Website Open/Closed Toggle
by RS · Uncategorized
Also makes 1 other plugin · 600+ installs across the portfolio →
This plugin allows you to easily open and close your website and display a custom message or HTML page when closed.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
Few reviews
Active installs
500+
≈550 estimated
Momentum
+30%
downloads vs prior 30d
Biggest opportunity: Swap “open” and “website” for “toggle” and “website feedback”. “open” isn't earning its slot: it only gets you to #22. “toggle” sits at #4 untagged, close enough for a declared tag to move it up. “website” isn't earning its slot: it only gets you to #17. “website feedback” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 58 average across 25,737 Uncategorized plugins
Install conversion
How it's measured →3.9%
of downloads still active
At least 500 of 12.8K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,770 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 146 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| open closed | #1 | #17 | 0 |
| closed your tag | #3 | #24 | 0 |
| toggle | #4 | #22 | 0 |
| opened your tag | #4 | #24 | 0 |
| close your tag | #7 | #23 | 0 |
| site closed | #4 | #22 | 0 |
| open close | #4 | #24 | 0 |
| website feedback | #12 | #23 | down 1 |
| open your tag | #22 | #24 | down 2 |
| plugin closed | #8 | #24 | up 2 |
| closed plugins | #8 | #24 | — |
| closed plugin | #9 | #24 | up 1 |
| wordpress toggle | #10 | #24 | 0 |
| wordpress toggle plugin | #16 | #24 | down 1 |
26 searches this plugin appeared in over the last 90 days, 14 listed. 12 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “open” and “website” for “toggle” and “website feedback”. “open” isn't earning its slot: it only gets you to #22. “toggle” sits at #4 untagged, close enough for a declared tag to move it up. “website” isn't earning its slot: it only gets you to #17. “website feedback” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 435 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v0.3.9.2 · 7 Jun 2026
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 25 Oct 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ Florenz Villegas4.7y ago
[WP 5.9] Very easy to setup. You can choose between a simple ‘Stay away’ one liner or a complete handmade HTML page with some ‘I am so sorry stickers’ or whatever. No problems with 5.9 so far. This topic was modified 4 years, 5 months ago by Florenz Villegas. Reason: Typos
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.4.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This plugin allows you to easily open and close your website and display a custom message or HTML page when..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 616 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "opened" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-13 600+ → 500+ down after 261 days in tier
- 2025-06-25 700+ → 600+ down after 1 days in tier
- 2025-06-24 600+ → 700+ up after 1 days in tier
- 2025-06-23 700+ → 600+ down after 2 days in tier
- 2025-06-21 600+ → 700+ up after 2 days in tier
- 2025-06-19 700+ → 600+ down after 1 days in tier
- 2025-06-18 600+ → 700+ up after 3 days in tier
- 2025-06-15 700+ → 600+ down after 468 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Simple Website Redirect 5K+ installs · 4.3★ · 1 shared tag C - I Improved Save Button 4K+ installs · 4.6★ · 1 shared tag D
- O Open in New Window Plugin 2K+ installs · 4.4★ · 1 shared tag C
- A Add Link to Copied Text 1K+ installs · 4.1★ · 1 shared tag D
-
Under Construction Light 1K+ installs · 4.0★ · 1 shared tag C -
Zita Site Library for Elementor 1K+ installs · 4.0★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Website Open/Closed Toggle into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/website-openclosed-toggle" width="480" height="300" style="border:0" loading="lazy" title="Website Open/Closed Toggle — Plugin Pulse"></iframe> Website Open/Closed Toggle: 500+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/website-openclosed-toggle
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