Custom Branding for WooCommerce
by Harish Chouhan · eCommerce
Also makes 6 other plugins · 11.7K+ installs across the portfolio →
Replace WooCommerce branding with your own logo and name
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 65/100
Stale · Few reviews
Active installs
500+
≈580 estimated
Momentum
—
no download trend yet
Biggest opportunity: “woocommerce”, “woocommerce icon” and “woocommerce menu” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
65 health vs 71 average across 9,783 eCommerce plugins
Install conversion
How it's measured →5.9%
of downloads still active
At least 500 of 8.5K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,156 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 462 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 462 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
51
Momentum
Holding steady
+0.5
Velocity
places per keyword, 28d
50%
Breadth
of keywords climbing, 28d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| branding your tag | #9 | #22 | down 1 |
| woocommerce your tag | Not in the top 24 | ||
| woocommerce icon your tag | Not in the top 24 | ||
| woocommerce menu your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days, 1 listed. 3 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “woocommerce”, “woocommerce icon” and “woocommerce menu” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 318 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.3y ago
latest release · v1.1.0 · 28 Jul 2025
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 43% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 600.
Install history since 18 Dec 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ javiergme9.3y ago
It is what I was looking for. Great Job
Read on wp.org ↗ - ★★★★★ webtions13.4y ago
had been waiting for this since long. Now without buying the official plugin, I was able to rebrand the WooCommerce menu on my client site for free.
Read on wp.org ↗ - ★★★★★ Harish Chouhan13.4y ago
I created this plugin as my customers had no intention of spending $29 USD just to change WooCommerce Branding.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Replace WooCommerce branding with your own logo and name"
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 392 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 2 of 4 tags appear in the text; "woocommerce icon", "woocommerce menu" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-04 600+ → 500+ down after 7 days in tier
- 2026-07-28 500+ → 600+ up after 1 days in tier
- 2026-07-27 600+ → 500+ down after 27 days in tier
- 2026-06-30 500+ → 600+ up after 1 days in tier
- 2026-06-29 600+ → 500+ down after 1 days in tier
- 2026-06-28 500+ → 600+ up after 2 days in tier
- 2026-06-26 600+ → 500+ down after 206 days in tier
- 2025-12-02 700+ → 600+ down after 135 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.3★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C -
PDF Invoices & Packing Slips for WooCommerce 300K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Custom Branding for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-branding" width="480" height="300" style="border:0" loading="lazy" title="Custom Branding for WooCommerce — Plugin Pulse"></iframe> Custom Branding for WooCommerce: 500+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/woocommerce-branding
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