WooCommerce Shipping
by WooCommerce · eCommerce
Also makes 27 other plugins · 4.4M+ installs across the portfolio →
A free shipping plugin for US merchants to print discounted shipping labels and compare live label rates directly from your WooCommerce dashboard.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 68/100
no flags
Active installs
70K+
≈75K estimated
Momentum
-7%
downloads vs prior 30d
Biggest opportunity: Swap “labels”, “woocommerce” and “dhl” for “shipping address”, “shipping classes” and “shipping label”. “labels” isn't earning its slot: it only gets you to #24. “shipping address” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: it only gets you to #19. “shipping classes” sits at #4 untagged, close enough for a declared tag to move it up. “dhl” isn't earning its slot: it only gets you to #13. “shipping label” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
68 health vs 71 average across 9,768 eCommerce plugins
Install conversion
How it's measured →3.0%
of downloads still active
At least 70K of 2.4M lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,150 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 40 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 2 days ago
Tested up to WordPress 7.1.4, the current branch or newer
2.0★ over 18 reviews, smoothed to 3.54★ and held back under 25 reviews
5 of 5 tags set · short description in place
4 of 10 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
21
Momentum
Losing ground
-3.5
Velocity
places per keyword, 28d
3%
Breadth
of keywords climbing, 28d
-2.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| carbon offset | #1 | #6 | 0 |
| woocommerce shipping validation | #1 | #11 | 0 |
| shipping labels | #3 | #21 | down 1 |
| woocommerce shipping | #4 | #23 | down 1 |
| shipping plugin | #4 | #20 | down 1 |
| shipping date | #3 | #21 | down 1 |
| shipping label | #4 | #20 | down 2 |
| usps your tag | #7 | #21 | down 2 |
| shipping your tag | #7 | #23 | down 5 |
| shipping classes | #4 | #19 | 0 |
| shipping address | #4 | #20 | down 1 |
| woocommerce reporting | #5 | #22 | down 4 |
| custom shipping | #5 | #20 | down 3 |
| woocommerce quote | #5 | #23 | down 3 |
| woocommerce order history | #5 | #24 | down 2 |
| usps woocommerce | #5 | #21 | down 3 |
| woocommerce shipping packages | #3 | #20 | down 1 |
| dhl shipping | #3 | #16 | 0 |
| usps shipping | #6 | #18 | down 1 |
| international shipping | #6 | #23 | down 1 |
537 searches this plugin appeared in over the last 90 days, 20 listed. 374 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “labels”, “woocommerce” and “dhl” for “shipping address”, “shipping classes” and “shipping label”. “labels” isn't earning its slot: it only gets you to #24. “shipping address” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: it only gets you to #19. “shipping classes” sits at #4 untagged, close enough for a declared tag to move it up. “dhl” isn't earning its slot: it only gets you to #13. “shipping label” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “dhl”. Down 5 places since 2026-09-19, now #13. Check what shipped around then, and what moved above you.
- Slipping on “labels”. Down 14 places since 2026-09-19, now #24. Check what shipped around then, and what moved above you.
- Slipping on “shipping”. Down 5 places since 2026-09-17, now #7. Check what shipped around then, and what moved above you.
Daily downloads
Since 31 Jul 2024 · 824 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 204.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
40
releases in the last 12 months
2d ago
latest release · v2.5.0 · 30 Oct 2026
89
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 53% of the way through.
Install history since 30 Jul 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ usty005mo ago
When this functionality was added to Woo Commerce, it was a game changer for me. The convenience was great and the cost was identical to other shipping services outside of Woo. Recently, the rates have changed and it’s no longer a value to use it. It’s convenient, but when you’re spending an additional $10 a day to use it, the decision to move away from it is easy to make. I hope things change, but until such time I will not be using their shipping module.
Read on wp.org ↗ - ★★★★★ Zambu6mo ago
Pricing for USPS is no longer the best pricing available. Previously this plugin offered pricing that was the same as the other “commercial discount rates” offered by Shippo, PirateShipping, etc. Recently this has changed. The rates for USPS from this plugin are now about 7% higher than the others. I contacted their support about this was their answer: “Platforms like Pirateship and Shippo may offer lower figures on some shipments because they automatically compare weight-based and cubic pricing for each package and apply whichever is cheaper, and because they aggregate volume across all their merchants to access deeper rate tiers.”“This is not a price increase or a bug on our end. The gap reflects a structural difference in how each platform accesses USPS rates.” This is false information. The pricing has always been exactly the same as the others. They have definitely made an adjustment, i.e. added on more profit margin for the plugin. I should also note that this has nothing to do with cubic pricing as they falsely claim.. The other sites are not using cubic pricing when I compare rates. Guess it’s time to move on from this one.
Read on wp.org ↗ - ★★★★★ Khaled Alkhamesi1.1y ago
Good plugin, And good support.
