Search Insights – Privacy-Friendly Search Analytics
by Mark · Search
Uncover exactly what visitors search for on your site. Stop guessing what content to create, fix content gaps, and boost engagement.
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Health
A 89/100
no flags
Active installs
3K+
≈3.5K estimated
Momentum
+43%
downloads vs prior 30d
Biggest opportunity: Swap “content”, “search” and “statistics” for “privacy friendly”, “guessing” and “word search”. “content” isn't earning its slot: you're not in the first 24 results for its own search. “privacy friendly” sits at #6 untagged, close enough for a declared tag to move it up. “search” isn't earning its slot: you're not in the first 24 results for its own search. “guessing” sits at #10 untagged, close enough for a declared tag to move it up. “statistics” isn't earning its slot: you're not in the first 24 results for its own search. “word search” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 63 average across 979 Search plugins
Install conversion
How it's measured →5.3%
of downloads still active
At least 3K of 56.6K lifetime downloads are still running, above its category: the median Search plugin keeps 0.7%, across 645 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Search plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 65 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 29 reviews, smoothed to 4.39★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
+0.1
Velocity
places per keyword, 27d
31%
Breadth
of keywords climbing, 27d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| insights your tag | #5 | #8 | up 2 |
| privacy friendly | #6 | #14 | up 1 |
| search analytics your tag | #7 | #14 | 0 |
| guessing | #10 | #13 | down 2 |
| friendly | #17 | #19 | 0 |
| privacy | #20 | #18 | 0 |
| relevant search | #12 | #17 | down 2 |
| website insights | #8 | #15 | 0 |
| word search | #14 | #15 | 0 |
| plugin insights | #9 | #14 | down 1 |
| instant search | #17 | #13 | down 2 |
| smart search | #18 | #20 | up 1 |
| exclude from search | #18 | #18 | down 1 |
| fast search | #17 | #17 | 0 |
| privacy analytics | #22 | #21 | 0 |
| search tool | #23 | #22 | up 1 |
| content your tag | Not in the top 24 | ||
| search your tag | Not in the top 24 | ||
| statistics your tag | Not in the top 24 | ||
89 searches this plugin appeared in over the last 90 days, 16 listed. 73 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “content”, “search” and “statistics” for “privacy friendly”, “guessing” and “word search”. “content” isn't earning its slot: you're not in the first 24 results for its own search. “privacy friendly” sits at #6 untagged, close enough for a declared tag to move it up. “search” isn't earning its slot: you're not in the first 24 results for its own search. “guessing” sits at #10 untagged, close enough for a declared tag to move it up. “statistics” isn't earning its slot: you're not in the first 24 results for its own search. “word search” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
6mo ago
latest release · v2.1 · 17 May 2026
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 68% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 2.3 years ago; the previous band took 14 months to cross, which places it about 50% of the way through.
Install history since 2 May 2020
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.1 Improvement: greatly improved filtering of spammy search terms 2.1
- — Version 2.0 New: Rebranded from “WP Search Insights” to “Search Insights” with dedicated admin menu New: Added trend data visualization to popular searches New: Filter to view searches with or without results in popular searches blo 2.0
- — Version 1.4.0 Fixed a textdomain notification introduced in WordPress 6.7 1.4.0
- — Version 1.3.9 Fixed an issue with overlapping blocks on settings page which caused the save button to disappear Added scrollbar to settings block on overflow Fixed dashboard capability check for non-administrator users Fixed BBPress i 1.3.9
- — Version 1.3.8 Added ignore button to all searches table Added option to clear database tables after certain time period Added all time option to search overview Fix: search terms containing multiple words are now correctly filtered Fi 1.3.8
- — Version 1.3.7 Updated domain in readme/files 1.3.7
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
Languages
via translate.wordpress.orgTranslated into 16 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Uncover exactly what visitors search for on your site. Stop guessing what content to create, fix content ga..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Google Analytics.
- ✓ Headings and lists 11 headings and 3 lists.
- ✓ Enough to quote 4,234 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "statistics" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-06-27 4K+ → 3K+ down after 409 days in tier
- 2023-05-15 5K+ → 4K+ down after 356 days in tier
- 2022-05-24 6K+ → 5K+ down after 177 days in tier
- 2021-11-28 7K+ → 6K+ down after 228 days in tier
- 2021-04-14 8K+ → 7K+ down after 39 days in tier
- 2021-03-06 4K+ → 8K+ up after 65 days in tier
- 2020-12-31 700+ → 4K+ up after 100 days in tier
- 2020-09-22 600+ → 700+ up after 33 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Search Analytics for WP – Site Search Tracking 3K+ installs · 4.7★ · 3 shared tags A -
Search Meter 20K+ installs · 4.2★ · 2 shared tags B -
One Click Demo Import 1M+ installs · 4.3★ · 1 shared tag B -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 1 shared tag A -
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ installs · 4.8★ · 1 shared tag A -
Post Views Counter 100K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Search Insights – Privacy-Friendly Search Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-search-insights" width="480" height="300" style="border:0" loading="lazy" title="Search Insights – Privacy-Friendly Search Analytics — Plugin Pulse"></iframe> Search Insights – Privacy-Friendly Search Analytics: 3K+ active installs, 4.9★ (29 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wp-search-insights
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