XT Variation Swatches for WooCommerce
by XplodedThemes · eCommerce
Also makes 6 other plugins · 45.9K+ installs across the portfolio →
A Smart Variation Swatches for WooCommerce that transforms variation dropdowns to beautiful color, image or label swatches.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
500+
≈570 estimated
Momentum
+18%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce”, “image swatches” and “color swatches” for “swatches”, “woocommerce variation swatches” and “woocommerce swatches”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “swatches” sits at #12 untagged, close enough for a declared tag to move it up. “image swatches” isn't earning its slot: it only gets you to #15. “woocommerce variation swatches” sits at #13 untagged, close enough for a declared tag to move it up. “color swatches” isn't earning its slot: it only gets you to #13. “woocommerce swatches” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 71 average across 9,786 eCommerce plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 500 of 62K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,166 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 11 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 32 reviews, smoothed to 4.33★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.2
Velocity
places per keyword, 26d
22%
Breadth
of keywords climbing, 26d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| label swatches your tag | #11 | #9 | 0 |
| variation swatches for woocommerce | #11 | #12 | 0 |
| swatches | #12 | #12 | up 1 |
| variation swatches your tag | #12 | #11 | up 1 |
| color swatches your tag | #13 | #14 | down 1 |
| image swatches your tag | #15 | #14 | down 2 |
| variation | #23 | #17 | down 2 |
| woocommerce variation swatches | #13 | #13 | up 2 |
| woocommerce swatches | #15 | #18 | up 1 |
| color swatch | #16 | #13 | 0 |
| woocommerce color swatches | #16 | #16 | up 1 |
| variation label | #15 | #15 | 0 |
| product variation swatches | #14 | #16 | up 1 |
| variation product swatches | #14 | #14 | 0 |
| woocommerce attribute swatches | #15 | #14 | up 2 |
| woocommerce attributes swatches | #15 | #15 | up 1 |
| extra variation image | #17 | #16 | 0 |
| product variable color and image swatches | #20 | #17 | 0 |
| woocommerce color image button swatches | #21 | #20 | down 3 |
| color and label variations | #21 | #19 | down 1 |
| woocommerce your tag | Not in the top 24 | ||
44 searches this plugin appeared in over the last 90 days, 20 listed. 24 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce”, “image swatches” and “color swatches” for “swatches”, “woocommerce variation swatches” and “woocommerce swatches”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “swatches” sits at #12 untagged, close enough for a declared tag to move it up. “image swatches” isn't earning its slot: it only gets you to #15. “woocommerce variation swatches” sits at #13 untagged, close enough for a declared tag to move it up. “color swatches” isn't earning its slot: it only gets you to #13. “woocommerce swatches” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “color swatches”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “image swatches”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “label swatches”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
11d ago
latest release · v1.9.13 · 22 Oct 2026
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 94% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 68% of the way through.
Install history since 6 May 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ zhong36641.6y ago
Free features available
Read on wp.org ↗ - ★★★★★ wilmeralvarez012.3y ago
Gracias por desarrollar una herramienta tan útil<font _mstmutation=”1″></font> This topic was modified 1 year, 12 months ago by wilmeralvarez01.
Read on wp.org ↗ - ★★★★★ zaharchenkoyurka2.5y ago
Everything works as expected
Read on wp.org ↗ - ★★★★★ Lensya2.5y ago
awesome plugin! very necessary! best!
Read on wp.org ↗ - ★★★★★ ice4042.7y ago
Thanks!
Read on wp.org ↗ - ★★★★★ Krzysztof Planeta2.7y ago
Let’s start with the positives. The plugin works. The negatives are: The behavior of “add to cart” buttons is forced by the plugin and can no longer be chenged from the Woos settings When the plugin is active there is virtually no way to force “add to cart” buttons to redirect people to cart after clicking them. The plugi forces its own settings at the top of the WordPress theme customizer, making the whole menu a visual mess (strong, red colored texts with red borders)
Read on wp.org ↗ - ★★★★★ valmodaalassio3.1y ago
intuitivo e con molte opzioni di personalizzazione
Read on wp.org ↗ - ★★★★★ raffato3.2y ago
I recommend!
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.9.13). Sites still on an older version should update.
- Patched Medium · 6.1 Freemius <= 2.10.1 - Reflected DOM-Based Cross-Site Scripting via url Parameter ↗2026-04-30 CVE-2024-13362 Improper Neutralization of Input During Web Page Generation Affects <= 1.9.4 Patched in 1.9.7
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 1.7.2 - 1.8.7 Patched in 1.8.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 2 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 0 headings and 3 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,521 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "color swatches" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-10 600+ → 500+ down after 105 days in tier
- 2026-03-27 700+ → 600+ down after 1 days in tier
- 2026-03-26 600+ → 700+ up after 1 days in tier
- 2026-03-25 700+ → 600+ down after 1 days in tier
- 2026-03-24 600+ → 700+ up after 1 days in tier
- 2026-03-23 700+ → 600+ down after 2 days in tier
- 2026-03-21 600+ → 700+ up after 1 days in tier
- 2026-03-20 700+ → 600+ down after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WCBoost – Variation Swatches 40K+ installs · 4.2★ · 2 shared tags A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.3★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for XT Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/xt-woo-variation-swatches" width="480" height="300" style="border:0" loading="lazy" title="XT Variation Swatches for WooCommerce — Plugin Pulse"></iframe> XT Variation Swatches for WooCommerce: 500+ active installs, 4.7★ (32 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/xt-woo-variation-swatches
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