White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard
by Link Software LLC · Admin & Utilities
Also makes 3 other plugins · 23.1K+ installs across the portfolio →
Our White Label WordPress plugin lets you make a custom admin experience. Create a custom login page, a custom dashboard, and much more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
10K+
≈19K estimated
Momentum
-5%
downloads vs prior 30d
Biggest opportunity: Swap “login page”, “custom login” and “custom admin” for “admin color scheme”, “nag” and “scheme”. “login page” isn't earning its slot: it only gets you to #20. “admin color scheme” sits at #6 untagged, close enough for a declared tag to move it up. “custom login” isn't earning its slot: it only gets you to #14. “nag” sits at #7 untagged, close enough for a declared tag to move it up. “custom admin” isn't earning its slot: it only gets you to #12. “scheme” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 56 average across 5,896 Admin & Utilities plugins
Install conversion
How it's measured →3.2%
of downloads still active
At least 10K of 316.1K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,186 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 72 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 21 reviews, smoothed to 4.37★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| white label wordpress | #1 | #1 | 0 |
| white | #2 | #3 | 0 |
| white label your tag | #2 | #2 | 0 |
| label | #2 | #2 | up 1 |
| wordpress white label | #2 | #3 | 0 |
| new label | #2 | #2 | up 1 |
| white label login | #2 | #3 | 0 |
| admin custom login | #7 | #11 | up 1 |
| custom dashboard your tag | #8 | #11 | down 1 |
| custom login page | #10 | #15 | up 1 |
| admin color scheme | #6 | #6 | 0 |
| custom admin your tag | #12 | #15 | 0 |
| scheme | #7 | #10 | up 4 |
| nag | #7 | #8 | down 1 |
| admin branding | #8 | #10 | up 1 |
| custom login your tag | #14 | #19 | down 1 |
| nags | #9 | #9 | down 1 |
| color schemes | #10 | #13 | 0 |
| color scheme | #11 | #15 | up 2 |
| login page your tag | #20 | #22 | down 2 |
149 searches this plugin appeared in over the last 90 days, 20 listed. 107 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “login page”, “custom login” and “custom admin” for “admin color scheme”, “nag” and “scheme”. “login page” isn't earning its slot: it only gets you to #20. “admin color scheme” sits at #6 untagged, close enough for a declared tag to move it up. “custom login” isn't earning its slot: it only gets you to #14. “nag” sits at #7 untagged, close enough for a declared tag to move it up. “custom admin” isn't earning its slot: it only gets you to #12. “scheme” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “custom admin”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “custom login”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 14K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
2mo ago
latest release · v2.16.9 · 20 Aug 2026
46
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 71% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 4.1 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 16 Jul 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ rivmanbx5mo ago
Simple to use inferface and useful plugin. Thank you.
Read on wp.org ↗ - ★★★★★ alamea7mo ago
WhiteLabel is fast, offers many useful features, and a support request (a minor bug with Breakdance) was resolved within two days. It couldn’t be better. Thank you so much for this excellent support. This plugin lets you create fantastic client dashboards and, of course, admin dashboards as well. The WordPress backend looks brand new (with a little work) and is now much more enjoyable to work with. Plus, it offers many other features such as stylish login pages, custom colors, menu expansion, and more.
Read on wp.org ↗ - ★★★★★ krishkusuma12mo ago
I do like this plugin; however, I am experiencing issues with certain Elementor-related editing features, such as hiding upgrade nags, which include options like “Access all Pro widgets” and “Get more with Elementor Pro.” Upgrade Now is still visible.I have hidden some Elementor editor navigation, such as the Checklist, What’s New, Finder, Help, Preview Changes, Add-ons, and Connect Account, but they still remain visible.In the menu sidebar, I have hidden the post section and its child menus; however, they remain visible to users with the editor role. I plan to upgrade to the premium version, so I would appreciate any advice you can provide. Regards,
Read on wp.org ↗ - ★★★★★ Dymytrii Ishchuk1.4y ago
Great white labelling solution. Works like a charm.
Read on wp.org ↗ - ★★★★★ James Revillini1.8y ago
easy & beautiful out-of-box nice login UI customization options via CSS all the login customizations you could want (colors, hiding certain links etc) not a hog that tries to be too many things have been using this for years without an issue allows hiding the WP icon in admin menu it’s just good
Read on wp.org ↗ - ★★★★★ loafintree2.3y ago
We use this plugin on many, many websites and have been very happy with it. Also, Brian is very responsive in supporting the product. We would recommend it.
Read on wp.org ↗ - ★★★★★ goldtecgimmer652.3y ago
Fantastic plugin, easy setup with the ability to customise your client dashboard, and the ability to ensure critical plugins are hidden from client ‘accidental meddling!’ Great plugin support from the developer too. This plugin is far better thought out than some far more expensive plugins from bigger developers. Great job, thank you.
Read on wp.org ↗ - ★★★★★ Gabriel Nistor2.7y ago
This is what every web designer should use for clients. Is fast, easy to use with a clear logic behind. Great job!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.16.8 New “Angie” feature under “Elementor Editor Navigation” settings. Bug fixes for Elementor settings. 2.16.8
- — Version 2.16.7 WordPress 7.0 compatibility updates. New “Form Fields” option for Login Color Scheme. New “Active” status column for Plugins and Themes lists. Bug fixes for Elementor settings. Interface changes. 2.16.7
- — Version 2.16.6 Bug fix for Breakdance page builder. Bug fix for Howdy Text replacement. 2.16.6
- — Version 2.16.5 Bug fixes for Elementor settings. 2.16.5
- — Version 2.16.4 Bug fixes for Elementor settings. 2.16.4
- — Version 2.16.3 Bug fixes for Elementor settings. 2.16.3
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.16.9). Sites still on an older version should update.
- Patched Medium · 4.3 White Label <= 2.9.0 - Cross-Site Request Forgery via white_label_reset_wl_admins ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Our White Label WordPress plugin lets you make a custom admin experience. Create a custom login page, a cus..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("ideal for", "perfect for", "made for").
- ✓ Names what it works with Mentions Elementor, Gravity Forms, Yoast, Multisite.
- ✓ Headings and lists 8 headings and 3 lists.
- ✓ Enough to quote 7,089 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-10-03 9K+ → 10K+ up after 179 days in tier
- 2022-04-07 8K+ → 9K+ up after 173 days in tier
- 2021-10-16 7K+ → 8K+ up after 179 days in tier
- 2021-04-20 6K+ → 7K+ up after 87 days in tier
- 2021-01-23 5K+ → 6K+ up after 92 days in tier
- 2020-10-23 4K+ → 5K+ up after 70 days in tier
- 2020-08-14 3K+ → 4K+ up after 93 days in tier
- 2020-05-13 2K+ → 3K+ up after 153 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
AGCA – Custom Dashboard & Login Page 20K+ installs · 4.4★ · 4 shared tags C -
Loginfy – Custom Login Page Customizer 2K+ installs · 4.1★ · 3 shared tags B -
WP White Label 100+ installs · 4.2★ · 3 shared tags D -
kontur Admin Style 40+ installs · 3.6★ · 3 shared tags -
White Label Builder 10+ installs · 3.6★ · 3 shared tags -
AxisWebArt – Agency Login Suite 10+ installs · 3.6★ · 3 shared tags
Embed this report card
Drop a live Pulse card for White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/white-label" width="480" height="300" style="border:0" loading="lazy" title="White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard — Plugin Pulse"></iframe> White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard: 10K+ active installs, 5.0★ (21 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/white-label
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