WP Menu Custom Fields
by rtCamp · Admin & Utilities
Also makes 22 other plugins · 217.8K+ installs across the portfolio →
This plugin adds custom fields on menu item's edit interface of wp-admin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 54/100
Stale · Few reviews
Active installs
600+
≈680 estimated
Momentum
—
no download trend yet
Biggest opportunity: “navigation menu” and “navigation menu custom fields” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
54 health vs 56 average across 5,895 Admin & Utilities plugins
Install conversion
How it's measured →7.7%
of downloads still active
At least 600 of 7.8K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,188 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 715 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
2 of 5 tags set · short description in place
To rank higher: Last updated 715 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| navigation menu your tag | Not in the top 24 | ||
| navigation menu custom fields your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 0 listed. 2 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “navigation menu” and “navigation menu custom fields” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 247 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.0y ago
latest release · v1.1 · 15 Nov 2024
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 97% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “600+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago and the previous band took 19 months to cross, so the real count is still just under 700.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ davidelomonaco5.0y ago
If you need to customize the wordpress menu with custom sections (for example with html code) this plugin is a bomb! I customized my menu in a few minutes and without modifying the template files. The other existing plugins only provide an API key that allows you to manually change the menu section, instead this is the only one that does it automatically for you, saving hours of work. It’s fast, intuitive, lightweight and effective. Recommended.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 6.0.3
Languages
via translate.wordpress.orgTranslated into 5 languages, 5 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This plugin adds custom fields on menu item's edit interface of wp-admin."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 15 headings and 16 lists.
- ✓ Enough to quote 6,273 characters of description.
- ! Tags match the text Only 0 of 2 tags appear in the text ("Navigation Menu", "Navigation Menu Custom Fields" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-14 700+ → 600+ down after 580 days in tier
- 2024-12-11 600+ → 700+ up after 11 days in tier
- 2024-11-30 700+ → 600+ down after 120 days in tier
- 2024-08-02 600+ → 700+ up after 8 days in tier
- 2024-07-25 700+ → 600+ down after 1 days in tier
- 2024-07-24 600+ → 700+ up after 274 days in tier
- 2023-10-24 500+ → 600+ up after 121 days in tier
- 2023-06-25 400+ → 500+ up after 99 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ installs · 4.9★ · 1 shared tag A -
Clever Mega Menu for Elementor 1K+ installs · 3.2★ · 1 shared tag F -
IntelliWidget Per Page Custom Menus and Dynamic Content 600+ installs · 4.4★ · 1 shared tag D -
Mobile Menu Builder for WordPress 500+ installs · 4.4★ · 1 shared tag D -
Multilevel Navigation Menu 400+ installs · 4.1★ · 1 shared tag C -
Search box on Navigation Menu 400+ installs · 4.2★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for WP Menu Custom Fields into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-menu-custom-fields" width="480" height="300" style="border:0" loading="lazy" title="WP Menu Custom Fields — Plugin Pulse"></iframe> WP Menu Custom Fields: 600+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-menu-custom-fields
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