Read on wp.org ↗ - ★★★★★ artsgirl1.4y ago
I get it, UPS Ground Saver is now available. Stop junking up the WordPress Dashboard with notifications that keep coming back even once you’ve dismissed them. I’m not exaggerating when I say I have dismissed this UPS Ground Saver notification at least 20-30 times a day every day for the past week or more, and yet it keeps coming back. It’s a waste of my screen real estate and a waste of my time. This is so incredibly disrespectful to the user I can’t even fathom what the though process behind it is.
Read on wp.org ↗ - ★★★★★ Tim Gooch1.5y ago
Deep Discount on UPS (you seriously won’t believe it until you see a US->Scotland 1lb package go out for $39USD and arrive within 5 business days) Full featured Does exactly what it’s supposed to do Regularly updated Responsive support team (they confirmed a reported issue and provided me with a workaround This topic was modified 1 year, 2 months ago by Tim Gooch. This topic was modified 1 year, 1 month ago by Tim Gooch.
Read on wp.org ↗ - ★★★★★ nv7wp1.6y ago
If you want to fulfill 50 orders, even if they have the same box and weight, for each one you have to open up the product, press “Create Shipping Label”, wait for the pricing options to load, select one, press purchase, wait for it to purchase, and then hit print. When you print it it leaves half the page blank and since you can’t print multiple labels it won’t combine them into one page so you waste a ton of paper too. If a developer is reading this, please implement the ability to print multiple labels at once.
Read on wp.org ↗ - ★★★★★ cleslie5772.0y ago
All these plugins require subscriptions and barely work.
Read on wp.org ↗ - ★★★★★ womac9112.0y ago
Once an order is completed and shipped, there does not appear to be an option to purchase a new label. Such as, for example, if an order is returned for exchange or replacement, or if a wrong item is shipped out. In fact, this just happened. 30 minutes spent looking for a “purchase a new label option” and none to be found. Even resetting the order as “processing” didn’t work. Takes much longer to navigate than the good old tried-and-true “Woocommerce Shipping and Tax” plugin. I hate it. It just sucks.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-30 Version 2.5.0 Add – Ask for the SKU, manufacturer part number and GTIN/EAN of each customs item on shipments into the EU, prefilled from the product. 2.5.0
- 2026-10-26 Version 2.4.4 Fix – Keep each shipment’s customs form separate on orders with several shipments. 2.4.4
- 2026-10-14 Version 2.4.3 Fix – Register the terms acceptance API after WooCommerce Shipping is activated from the WooCommerce shipping label banner. Fix – Prevent an intermittent fatal error during plugin load when the WooCommerce fulfillment cl 2.4.3
- 2026-10-01 Version 2.4.2 Fix – Stop a request parameter or cookie from putting the plugin into end-to-end test mode. Fix – Include the translation template and composer.json in the plugin package. Tweak – Sanitize request values with sanitize_te 2.4.2
- 2026-09-22 Version 2.4.1 Fix – Return HTTP 400 instead of 500 for REST validation errors and reject non-numeric custom package dimensions. Fix – Return shipping label analytics results when the report request omits the optional offset, per_page, 2.4.1
- 2026-09-16 Version 2.4.0 Add – Tell merchants to hand UPS Ground Saver packages to UPS and not USPS, on the rate card and after the label is purchased. Fix – Show the real reason when UPS Terms and Conditions acceptance fails because the site re 2.4.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 4 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names WooCommerce Shipping when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- WooCommerce extensions
Readme readiness
5 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 6 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,251 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-21 60K+ → 70K+ up after 137 days in tier
- 2025-12-05 50K+ → 60K+ up after 87 days in tier
- 2025-09-09 40K+ → 50K+ up after 88 days in tier
- 2025-06-13 30K+ → 40K+ up after 57 days in tier
- 2025-04-17 20K+ → 30K+ up after 184 days in tier
- 2024-10-15 10K+ → 20K+ up after 33 days in tier
- 2024-09-12 8K+ → 10K+ up after 2 days in tier
- 2024-09-10 6K+ → 8K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Shiptastic Integration for DHL 10K+ installs · 3.6★ · 3 shared tags -
DHL eCommerce (Benelux) for WooCommerce 2K+ installs · 4.1★ · 3 shared tags A -
Printful Integration for WooCommerce 50K+ installs · 2.7★ · 2 shared tags C -
ShipStation for WooCommerce 40K+ installs · 3.6★ · 2 shared tags B -
Claudio Sanches – Correios for WooCommerce 20K+ installs · 4.9★ · 2 shared tags C -
Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WooCommerce Shipping into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-shipping" width="480" height="300" style="border:0" loading="lazy" title="WooCommerce Shipping — Plugin Pulse"></iframe> WooCommerce Shipping: 70K+ active installs, 2.0★ (18 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/woocommerce-shipping
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