WP Email Delivery
by brewlabs · Email & Marketing
Also makes 4 other plugins · 1.1K+ installs across the portfolio →
Simple, Easy to setup API based email delivery for WordPress. No SMTP needed!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 79/100
Few reviews · Open vulnerability
Active installs
100+
≈150 estimated
Momentum
+37%
downloads vs prior 30d
Biggest opportunity: Swap “manager newsletter” and “newsletter” for “email delivery” and “mail delivery”. “manager newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “email delivery” sits at #8 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “mail delivery” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
79 health vs 66 average across 2,121 Email & Marketing plugins
Install conversion
How it's measured →1.7%
of downloads still active
At least 100 of 6K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,296 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
- Version
- 1.20.11.25
- Last updated
- 5mo ago
- Added
- 2015-11-03 · 10 yrs old
- Requires WP
- 3.7
- Tested up to
- 7.0.8
- Requires PHP
- —
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 136 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.2
Velocity
places per keyword, 26d
22%
Breadth
of keywords climbing, 26d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email delivery | #8 | #22 | 0 |
| fast delivery | #10 | #23 | up 1 |
| mail delivery | #22 | #24 | 0 |
| delivery manager | #24 | #23 | 0 |
| manager newsletter your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| newsletter signup your tag | Not in the top 24 | ||
| newsletter widget your tag | Not in the top 24 | ||
| newsletters your tag | Not in the top 24 | ||
9 searches this plugin appeared in over the last 90 days, 4 listed. 5 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “manager newsletter” and “newsletter” for “email delivery” and “mail delivery”. “manager newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “email delivery” sits at #8 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “mail delivery” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 187 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
5mo ago
latest release · v1.20.11.25 · 17 Jun 2026
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 2.1 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 8 May 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ megrosner78910.2y ago
I was having problems with contact forms on client sites not sending. This plugin is so simple to use and works perfectly! I signed up with the free version just to test it, but I’m planning to buy an account and use it for all my client contact forms. Great job!
Read on wp.org ↗ - ★★★★★ Geet Jacobs10.3y ago
This has solved every sites email issue I have had. Easy to setup and just works~
Read on wp.org ↗
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (1.20.11.25). 0 of 1 disclosed are patched.
- 2025-03-17 Improper Neutralization of Input During Web Page Generation Affects <= 1.20.11.23 No patch available
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 5.5.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Contact Form 7, Gravity Forms, Ninja Forms and 1 more.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 866 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("manager newsletter", "newsletter signup", "newsletter widget" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-09-30 200+ → 100+ down after 8 days in tier
- 2024-09-22 100+ → 200+ up after 1 days in tier
- 2024-09-21 200+ → 100+ down after 2 days in tier
- 2024-09-19 100+ → 200+ up after 2 days in tier
- 2024-09-17 200+ → 100+ down after 1 days in tier
- 2024-09-16 100+ → 200+ up after 31 days in tier
- 2024-08-16 200+ → 100+ down after 2 days in tier
- 2024-08-14 100+ → 200+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailster WordPress Newsletter Plugin 7K+ installs · 3.7★ · 2 shared tags C -
MailMunch – Grow your Email List 5K+ installs · 4.6★ · 2 shared tags A -
Simple newsletter 100+ installs · 4.0★ · 2 shared tags D - U User Role Sync for MailPoet 40+ installs · 4.1★ · 2 shared tags D
-
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WP Email Delivery into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-email-delivery" width="480" height="300" style="border:0" loading="lazy" title="WP Email Delivery — Plugin Pulse"></iframe> WP Email Delivery: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-email-delivery
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.