Boxzilla – WordPress Popup Builder
by Danny van Kooten · Page Builders
Also makes 8 other plugins · 1.1M+ installs across the portfolio →
Create WordPress popup and slide-in boxes for forms, offers, notices, and calls to action
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
20K+
≈25K estimated
Momentum
+38%
downloads vs prior 30d
Biggest opportunity: Swap “modal” and “popups” for “calls to action” and “boxes”. “modal” isn't earning its slot: you're not in the first 24 results for its own search. “calls to action” sits at #15 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: you're not in the first 24 results for its own search. “boxes” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 72 average across 1,891 Page Builders plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 20K of 900.5K lifetime downloads are still running, in line with its category: the median Page Builders plugin keeps 2.4%, across 1,266 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 73 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 133 reviews, smoothed to 4.61★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.5
Velocity
places per keyword, 27d
15%
Breadth
of keywords climbing, 27d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wordpress popup | #8 | #6 | up 1 |
| slide in your tag | #10 | #7 | down 1 |
| call to action your tag | #14 | #11 | down 3 |
| popup builder your tag | #14 | #15 | up 3 |
| calls to action | #15 | #12 | 0 |
| exit intent popup | #16 | #13 | down 3 |
| boxes | #24 | #20 | down 2 |
| call popups | #12 | #10 | — |
| exit intent | #24 | #16 | down 2 |
| modal your tag | Not in the top 24 | ||
| popups your tag | Not in the top 24 | ||
56 searches this plugin appeared in over the last 90 days, 9 listed. 47 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “modal” and “popups” for “calls to action” and “boxes”. “modal” isn't earning its slot: you're not in the first 24 results for its own search. “calls to action” sits at #15 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: you're not in the first 24 results for its own search. “boxes” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “call to action”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “popup builder”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 31.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
4mo ago
latest release · v3.4.11 · 22 Jun 2026
71
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 75% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 3 Dec 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ Nonos5mo ago
Simpel, complete and updated regularly.
Read on wp.org ↗ - ★★★★★ Wael Rashed8mo ago
Perfect Plugin and easy to setup and have where and when appear.thank you
Read on wp.org ↗ - ★★★★★ chimica10mo ago
Funziona egregiamente, fa tutto quello che promette e lo fa benissimo. Grazie!
Read on wp.org ↗ - ★★★★★ PieterCM1.0y ago
Free. Simple. Decent. Does the job.
Read on wp.org ↗ - ★★★★★ iamjwal1.1y ago
Boxzilla is a great plugin…easy to implement and ideal for a variety of applications. The free version gets the job done, but there are also premium options for folks who want more advanced functionality.
Read on wp.org ↗ - ★★★★★ Richard Munter1.6y ago
Have been using this for a long time. Works very well with lots of options. Recommended.
Read on wp.org ↗ - ★★★★★ Jasper1.8y ago
I love the simplicity and HTML output of this plugin. It allows for proper custom css theming.
Read on wp.org ↗ - ★★★★★ danielepais2.0y ago
Works as a charm, you’ll have a pop-up set in a minute. Fantastic plugin.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.4.11 Release date: Jun 22, 2026 Prevent a JavaScript error when Boxzilla loads before the page body is available. Support opening boxes from links with deeply nested content. Add instructions for securely reporting plugin vul 3.4.11
- — Version 3.4.10 Release date: Jun 01, 2026 Add Shake animation option for boxes. Bundle add-on images instead of fetching extension metadata remotely. Prevent notices on new installations when plugin settings do not exist yet. 3.4.10
- — Version 3.4.9 Release date: May 20, 2026 Fix URL matching when expected URL is just a single slash. Fix script contents showing up as text in box content. 3.4.9
- — Version 3.4.8 Release date: Apr 21, 2026 Ensure nav links has href attribute before filtering. Normalize request URL’s for URL matching. Ensures consistent trailing slash and strips tracking query parameters. Set cookie with expiratio 3.4.8
- — Version 3.4.7 Release date: Mar 9, 2026 Add uninstall script to clean up all database entries from the plugin Fix missing closing element in box rule settings Fix duplicate class attribute on wrapper element on settings page Fix dupli 3.4.7
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 9 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create WordPress popup and slide-in boxes for forms, offers, notices, and calls to action"
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Mailchimp.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 2,111 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "call to action" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-12-08 30K+ → 20K+ down after 1 days in tier
- 2024-12-07 20K+ → 30K+ up after 4 days in tier
- 2024-12-03 30K+ → 20K+ down after 1666 days in tier
- 2020-05-12 20K+ → 30K+ up after 588 days in tier
- 2018-10-02 10K+ → 20K+ up after 473 days in tier
- 2017-06-16 9K+ → 10K+ up after 29 days in tier
- 2017-05-18 8K+ → 9K+ up after 43 days in tier
- 2017-04-05 7K+ → 8K+ up after 14 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
ConvertForce: Popup, Notification Bar & Slide-in Builder 100+ installs · 4.1★ · 3 shared tags A -
Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ installs · 4.5★ · 2 shared tags A -
WP Popups – WordPress Popup builder 30K+ installs · 4.8★ · 2 shared tags A -
Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ installs · 4.7★ · 2 shared tags A -
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 2 shared tags B -
WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Boxzilla – WordPress Popup Builder into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/boxzilla" width="480" height="300" style="border:0" loading="lazy" title="Boxzilla – WordPress Popup Builder — Plugin Pulse"></iframe> Boxzilla – WordPress Popup Builder: 20K+ active installs, 4.8★ (133 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/boxzilla
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