White Label Builder
by polyxgo · Admin & Utilities
Also makes 4 other plugins · 150+ installs across the portfolio →
Simple & lightweight plugin to customize WordPress to fit your brand. Easily White Label and customize client websites.
60 health vs 54 average across 3,793 Admin & Utilities plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Update recency
To rank higher: Last updated 469 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2025-03-13 · 537 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
29
now · peak 110
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.3y ago
latest release · v1.1.0
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2025-03-12 · 495 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 30+ → 20+ down after 81 days in tier
- 2026-05-18 20+ → 30+ up after 8 days in tier
- 2026-05-10 30+ → 20+ down after 309 days in tier
- 2025-07-05 20+ → 30+ up after 3 days in tier
- 2025-07-02 30+ → 20+ down after 5 days in tier
- 2025-06-27 20+ → 30+ up after 1 days in tier
- 2025-06-26 30+ → 20+ down after 6 days in tier
- 2025-06-20 20+ → 30+ up after 25 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
AGCA – Custom Dashboard & Login Page 20K+ installs · 4.4★ · 3 shared tags C -
White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ installs · 4.6★ · 3 shared tags A -
WP Custom Admin Dashboard 40+ installs · 4.0★ · 2 shared tags D -
Panelra – Custom Admin Dashboard Builder — installs · 3.6★ · 2 shared tags B -
LoginPress | wp-login Custom Login Page Customizer 200K+ installs · 4.8★ · 1 shared tag A -
Custom Login Page Customizer 90K+ installs · 4.8★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for White Label Builder into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/white-label-builder" width="480" height="300" style="border:0" loading="lazy" title="White Label Builder — Plugin Pulse"></iframe> White Label Builder: 20+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/white-label-builder