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wp.org search vs our merit ranking: “wordpress toggle”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress toggle”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Website Open/Closed Toggle shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress – Google Language Translator places #8 on merit, 4.7★ from 620 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #1 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143) wp.org #3 1 too low 3 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3156) wp.org #2 1 too high 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #5 1 too low 5 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #7 ↑1 2 too low 6 FancyBox for WordPress 30K+ · 4.6★ (92) wp.org #8 ↓1 2 too low 7 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (491) wp.org #12 5 too low 8 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #14 6 too low 9 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #15 6 too low 10 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #11 1 too low 11 MainWP Dashboard: Self-hosted WordPress Management for Agencies 20K+ · 4.9★ (2354) wp.org #16 5 too low 12 Dark Mode Toggle 2K+ · 4.6★ (19) wp.org #6 6 too high 13 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3026) wp.org #21 ↓1 8 too low 14 Accordion Toggle 2K+ · 4.5★ (8) wp.org #4 10 too high 15 Loco Translate 1M+ · 4.8★ (453) wp.org #17 2 too low 16 MapPress – Google Maps, OpenStreetMap & Leaflet 30K+ · 4.7★ (147) wp.org #18 ↓2 2 too low 17 Notibar – Notification Bar for WordPress 8K+ · 4.8★ (71) wp.org #20 ↓1 3 too low 18 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #22 ↓1 4 too low 19 GoSMTP – SMTP for WordPress 500K+ · 4.3★ (10) wp.org #13 6 too high 20 Toggle Content 700+ · 3.0★ (6) wp.org #9 11 too high 21 AR for WordPress 300+ · 4.6★ (10) wp.org #23 ↓1 2 too low 22 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #19 ↓1 3 too high 23 Simple SEO Noindex Toggle 60+ · 5.0★ (2) wp.org #24 ↓1 1 too low 24 Website Open/Closed Toggle 500+ · 5.0★ (1) wp.org #10 14 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.