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WC External Variations

by Impossible Dreams Network · eCommerce

A WordPress plugin that adds basic support for external products to WooCommerce variations/variable products. No longer under active development as of …

⚠ Few reviews
How scoring works →
76 Health · B
Maintenance 72/100
Rating quality 84/100
Support 70/100

76 health vs 68 average across 5,562 eCommerce plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

83 / 100

Well optimized

Biggest win: Rating quality

Update recency 80/100
WP compatibility 100/100
Rating quality 62/100
Listing tuning 92/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+91% vs prior 30d
2Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

84

now · peak 656

8430d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

WC External Variatio · #10755 you Google for WooCommer · #74 WooCommerce PayPal P · #81 WooCommerce Stripe P · #85

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

280per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

2

releases in the last 12 months

10mo ago

latest release · v1.0.18

18

tagged releases on record

Recent releases

1.0.18 · 10mo ago1.0.17 · 10mo ago1.0.16 · 3.4y ago1.0.15 · 3.5y ago1.0.14 · 3.5y ago1.0.13 · 4.0y ago1.0.12 · 4.3y ago1.0.10 · 5.7y ago1.0.9 · 5.8y ago1.0.8 · 6.0y ago1.0.7 · 6.0y ago1.0.6 · 6.3y ago1.0.5 · 6.7y ago1.0.4 · 7.3y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.0 100%

Estimated active installs

The public count shows “300+”. Our estimate pins where the real number sits.

tracked estimate
300–400 ≈380

Refined from the date this plugin crossed into its current band.

Install history · since 2021-09-03 · 1,382 observations

300Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
1.0.18
Last updated
10mo ago
Added
2018-06-04 · 8 yrs old
Requires WP
4.7
Tested up to
6.8.8
Requires PHP
5.6.0

Recent reviews

All reviews on wp.org ↗
  1. matheuscano
    3.0y ago

    Wonderful plugin and works great, too bad they don’t support it anymore. I’m loving the plugin and I use it to create my dream store, thanks to it it’s coming true.

    Read on wp.org ↗
  2. benanair
    3.3y ago

    Just what I needed, it works perfectly. I only wish that it continues to be supported. As the project is not under active development, I’d consider donating at some time to ensure compatibility.

    Read on wp.org ↗
  3. stevencavendish
    4.2y ago

    WooCommerce by default doesn’t allow for multiple external links for product variations, so this plugin fills that void perfectly allowing you to link to different URLs for each product variation. Its a must have if you offer external bookings on a separate platform. Support is excellent as well!

    Read on wp.org ↗
  4. johnwasneverhere
    5.3y ago

    Everything worked as expected… thanks for a simple and great plugin!

    Read on wp.org ↗
  5. nathalie972
    5.8y ago

    Thanks you !! very good plugin

    Read on wp.org ↗
  6. seabed
    6.0y ago

    This plugin worked correctly for my website but there is room for improvement. Like:- 1. The plugin does not work in the product’s quick view, it directly adds the product to the cart instead of taking to the external link. Still, I’m rating this plugin 5 stars because this plugin did what it said. But I always hope that the developers will improve this with time. Thanks for providing us with this awesome plugin.

    Read on wp.org ↗
  7. wzshop
    6.5y ago

    Thanks, exactly what I was looking for!

    Read on wp.org ↗
  8. Avlis Productions Inc.
    6.7y ago

    This solves a problem for us: We sell home study course downloads and physical products on our own website, and also have the courses available to download from the Apple Music website. This lets us add the Apple version as a Variation instead of another separate product. Also helps with selling our books. They are on multiple websites worldwide. One enhancement would be fabulous: Allow us to put Text into the Price field so we can advise people to “See price at Apple website” or “See price on Amazon.” Apple charges less than we do. That’s okay, because the Apple products are audio only – no video clips or mp3 manual. But we don’t want to show the lower price next to the price of our other versions. Amazon is another problem. All our books are the same price, but I have read that they don’t want affiliates to publish a price. I couldn’t find any way to contact the developers, so I’m putting my request here. What you have done is definitely 5-Star – it works just as advertised. I would be happy to pay for it if you can change the requirement that we add a Price. Thanks. Ed

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.3

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2025-11-23 400+ → 300+ down after 1 days in tier
  2. 2025-11-22 300+ → 400+ up after 14 days in tier
  3. 2025-11-08 400+ → 300+ down after 1 days in tier
  4. 2025-11-07 300+ → 400+ up after 2 days in tier
  5. 2025-11-05 400+ → 300+ down after 381 days in tier
  6. 2024-10-20 500+ → 400+ down after 33 days in tier
  7. 2024-09-17 600+ → 500+ down after 81 days in tier
  8. 2024-06-28 500+ → 600+ up after 6 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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WC External Variations: 300+ active installs, 5.0★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/wc-external-variations