Whippet
by noughtdigital · Performance
All-in-one WordPress performance: remove bloat, cache pages, control scripts, optimise images, and connect optional Cloud premium services.
83 health vs 67 average across 1,076 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
52
now · peak 98
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
2mo ago
latest release · v1.1.1
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2022-10-04 · 1,384 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$129 a year, typical for Performance plugins rather than this plugin's own pricing.
- Acquisition multiple. 1.5x–2.5x annual revenue, the going range for small WordPress-plugin businesses, compressed because the install trend is declining.
- Install base. 10–20 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 10–20
- Category
- Performance
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- declining (30d downloads down vs prior 30d)
- Reviews
- 1
- Last updated
- 50 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ craigrg15098.5y ago
This plugin helps massively with page speed.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ installs · 4.6★ · 3 shared tags A -
10Web Booster – Website speed optimization, Cache & Page Speed optimizer 70K+ installs · 4.6★ · 3 shared tags B -
WP Compress – Instant Performance & Speed Optimization 10K+ installs · 4.4★ · 3 shared tags A -
ezCache 10K+ installs · 4.1★ · 3 shared tags A -
Cachify 9K+ installs · 4.5★ · 3 shared tags B -
Hyper Cache 8K+ installs · 4.4★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Whippet into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/whippet" width="480" height="300" style="border:0" loading="lazy" title="Whippet — Plugin Pulse"></iframe> Whippet: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/whippet