White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 71% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ rivmanbx

   3mo ago

   Simple to use inferface and useful plugin. Thank you.

   Read on wp.org ↗
2. ★★★★★ alamea

   5mo ago

   WhiteLabel is fast, offers many useful features, and a support request (a minor bug with Breakdance) was resolved within two days. It couldn’t be better. Thank you so much for this excellent support. This plugin lets you create fantastic client dashboards and, of course, admin dashboards as well. The WordPress backend looks brand new (with a little work) and is now much more enjoyable to work with. Plus, it offers many other features such as stylish login pages, custom colors, menu expansion, and more.

   Read on wp.org ↗
3. ★★★★★ krishkusuma

   10mo ago

   I do like this plugin; however, I am experiencing issues with certain Elementor-related editing features, such as hiding upgrade nags, which include options like “Access all Pro widgets” and “Get more with Elementor Pro.” Upgrade Now is still visible.I have hidden some Elementor editor navigation, such as the Checklist, What’s New, Finder, Help, Preview Changes, Add-ons, and Connect Account, but they still remain visible.In the menu sidebar, I have hidden the post section and its child menus; however, they remain visible to users with the editor role. I plan to upgrade to the premium version, so I would appreciate any advice you can provide. Regards,

   Read on wp.org ↗
4. ★★★★★ Dymytrii Ishchuk

   1.3y ago

   Great white labelling solution. Works like a charm.

   Read on wp.org ↗
5. ★★★★★ James Revillini

   1.6y ago

   easy & beautiful out-of-box nice login UI customization options via CSS all the login customizations you could want (colors, hiding certain links etc) not a hog that tries to be too many things have been using this for years without an issue allows hiding the WP icon in admin menu it’s just good

   Read on wp.org ↗
6. ★★★★★ loafintree

   2.1y ago

   We use this plugin on many, many websites and have been very happy with it. Also, Brian is very responsive in supporting the product. We would recommend it.

   Read on wp.org ↗
7. ★★★★★ goldtecgimmer65

   2.2y ago

   Fantastic plugin, easy setup with the ability to customise your client dashboard, and the ability to ensure critical plugins are hidden from client ‘accidental meddling!’ Great plugin support from the developer too. This plugin is far better thought out than some far more expensive plugins from bigger developers. Great job, thank you.

   Read on wp.org ↗
8. ★★★★★ Gabriel Nistor

   2.5y ago

   This is what every web designer should use for clients. Is fast, easy to use with a clear logic behind. Great job!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.16.8 New “Angie” feature under “Elementor Editor Navigation” settings. Bug fixes for Elementor settings. 2.16.8
2. — Version 2.16.7 WordPress 7.0 compatibility updates. New “Form Fields” option for Login Color Scheme. New “Active” status column for Plugins and Themes lists. Bug fixes for Elementor settings. Interface changes. 2.16.7
3. — Version 2.16.6 Bug fix for Breakdance page builder. Bug fix for Howdy Text replacement. 2.16.6
4. — Version 2.16.5 Bug fixes for Elementor settings. 2.16.5
5. — Version 2.16.4 Bug fixes for Elementor settings. 2.16.4
6. — Version 2.16.3 Bug fixes for Elementor settings. 2.16.3

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 White Label <= 2.9.0 - Cross-Site Request Forgery via white_label_reset_wl_admins ↗
   2023-12-28 CVE-2023-52128 Cross-Site Request Forgery (CSRF) Affects <= 2.9.0 Patched in 2.9.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 3 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• AGCA – Custom Dashboard & Login Page 20K+ installs · 4.4★ · 4 shared tags C
• Loginfy – Custom Login Page Customizer 2K+ installs · 4.1★ · 3 shared tags B
• White Label Builder 20+ installs · 3.6★ · 3 shared tags C
• AxisWebArt – Agency Login Suite 10+ installs · 3.6★ · 3 shared tags B
• Simple Login Styler – Custom Branding for Your WordPress Login — installs · 3.6★ · 3 shared tags B
• Custom Login Page Customizer 90K+ installs · 4.8★ · 2 shared tags B

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White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard: 10K+ active installs, 5.0★ (21 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/white-label