WP Hamburger
by Fahad Mahmood · Admin & Utilities
Also makes 45 other plugins · 27.7K+ installs across the portfolio →
A full-screen hamburger menu that works with any theme. Choose a menu, save, done. Premium adds styling and display rules.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 80/100
Few reviews
Active installs
90+
≈100 estimated
Momentum
+40%
downloads vs prior 30d
Biggest opportunity: Swap “fontawesome” for “hamburger menu”. “fontawesome” isn't earning its slot: you're not in the first 24 results for its own search. “hamburger menu” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
80 health vs 56 average across 5,897 Admin & Utilities plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 90 of 8.6K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,189 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 3 days ago
Tested up to WordPress 7.1.4, the current branch or newer
2.6★ over 5 reviews, smoothed to 3.96★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
92
Momentum
Gaining ground
+7.0
Velocity
places per keyword, 26d
100%
Breadth
of keywords climbing, 26d
+7.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| hamburger your tag | #2 | #15 | up 5 |
| hamburger menu | #10 | #23 | up 10 |
| fontawesome your tag | Not in the top 24 | ||
| menu your tag | Not in the top 24 | ||
| mobile responsive your tag | Not in the top 24 | ||
| sticky your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days, 2 listed. 2 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “fontawesome” for “hamburger menu”. “fontawesome” isn't earning its slot: you're not in the first 24 results for its own search. “hamburger menu” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 344 · peaks are release surges
Directory rank
Ranked about #16,800 to #17,400, alongside the other plugins at 90+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
3d ago
latest release · v1.7.0 · 29 Oct 2026
16
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “90+”. Our estimate pins where the real number sits.
Crossed into this band 3 days ago and a band this size takes about a year or more to cross, so the real count is still just under 100.
At the current install trend, crossing 100+ in roughly 323 days.
Install history since 4 Oct 2022
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A full-screen hamburger menu that works with any theme. Choose a menu, save, done. Premium adds styling and..."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 3 headings and 3 lists.
- ✓ Enough to quote 1,963 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "mobile responsive", "sticky" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-29 100+ → 90+ down after 4 days in tier
- 2026-10-25 90+ → 100+ up after 3 days in tier
- 2026-10-22 100+ → 90+ down after 1 days in tier
- 2026-10-21 90+ → 100+ up after 36 days in tier
- 2026-09-15 100+ → 90+ down after 4 days in tier
- 2026-09-11 90+ → 100+ up after 63 days in tier
- 2026-07-10 100+ → 90+ down after 14 days in tier
- 2026-06-26 90+ → 100+ up after 119 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Responsive Menu 30K+ installs · 4.2★ · 2 shared tags A - O Oceanwp sticky header 10K+ installs · 4.1★ · 2 shared tags D
-
Storefront Hamburger Menu 2K+ installs · 3.9★ · 2 shared tags D -
Sticky on Scroll 90+ installs · 4.0★ · 2 shared tags B -
Font Awesome 400K+ installs · 3.7★ · 1 shared tag B -
Admin Menu Editor 300K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WP Hamburger into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-hamburger" width="480" height="300" style="border:0" loading="lazy" title="WP Hamburger — Plugin Pulse"></iframe> WP Hamburger: 90+ active installs, 2.6★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wp-hamburger
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