Wonderful SMTP Mailer and Log
by wonderfulplugins · Email & Marketing
Also makes 12 other plugins · 280+ installs across the portfolio →
Simple, bloatware-free SMTP email plugin: sends by SMTP, logs the result, resends failures. Minimal and secure on purpose, and it will stay minimal.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
30+
≈30 estimated
Momentum
n/a
needs 60 days of downloads, 55 so far
Biggest opportunity: “email”, “log” and “mail” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
83 health vs 66 average across 2,135 Email & Marketing plugins
Install conversion
How it's measured →5.0%
of downloads still active
At least 30 of 599 lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,298 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 28 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.3
Velocity
places per keyword, 26d
12%
Breadth
of keywords climbing, 26d
-1.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| smtp mailer | #15 | #22 | down 1 |
| mailer | #19 | #24 | down 2 |
| smtp log | #22 | #23 | 0 |
| email your tag | Not in the top 24 | ||
| log your tag | Not in the top 24 | ||
| mail your tag | Not in the top 24 | ||
| smtp your tag | Not in the top 24 | ||
| webhook your tag | Not in the top 24 | ||
18 searches this plugin appeared in over the last 90 days, 3 listed. 15 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “log” and “mail” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 10 Sep 2026 · 55 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 437 · peaks are release surges
Directory rank
Ranked about #23,100 to #25,000, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band 14 days ago and a band this size takes about a year or more to cross, so the real count is still just over 30.
Install history since 15 Sep 2026
Languages
via translate.wordpress.orgTranslated into 2 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Simple, bloatware-free SMTP email plugin: sends by SMTP, logs the result, resends failures. Minimal and sec..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you need", "who needs").
- ✓ Names what it works with Mentions WooCommerce, Zapier, Slack.
- ! Headings and lists 1 heading and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 8,598 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-21 20+ → 30+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Check & Log Email – Easy Email Testing & Mail logging 90K+ installs · 4.8★ · 3 shared tags A -
SMTP Mailer 70K+ installs · 4.5★ · 3 shared tags A -
Gmail SMTP 10K+ installs · 4.1★ · 3 shared tags A -
Simple SMTP 2K+ installs · 4.4★ · 3 shared tags C -
SMTP by BestWebSoft 1K+ installs · 4.2★ · 3 shared tags C - S SMTP 600+ installs · 3.5★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Wonderful SMTP Mailer and Log into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wonderful-smtp-mailer-and-log" width="480" height="300" style="border:0" loading="lazy" title="Wonderful SMTP Mailer and Log — Plugin Pulse"></iframe> Wonderful SMTP Mailer and Log: 30+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/wonderful-smtp-mailer-and-log
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