WSMS (formerly WP SMS): SMS and OTP for WordPress and WooCommerce
by VeronaLabs · Login & Users
Also makes 6 other plugins · 577K+ installs across the portfolio →
Send SMS/MMS notifications, OTP login and 2FA messages, and WooCommerce order updates through 150+ SMS gateways.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
7K+
≈7.5K estimated
Momentum
+38%
downloads vs prior 30d
Biggest opportunity: Swap “2fa authentication” for “otp”. “2fa authentication” isn't earning its slot: it only gets you to #21. “otp” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 7K of 783K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 20 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 17 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.1★ over 107 reviews, smoothed to 4.10★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| bulk sms your tag | #1 | #1 | 0 |
| send sms | #1 | #1 | 0 |
| sms gateways | #1 | #1 | 0 |
| woocommerce sms your tag | #2 | #3 | 0 |
| sms messages | #1 | #1 | 0 |
| sms order | #1 | #1 | 0 |
| sms plugins | #1 | #1 | 0 |
| sms notifications your tag | #3 | #3 | down 2 |
| wp sms | #3 | #4 | down 1 |
| bulk sms gateway | #1 | #1 | 0 |
| sms | #3 | #3 | down 1 |
| woocommerce sms automation | #1 | #2 | 0 |
| sms and whatsapp login | #1 | #1 | — |
| otp | #5 | #5 | 0 |
| order sms | #2 | #4 | 0 |
| sms on order | #2 | #4 | 0 |
| woocommerce sms integration | #2 | #3 | 0 |
| sms plugin | #2 | #1 | up 1 |
| sms otp | #2 | #2 | 0 |
| sms otp authentication | #2 | #3 | 0 |
153 searches this plugin appeared in over the last 90 days, 20 listed. 118 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “2fa authentication” for “otp”. “2fa authentication” isn't earning its slot: it only gets you to #21. “otp” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “2fa authentication”. Down 11 places since 2026-09-24, now #21. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 16.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
20
releases in the last 12 months
17d ago
latest release · v7.2.10 · 14 Oct 2026
263
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 51% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 10 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ snowbird20127mo ago
Support for this plugin was outstanding. Had an install issue, it got dealt with in a direct and no nonsense manner. I have total confidence in any future support I may need for this amazing plugin. Thanks Verona Labs! This topic was modified 2 months ago by snowbird2012.
Read on wp.org ↗ - ★★★★★ robertstaddon8mo ago
I’ve been using the Pro version of this plugin for about a year now with Twilio and I’m happy with it. I requested an improvement after the latest update and the support team added it right away!
Read on wp.org ↗ - ★★★★★ sjacob72669mo ago
I have this plugin with the paid add-on for Twilio gateway and Elementor forms and it has been an excellent tool to allow for immediate SMS notification and autoreply as a lead capture for website visitors submitting lead capture forms. More importantly, the developed provides EXCELLENT support when needed. I highly recommend this plugin
Read on wp.org ↗ - ★★★★★ kieranhyphen10mo ago
We’ve used this plugin for a while and it has worked fantastically. I recently updated many plugin’s on a clients website, however this caused a problem with the phone number being picked up from CF7. I tried troubleshooting before contacting VeronaLabs. I spoke with a Mr. Gandomi and his help was nothing more than exceptional. If you have any problem implementing this with your website, please contact support before giving up, as I’m sure they’ll be able to help you out.
Read on wp.org ↗ - ★★★★★ Hari10mo ago
Refund Received Following Support Escalation ✅I purchased this plugin mainly for OTP-based login using WhatsApp Business Cloud API, but unfortunately it did not meet the advertised functionality.Issues I faced: OTP Login Design LimitationIf a user did not sign up with a phone number in the past, or if their phone number is missing/not updated, there is no mechanism to prompt the user to add or update their phone number after login.This breaks the OTP flow completely and makes it unusable for real-world scenarios. WhatsApp Business Cloud API OTP Not WorkingEven with:Correct Cloud API credentialsApproved Authentication templatesProper configurationThe OTP messages consistently failed. Errors related to template parameters were returned from Meta, and the plugin does not seem to handle these cases correctly. Lack of Clear Support for WhatsApp Authentication TemplatesThe plugin does not clearly support or document how WhatsApp Cloud API Authentication templates should be used. This resulted in repeated failures despite correct setup. Support & RefundI contacted [email protected] requesting cancellation and refund, My email ended up in the spam folder, even though I used Gmail. Since my purchase is covered under the 14-day money-back guarantee mentioned on the website, I expected a response. Unfortunately, there was no reply initially, so I had to contact them via Twitter. After that, they responded and processed my refund.I hope this feedback helps the team improve both the product and support process. This topic was modified 6 months, 1 week ago by Hari. Reason: refund received
Read on wp.org ↗ - ★★★★★ abkhi10mo ago
All these claims about the free version support SMS based 2FA. Kind of true . . .UNLESS you happen to use any of the very common SMS Gateways such as Twilio.
