WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance
by David Anderson / Team Updraft · Performance
Also makes 15 other plugins · 6.3M+ installs across the portfolio →
Get caching and more with this powerful cache plugin. Cache, optimize images, clean your database and minify for maximum performance.
99 health vs 67 average across 1,076 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
777.2K
now · peak 2.3M
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
11
releases in the last 12 months
2mo ago
latest release · v4.6.0
108
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 36% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1M+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2015-03-10 · 1,486 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A large install base, a clear pro tier and a steady trend. As reliable as an outside estimate gets. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product. Past 1M installs we taper the rate down: a giant free plugin’s long tail converts far worse.
- Annual price per customer. $49–$129 a year, typical for Performance plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 1M–2M active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 1M–2M
- Category
- Performance
- Pro tier
- detected (known freemium plugin with a public paid tier)
- Download trend
- steady (30d downloads flat vs prior 30d)
- Reviews
- 2,604
- Last updated
- 12 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent review vibe
read from the latest 12 reviews to 2026-07-15Reviewers are pleased with quick, easy database cleanup and a faster site, with several noting simple setup and no need for support.
Recent reviews
All reviews on wp.org ↗- ★★★★★ theratwonder1mo ago
Lots of great information about database usage and unused tables
Read on wp.org ↗ - ★★★★★ elcuervo05891mo ago
Me ayuda a limpiar mi base de datos simple y facil
Read on wp.org ↗ - ★★★★★ claudia881mo ago
Cleared out years of post revisions and spam comments in a couple of clicks. The scheduled cleanup feature is a nice touch so I don’t have to remember to do it manually.
Read on wp.org ↗ - ★★★★★ Loukia Kotsibou2mo ago
Perfect Plugin. Thank you!!
Read on wp.org ↗ - ★★★★★ Juan Bermúdez2mo ago
Mantiene mi sitio web limpio y veloz, sus funciones de optimización son poderosas.
Read on wp.org ↗ - ★★★★★ innerear2mo ago
Helpful, robust and effortlessly efficient
Read on wp.org ↗ - ★★★★★ JosC2mo ago
Free version is already great in functionallity. Never needed support, which is a good sign as well.
Read on wp.org ↗ - ★★★★★ simonfi2mo ago
Nagy segítség. Jól takarít.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 4.6.0 FEATURE: Premium – Automatically preloads the page’s Largest Contentful Paint (LCP) element to improve initial load speed and perceived performance FIX: Cache – Fixed an issue related to cache setting saving FIX: Fixed a 4.6.0
- — Version 4.5.5 TWEAK: Update the bundled common-libs version 4.5.5
- — Version 4.5.4 FIX: WebP image compression breaking in some cases REFACTOR: Avoid instantiating PHPSQLParser on each call in WPO_DB_Table_Analysis REFACTOR: Class WPO_WebP_Convert REFACTOR: Make markup readable in tables-body.php templ 4.5.4
- — Version 4.5.3 SECURITY: Prevented path traversal security risk. Thanks to Wordfence for the responsible disclosure 4.5.3
- — Version 4.5.2 FIX: Bug preg_match() fails on wildcard * patterns in browser agents exclusion list FIX: Cache – purge the cache when a plugin is auto-updated FIX: Ensure page caching is fully disabled by updating internal cache configu 4.5.2
- — Version 4.5.1 FIX: Fixed compatibility issue with WP Remote FIX: Notice: Function _load_textdomain_just_in_time was called incorrectly FIX: Resolved weekly cron not running on WordPress FIX: Database table error when upgrading from fr 4.5.1
Known vulnerabilities
via Wordfence Intelligence5 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2026-05-06 CVE-2026-7252 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 4.5.2 Patched in 4.5.3
- 2025-05-12 CVE-2025-3951 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.1.1 Patched in 4.2.0
- Medium · 6.1 WP-Optimize <= 3.2.12 & SrbTransLatin <= 2.4 - Stored/Reflected Cross-Site Scripting via Third Party Library ↗2023-07-04 CVE-2023-1119 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 3.2.13 Patched in 3.2.13
- Medium · 6.5 WP-Optimize <= 3.2.11 - Cross-Site Request Forgery ↗2023-02-06 Cross-Site Request Forgery (CSRF) Affects <= 3.2.11 Patched in 3.2.12
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 50 languages, 9 at 90% or more
Plus 26 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Super Cache 1M+ installs · 4.3★ · 2 shared tags A -
SpeedyCache – Cache, Optimization, Performance 600K+ installs · 4.2★ · 2 shared tags A -
Breeze Cache 300K+ installs · 3.6★ · 2 shared tags B -
Cache Enabler 100K+ installs · 4.3★ · 2 shared tags B
-
Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ installs · 4.7★ · 2 shared tags A -
Clearfy Cache – WordPress optimization plugin, Minify HTML, CSS & JS, Defer 50K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-optimize" width="480" height="300" style="border:0" loading="lazy" title="WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance — Plugin Pulse"></iframe> WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance: 1M+ active installs, 4.8★ (2,604 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/wp-optimize