WEN Call To Action
by WEN Themes · Uncategorized
Also makes 6 other plugins · 6.4K+ installs across the portfolio →
Easily create call to action for your WordPress site
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Health
B 76/100
Few reviews
Active installs
100+
≈180 estimated
Momentum
+33%
low volume, under 1,000 downloads a month
Biggest opportunity: “cta”, “cta button” and “shortcode” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
76 health vs 58 average across 25,769 Uncategorized plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 100 of 11.2K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,778 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 223 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11; the current branch is 7.1
4.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-1.1
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| calls to action your tag | #9 | #22 | down 1 |
| call to action your tag | #9 | #20 | down 3 |
| action | #18 | #22 | down 4 |
| call | #22 | #23 | 0 |
| call to action buttons | #12 | #24 | down 1 |
| call us | #14 | #24 | 0 |
| call to action button | #15 | #24 | 0 |
| cta your tag | Not in the top 24 | ||
| cta button your tag | Not in the top 24 | ||
| shortcode your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 7 listed. 1 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “cta”, “cta button” and “shortcode” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 243 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
7mo ago
latest release · v2.0 · 24 Mar 2026
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 42% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago and the previous band took 23 months to cross, so the real count is still just under 200.
Install history since 29 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Chris Yee10.0y ago
Very easy to use and customize, works as intended! Wish there were hooks to set the default theme to “No style” and the ability to add/remove themes from the dropdown selection.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily create call to action for your WordPress site"
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 383 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("Calls to Action", "cta button", "shortcode" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-25 200+ → 100+ down after 683 days in tier
- 2024-08-11 300+ → 200+ down after 539 days in tier
- 2023-02-19 400+ → 300+ down after 37 days in tier
- 2023-01-13 300+ → 400+ up after 20 days in tier
- 2022-12-24 400+ → 300+ down after 326 days in tier
- 2022-02-01 500+ → 400+ down after 168 days in tier
- 2021-08-17 300+ → 500+ up after 959 days in tier
- 2019-01-01 400+ → 300+ down after 275 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mobile Contact Bar 9K+ installs · 4.4★ · 2 shared tags A -
WP CTA – Call Now Button, Sticky Button & Call to Action Builder 2K+ installs · 4.1★ · 2 shared tags B -
Call to Action Block by WPPOOL 1K+ installs · 3.7★ · 2 shared tags C -
CTA Button Styler 400+ installs · 4.1★ · 2 shared tags B -
Advanced Call To Action Block 300+ installs · 4.1★ · 2 shared tags B -
Boxzilla – WordPress Popup Builder 20K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WEN Call To Action into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wen-call-to-action" width="480" height="300" style="border:0" loading="lazy" title="WEN Call To Action — Plugin Pulse"></iframe> WEN Call To Action: 100+ active installs, 4.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/wen-call-to-action
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