags. You rank #24 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed it's a slot worth spending.

How scoring works →
60 Health · C
Maintenance 41/100
Rating quality 74/100
Support 70/100

60 health vs 67 average across 1,826 Analytics plugins

Install conversion

How it's measured →

12%

of downloads still active

At least 700 of 6.1K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

Details

Version
1.0.2
Last updated
1.5y ago
Added
2024-01-10 · 2 yrs old
Requires WP
4.7
Tested up to
6.8.12
Requires PHP
7.4

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

72 / 100

Well optimized

Most to gain: Update recency

Update recency 50/100

Updated 543 days ago, past the ~180 days where wp.org starts discounting

WP compatibility 100/100

Tested up to WordPress 6.8.12, the current branch or newer

Rating quality 53/100

4.3★ over 3 reviews, smoothed to 4.11★ and held back under 25 reviews

Listing tuning 92/100

4 of 5 tags set · short description in place

To rank higher: Last updated 543 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 11 Jan 2024 · 1,025 days · wp.org + Plugin Pulse archive

+40% vs prior 30d
1131 Oct 2026

30-day downloads

Rolling 30-day volume · peak 481 · peaks are release surges

19731 Oct 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

UTM for Woocommerce · #7670youWooCommerce Stripe P · #85WooCommerce Legacy R · #154Reddit for WooCommer · #484

Rating trend

Star average over time · dips mark rough releases

4.331 Oct 2026

Health trend

Composite health score, snapshotted daily

6031 Oct 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

28131 Oct 2026

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

1.5y ago

latest release · v1.0.2 · 6 May 2025

3

tagged releases on record

Recent releases

1.0.2 · 6 May 20251.0.1 · 13 Jan 20241.0.0 · 10 Jan 2024

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.0 100%

Estimated active installs

The public count shows “700+”. Our estimate pins where the real number sits.

tracked estimate
700–800 ≈800

Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just under 800.

Install history since 10 Jan 2024

70031 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ mindaugasvai
    1.4y ago

    Super easy to use. But needs an update for ttclid

    Read on wp.org ↗
  2. ★★★★★ Branja
    1.9y ago

    I was forced to write a review because I have made a support request, but it has passed over a month now and I didn’t got any reply. I am giving 3 stars because potentially it is a good plugin, but with a serious flow, that is when the plugin is enabled it throes a critical issue under Site Health in Tools of WP admin. I have deactivated and deleted the plugin, nevertheless I have found a solution for this. If someone still wants to use this plugin it needs to be fixed. Google it for “Getting “An active PHP session was detected” critical warning in wordpress”.

    Read on wp.org ↗
  3. ★★★★★ vcrshop
    2.3y ago

    Effective and simple, hopefully the devs will stay active. This topic was modified 2 years ago by vcrshop.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.1

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Languages

via translate.wordpress.org

Translated into 1 language, 1 at 90% or more

Ukrainian 100%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Readme readiness

6 of 8 pass · checked 29 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Simply track UTM & CLID parameters in Woocommerce orders."
  • ✓ Has a FAQ 6 questions in the FAQ.
  • ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ✓ Names what it works with Mentions WooCommerce, Google Analytics, Facebook.
  • ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
  • ✓ Enough to quote 1,682 characters of description.
  • ✓ Tags match the text 3 of 4 tags appear in the text; "tracking" does not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-10-31 800+ → 700+ down after 92 days in tier
  2. 2026-07-31 900+ → 800+ down after 1 days in tier
  3. 2026-07-30 800+ → 900+ up after 16 days in tier
  4. 2026-07-14 900+ → 800+ down after 65 days in tier
  5. 2026-05-10 1K+ → 900+ down after 328 days in tier
  6. 2025-06-16 900+ → 1K+ up after 16 days in tier
  7. 2025-05-31 800+ → 900+ up after 15 days in tier
  8. 2025-05-16 700+ → 800+ up after 17 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for UTM for Woocommerce into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/utm-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="UTM for Woocommerce — Plugin Pulse"></iframe>
Preview card ↗

UTM for Woocommerce: 700+ active installs, 4.3★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/utm-for-woocommerce

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