Variation Swatches and Gallery for WooCommerce
by akdevs · eCommerce
Also makes 2 other plugins · 640+ installs across the portfolio →
The only free WooCommerce variation swatches plugin with a built-in Variation Image Gallery AND Stock Count by Variation. Replace boring dropdowns wit …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 76/100
Few reviews
Active installs
40+
≈48 estimated
Momentum
0%
low volume, under 1,000 downloads a month
Biggest opportunity: “color swatches”, “image swatches” and “variation gallery” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
76 health vs 71 average across 9,791 eCommerce plugins
Install conversion
How it's measured →1.2%
of downloads still active
At least 40 of 3.4K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,168 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 225 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12; the current branch is 7.1
5.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 25d
17%
Breadth
of keywords climbing, 25d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wit | #2 | #8 | 0 |
| color swatches your tag | Not in the top 24 | ||
| image swatches your tag | Not in the top 24 | ||
| variation swatches your tag | Not in the top 24 | ||
| variation gallery your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 1 listed. 6 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “color swatches”, “image swatches” and “variation gallery” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 7 Jan 2023 · 1,396 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 222 · peaks are release surges
Directory rank
Ranked about #21,400 to #22,800, alongside the other plugins at 40+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
8mo ago
latest release · v1.0.7 · 23 Mar 2026
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40+”. Our estimate pins where the real number sits.
Crossed into this band 13 days ago and a band this size takes about a year or more to cross, so the real count is still just under 50.
At the current install trend, crossing 50+ in roughly 112 days.
Install history since 6 Jan 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ designunique2.9y ago
This plugin solved my client requirements, I had an issue, Author support me very quickly. Thanks
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The only free WooCommerce variation swatches plugin with a built-in Variation Image Gallery AND Stock Count..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "great for", "ideal for").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi and 2 more.
- ✓ Headings and lists 8 headings and 3 lists.
- ✓ Enough to quote 6,326 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "variation-gallery" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-21 50+ → 40+ down after 51 days in tier
- 2026-08-31 40+ → 50+ up after 52 days in tier
- 2026-07-10 30+ → 40+ up after 83 days in tier
- 2026-04-18 20+ → 30+ up after 55 days in tier
- 2026-02-22 10+ → 20+ up after 80 days in tier
- 2025-12-04 20+ → 10+ down after 199 days in tier
- 2025-05-19 30+ → 20+ down after 79 days in tier
- 2025-03-01 20+ → 30+ up after 70 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches and Gallery for WooCommerce — installs · 3.6★ · 4 shared tags -
XT Variation Swatches for WooCommerce 500+ installs · 4.5★ · 3 shared tags A -
SwatchCraft – Variation Swatches for WooCommerce 10+ installs · 4.0★ · 3 shared tags B -
Chiseiko Essential Swatches for WooCommerce 10+ installs · 4.0★ · 3 shared tags B -
B3 Swatches — installs · 3.6★ · 3 shared tags -
BizzSwatches – Variation Swatches for WooCommerce — installs · 3.6★ · 3 shared tags
Embed this report card
Drop a live Pulse card for Variation Swatches and Gallery for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/variation-swatches-and-gallery" width="480" height="300" style="border:0" loading="lazy" title="Variation Swatches and Gallery for WooCommerce — Plugin Pulse"></iframe> Variation Swatches and Gallery for WooCommerce: 40+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/variation-swatches-and-gallery
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.