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Boxzilla – WordPress Popup Builder

by Danny van Kooten · Page Builders

Also makes 8 other plugins · 1.1M+ installs across the portfolio →

Create WordPress popup and slide-in boxes for forms, offers, notices, and calls to action

How scoring works →
91 Health · A
Maintenance 100/100
Rating quality 95/100
Support 70/100

91 health vs 69 average across 1,268 Page Builders plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

98 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 92/100
Listing tuning 100/100

Daily downloads

Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive

-46% vs prior 30d
0Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

3.7K

now · peak 31.2K

3.8K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Boxzilla · #1135 you Popup Box · #770 WP Popups · #967 Smart Popup by Supsy · #2151

Rating trend

Star average over time · dips mark rough releases

4.8Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

190per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

7

releases in the last 12 months

2mo ago

latest release · v3.4.11

71

tagged releases on record

Recent releases

3.4.11 · 2mo ago3.4.10 · 2mo ago3.4.9 · 2mo ago3.4.8 · 3mo ago3.4.7 · 6mo ago3.4.6 · 7mo ago3.4.5 · 9mo ago3.4.4 · 1.1y ago3.4.3 · 1.2y ago3.4.2 · 1.3y ago3.4.1 · 1.4y ago3.4.0 · 1.6y ago3.3.3 · 1.9y ago3.3.2 · 1.9y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 75% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v3.4 75%
v3.2 20%
Older / other versions 5.1%

Estimated active installs

The public count shows “20K+”. Our estimate pins where the real number sits.

tracked estimate
20K–30K ≈29K

Refined from the date this plugin crossed into its current band.

Install history · since 2016-12-24 · 1,472 observations

20KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.

Details

Version
3.4.11
Last updated
8d ago
Added
2016-05-11 · 10 yrs old
Requires WP
4.6
Tested up to
7.1
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. Nonos
    3mo ago

    Simpel, complete and updated regularly.

    Read on wp.org ↗
  2. Wael Rashed
    6mo ago

    Perfect Plugin and easy to setup and have where and when appear.thank you

    Read on wp.org ↗
  3. chimica
    8mo ago

    Funziona egregiamente, fa tutto quello che promette e lo fa benissimo. Grazie!

    Read on wp.org ↗
  4. PieterCM
    10mo ago

    Free. Simple. Decent. Does the job.

    Read on wp.org ↗
  5. iamjwal
    11mo ago

    Boxzilla is a great plugin…easy to implement and ideal for a variety of applications. The free version gets the job done, but there are also premium options for folks who want more advanced functionality.

    Read on wp.org ↗
  6. Richard Munter
    1.4y ago

    Have been using this for a long time. Works very well with lots of options. Recommended.

    Read on wp.org ↗
  7. Jasper
    1.6y ago

    I love the simplicity and HTML output of this plugin. It allows for proper custom css theming.

    Read on wp.org ↗
  8. danielepais
    1.8y ago

    Works as a charm, you’ll have a pop-up set in a minute. Fantastic plugin.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 3.4.11 Release date: Jun 22, 2026 Prevent a JavaScript error when Boxzilla loads before the page body is available. Support opening boxes from links with deeply nested content. Add instructions for securely reporting plugin vul 3.4.11
  2. Version 3.4.10 Release date: Jun 01, 2026 Add Shake animation option for boxes. Bundle add-on images instead of fetching extension metadata remotely. Prevent notices on new installations when plugin settings do not exist yet. 3.4.10
  3. Version 3.4.9 Release date: May 20, 2026 Fix URL matching when expected URL is just a single slash. Fix script contents showing up as text in box content. 3.4.9
  4. Version 3.4.8 Release date: Apr 21, 2026 Ensure nav links has href attribute before filtering. Normalize request URL’s for URL matching. Ensures consistent trailing slash and strips tracking query parameters. Set cookie with expiratio 3.4.8
  5. Version 3.4.7 Release date: Mar 9, 2026 Add uninstall script to clean up all database entries from the plugin Fix missing closing element in box rule settings Fix duplicate class attribute on wrapper element on settings page Fix dupli 3.4.7

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 9 languages, 2 at 90% or more

Dutch 95%
Dutch (Formal) 95%
Italian 85%
Swedish 78%
French (France) 64%
Spanish (Mexico) 35%
Spanish (Spain) 29%
Russian 8%
Greek 5%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2024-12-08 30K+ → 20K+ down after 1 days in tier
  2. 2024-12-07 20K+ → 30K+ up after 4 days in tier
  3. 2024-12-03 30K+ → 20K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Boxzilla – WordPress Popup Builder: 20K+ active installs, 4.8★ (132 reviews). Plugin Pulse (WP Mayor), as of 2026-08-28. https://plugins.wpmayor.com/plugin/boxzilla