PostNL for WooCommerce
by PostNL · eCommerce
The official PostNL plugin allows you to automate your e-commerce order process. Covering shipping services from PostNL Netherlands and Belgium.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 73/100
no flags
Active installs
4K+
≈4.1K estimated
Momentum
-50%
downloads vs prior 30d
Biggest opportunity: Add “belgium”, “netherlands” and “parcel” to your wp.org tags. You rank #11, #14 and #20 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
73 health vs 71 average across 9,787 eCommerce plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 4K of 168.7K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,164 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 14 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 48 days ago
Tested up to WordPress 7.1.4, the current branch or newer
2.5★ over 41 reviews, smoothed to 3.38★
4 of 5 tags set · short description in place
0 of 2 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| postnl your tag | #1 | #3 | 0 |
| belgium | #11 | #18 | 0 |
| netherlands | #14 | #20 | 0 |
| parcel | #20 | #19 | down 2 |
| labels your tag | Not in the top 24 | ||
| shipping your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
24 searches this plugin appeared in over the last 90 days, 4 listed. 20 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “belgium”, “netherlands” and “parcel” to your wp.org tags. You rank #11, #14 and #20 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
Daily downloads
Since 27 Oct 2022 · 1,468 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
14
releases in the last 12 months
2mo ago
latest release · v5.9.12 · 15 Sep 2026
71
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 78% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 19 days ago and a band this size takes about a year or more to cross, so the real count is still just over 4K.
At the current install trend, crossing 5K+ in roughly 240 days.
Install history since 11 Apr 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ marketingwatter1.0y ago
Doet grotendeels wat je verwacht. Automatisch verzendkosten ophalen op basis van gewicht en land van verzending zou mooi zijn.
Read on wp.org ↗ - ★★★★★ geppie11.1y ago
De PostNL app werkt goed en is eenvoudig in het gebruik.
Read on wp.org ↗ - ★★★★★ SietseB1.1y ago
It is not clear where to find the Customer Code Returns in PostNL bussiness. Please make this clear for the user.
Read on wp.org ↗ - ★★★★★ Maarten Visser1.1y ago
De ontwikkelaars hebben geprobeerd iedere denkbare optie in te bouwen. het gevolg is een onbeheer baar monster, dat bijna niet in te regelen valt
Read on wp.org ↗ - ★★★★★ royalfth1.1y ago
Happy mee, laat kwaliteit zien in mijn webshop en het is ook goed te tweaken. De nieuwe login voor invullen gegevens werkt ook goed. Implementatie zaten wat haken en ogen aan, maar dit al besproken met PostNL.
Read on wp.org ↗ - ★★★★★ marcelabovio1.1y ago
Direct printen van labels vanuit WooCommerce is helemaal top; ook zelf aan te kunnen geven wat voor type pakket het is vind ik heel prettig. Wat bij mij betreft beter kan: Het kunnen aanpassen van producten beschrijvingen in de douaneformulieren voor pakketen richting buitenland. Betere omschrijvingen voor foutmeldingen! Regelmatig kan ik een label niet printen en krijg alleen een error met een tekst zoals “Field value must be between 0 and 9”, waar ik niets mee kan
Read on wp.org ↗ - ★★★★★ jeanlortye1.1y ago
Plug-in doet wat je ervan mag verwachten
Read on wp.org ↗ - ★★★★★ richardp6661.1y ago
Beter vergeleken met hoe het eerder was
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-09-15 Version 5.9.12 Add: New API Key field for the upcoming PostNL API migration. Enter the key from the PostNL Business Portal Self Service module; the plugin checks it with PostNL when you save, shows whether it is valid, and a banner rem 5.9.12
- 2026-08-31 Version 5.9.11 Tweak: WordPress 7.1 and WooCommerce 11.1 compatibility. 5.9.11
- 2026-07-23 Version 5.9.10 Fix: Letterboxparcel 48-hour orders reverted to Standard Shipment when the label was generated with the bulk action on the classic orders list. 5.9.10
- 2026-07-20 Version 5.9.9 Fix: Order edit page showed “Standard Shipment” as the delivery type for Letterboxparcel orders instead of the selected 24-hour or 48-hour variant. 5.9.9
- 2026-07-07 Version 5.9.8 Add: Letterboxparcel 48 hours as a selectable option in the domestic default shipping option, the bulk Change Shipping Options action, and the Label & Tracking menu. 5.9.8
- 2026-06-30 Version 5.9.7 Remove: Removed the Shipment & Return return option, as PostNL is discontinuing it on 1 July 2026. 5.9.7
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The official PostNL plugin allows you to automate your e-commerce order process. Covering shipping services..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,106 characters of description.
- ✓ Tags match the text All 4 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-14 3K+ → 4K+ up after 3 days in tier
- 2026-10-11 4K+ → 3K+ down after 7 days in tier
- 2026-10-04 3K+ → 4K+ up after 1068 days in tier
- 2023-11-01 2K+ → 3K+ up after 1 days in tier
- 2023-10-31 3K+ → 2K+ down after 3 days in tier
- 2023-10-28 2K+ → 3K+ up after 15 days in tier
- 2023-10-13 3K+ → 2K+ down after 1 days in tier
- 2023-10-12 2K+ → 3K+ up after 9 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce Shipping 70K+ installs · 2.8★ · 3 shared tags C -
Printful Integration for WooCommerce 50K+ installs · 2.7★ · 2 shared tags C -
ShipStation for WooCommerce 40K+ installs · 3.6★ · 2 shared tags B -
Claudio Sanches – Correios for WooCommerce 20K+ installs · 4.9★ · 2 shared tags C -
Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ installs · 4.8★ · 2 shared tags A -
Shiptastic for WooCommerce 10K+ installs · 4.2★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for PostNL for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woo-postnl" width="480" height="300" style="border:0" loading="lazy" title="PostNL for WooCommerce — Plugin Pulse"></iframe> PostNL for WooCommerce: 4K+ active installs, 2.5★ (41 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/woo-postnl
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