MailMunch – Grow your Email List
by mailmunch · Email & Marketing
Also makes 2 other plugins · 17K+ installs across the portfolio →
The best free plugin to get more email subscribers. Beautiful opt-in forms that integrate with MailChimp, Constant Contact, AWeber, Campaign Monitor a …
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Health
A 88/100
no flags
Active installs
5K+
≈5.9K estimated
Momentum
+213%
downloads vs prior 30d
Biggest opportunity: Swap “newsletter”, “newsletters” and “popup” for “email list”, “grow” and “internet marketing”. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “email list” sits at #6 untagged, close enough for a declared tag to move it up. “newsletters” isn't earning its slot: you're not in the first 24 results for its own search. “grow” sits at #6 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “internet marketing” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 66 average across 2,121 Email & Marketing plugins
Install conversion
How it's measured →1.3%
of downloads still active
At least 5K of 377.3K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,296 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 19 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 8 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.7★ over 241 reviews, smoothed to 4.60★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
26%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| grow | #6 | #10 | up 1 |
| email list | #6 | #8 | up 2 |
| internet marketing | #6 | #6 | down 1 |
| aweber | #10 | #14 | down 2 |
| constant | #15 | #15 | up 1 |
| constant contact | #16 | #16 | up 1 |
| campaign monitor | #16 | #16 | down 1 |
| getresponse | #12 | #15 | down 3 |
| email optin | #15 | #16 | up 2 |
| drip | #16 | #13 | 0 |
| email subscribers | #24 | #19 | down 1 |
| constant contact official | #13 | #17 | down 1 |
| email subscriber | #24 | #19 | — |
| email designer | #24 | #14 | 0 |
| optin | #24 | #18 | 0 |
| top list | #17 | #18 | — |
| ajax mailchimp subscribe | #17 | #14 | up 2 |
| aweber wordpress | #18 | #16 | up 2 |
| aweber form | #21 | #17 | up 1 |
| build email list | #24 | #20 | — |
| newsletter your tag | Not in the top 24 | ||
| newsletters your tag | Not in the top 24 | ||
| popup your tag | Not in the top 24 | ||
| signup form your tag | Not in the top 24 | ||
| subscribe your tag | Not in the top 24 | ||
58 searches this plugin appeared in over the last 90 days, 20 listed. 37 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “newsletter”, “newsletters” and “popup” for “email list”, “grow” and “internet marketing”. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “email list” sits at #6 untagged, close enough for a declared tag to move it up. “newsletters” isn't earning its slot: you're not in the first 24 results for its own search. “grow” sits at #6 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “internet marketing” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 15K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
19
releases in the last 12 months
8d ago
latest release · v3.3.3 · 23 Oct 2026
53
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 25 days ago and a band this size takes about a year or more to cross, so the real count is still just under 6K.
Install history since 10 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ sean4fsu7772.6y ago
Excellent plugin, and tech support!!
Read on wp.org ↗ - ★★★★★ unamente3.3y ago
Muy buen complemento para captación de correo
Read on wp.org ↗ - ★★★★★ Renan Rosa Meneguci4.1y ago
With mailmunch I’m able to collect some info and leads using the basic forms or popups. Very interesting things to do. Thanks! Five star
Read on wp.org ↗ - ★★★★★ jackstoriesorg4.5y ago
Spending a few days trying to recoup, not there. Lets just do it again and again. Lets just do it again and again. Lets just do it again and again. Lets just do it again and again.
Read on wp.org ↗ - ★★★★★ RoMur4.5y ago
The best tool ever for collecting mails.
Read on wp.org ↗ - ★★★★★ beatwrite5.5y ago
I had looked at SeedPro, WPForms, Elementor, Astra. and possibly more. MailMunch is the best of the bunch if you’re looking for a forms-landing-pages-solution.
Read on wp.org ↗ - ★★★★★ todoporelarterd5.9y ago
The truth is that it is an excellent page to get contacts, pity that in the free version they give so little
Read on wp.org ↗ - ★★★★★ Dee6.0y ago
I’d spent a day learning how to make a pop-up with various plugins + Mailchimp and when I finally got it to work, I found out that Mailchimp conflicted with my advertising network. I then randomly saw a recommendation for MailMunch and it honestly took me 10 minutes to set up a pop-up opt-in form! I can’t believe how easy it was. Works a treat and the fact that the basic version is free is brilliant! Would 100% recommend!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.2.2 Security: Require manage_options capability and nonce verification for sign_in and sign_up AJAX actions (CVE-2026-7520) Security: Harden settings and review-notice dismiss handlers 3.2.2
- — Version 3.0.5 Fixing bugs and some improvements Added shortcode support for landing pages 3.0.5
- — Version 3.0.2 SEO plugins can be used with landing pages Landing pages can be set as home page 3.0.2
- — Version 3.0.0 Landing pages 3.0.0
- — Version 1.3.6 Fatal activation bug fix 1.3.6
- — Version 1.3.5 Improved sign up flow 1.3.5
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (3.3.3). Sites still on an older version should update.
- 2024-11-21 CVE-2024-8735 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.8 Patched in 3.2.0
- Patched Medium · 6.4 MailMunch – Grow your Email List <= 3.1.6 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-04-05 CVE-2024-31349 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.6 Patched in 3.1.7
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 125 languages, 0 at 90% or more
Plus 101 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The best free plugin to get more email subscribers. Beautiful opt-in forms that integrate with MailChimp, C..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "if you want").
- ✓ Names what it works with Mentions Mailchimp.
- ✓ Headings and lists 9 headings and 5 lists.
- ✓ Enough to quote 6,454 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "signup form" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-06 6K+ → 5K+ down after 12 days in tier
- 2026-09-24 5K+ → 6K+ up after 9 days in tier
- 2026-09-15 6K+ → 5K+ down after 287 days in tier
- 2025-12-02 7K+ → 6K+ down after 220 days in tier
- 2025-04-26 8K+ → 7K+ down after 156 days in tier
- 2024-11-21 9K+ → 8K+ down after 166 days in tier
- 2024-06-08 10K+ → 9K+ down after 1276 days in tier
- 2020-12-10 20K+ → 10K+ down after 1222 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
MailerLite – Signup forms (official) 100K+ installs · 3.1★ · 2 shared tags B -
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ installs · 4.4★ · 2 shared tags A -
Genesis eNews Extended 40K+ installs · 4.4★ · 2 shared tags A -
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ installs · 4.9★ · 2 shared tags A -
BlossomThemes Email Newsletter 20K+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for MailMunch – Grow your Email List into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailmunch" width="480" height="300" style="border:0" loading="lazy" title="MailMunch – Grow your Email List — Plugin Pulse"></iframe> MailMunch – Grow your Email List: 5K+ active installs, 4.7★ (241 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/mailmunch
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