Read on wp.org ↗ - ★★★★★ paknejad1.5y ago
2fa and otp need premium account
Read on wp.org ↗ - ★★★★★ lee8791242121.9y ago
The support for this service is absolutely phenomenal!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-14 Version 2.10 New: Messente is now in the free plugin. You no longer need WSMS Pro to send SMS through Messente. Sites that already use it through Pro keep their settings. New: SMSense gateway (smsense.com, global coverage by Global V 2.10
- 2026-10-01 Version 2.9 New: Send SMS warns you about duplicate numbers in the selected groups. New: Pick or skip individual members of a group on the Send SMS page. Enhancement: Variables like %subscriber_name% are filled in for each recipient 2.9
- 2026-09-05 Version 2.8 Fix: Premium gateways like Twilio save without being rejected. Fix: The United States stays selected as your default country code ( #535 ). Fix: The setup wizard makes the United States easy to find ( #522 ). Fix: The Me 2.8
- 2026-08-08 Version 2.7 Fix: Translations work again on WordPress 6.7+. Fix: A number isn’t added to your subscriber list when its confirmation SMS fails ( #514 ). Fix: A half-finished update no longer takes the site down. Fix: Forminator notif 2.7
- 2026-07-30 Version 2.6 New: Added the LogisticSMS gateway New: Added the wpsms_unsubscribe_success_message filter to customize the newsletter unsubscribe confirmation message, with the unsubscribed group passed to the filter for both the unsub 2.6
- 2026-05-19 Version 2.5 Fix: Fixed missing field placeholder chips in the Quform integration message body. Fix: Fixed [wp_sms_subscriber_form] shortcode showing an empty group list when “Available groups” is blank; it now falls back to all grou 2.5
Security history
via Wordfence IntelligenceAll 17 disclosed vulnerabilities are patched in the current version (7.2.10). Sites still on an older version should update.
- Patched Medium · 4.3 WSMS (formerly WP SMS) – SMS & MMS Notifications with OTP and 2FA for WooCommerce <= 7.2.1 - Authenticated (Subscriber+) Information Exposure ↗2026-04-23 CVE-2026-40790 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 7.2.1 Patched in 7.2.2
- Patched Medium · 4.4 WSMS (formerly WP SMS) – SMS & MMS Notifications with OTP and 2FA for WooCommerce <= 7.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2026-02-10 CVE-2026-25343 Improper Neutralization of Input During Web Page Generation Affects <= 7.1 Patched in 7.1.1
- 2025-06-14 CVE-2026-28136 Improper Neutralization of Special Elements used in an SQL Command Affects <= 6.9.12 Patched in 7.0
- 2024-05-13 CVE-2024-34811 Improper Neutralization of Input During Web Page Generation Affects <= 6.5.1 Patched in 6.5.2
- Patched Medium · 6.4 WP SMS <= 6.3.4 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2024-02-14 CVE-2024-25920 Improper Neutralization of Input During Web Page Generation Affects <= 6.3.4 Patched in 6.4
- 2024-02-05 CVE-2024-24881 Improper Neutralization of Input During Web Page Generation Affects <= 6.5.2 Patched in 6.5.3
- 2024-01-12 Improper Neutralization of Input During Web Page Generation Affects <= 6.5.1 Patched in 6.5.2
- Patched Medium · 6.1 WP SMS <= 6.5 - Authenticated (Admin+) SQL Injection to Reflected Cross-Site Scripting ↗2024-01-02 CVE-2023-6981 Improper Neutralization of Special Elements used in an SQL Command Affects <= 6.5 Patched in 6.5.1
- 2023-07-07 Cross-Site Request Forgery Affects < 6.2.0 Patched in 6.2.0
- 2023-05-15 CVE-2023-32742 Improper Neutralization of Input During Web Page Generation Affects <= 6.1.4 Patched in 6.1.5
- 2023-03-02 CVE-2023-27447 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 6.0.4 Patched in 6.0.4.1
- 2021-07-26 CVE-2021-24561 Improper Neutralization of Input During Web Page Generation Affects < 5.4.13 Patched in 5.4.13
- Patched Medium · 6.1 WP SMS – Messaging & SMS Notification for WordPress, WooCommerce, GravityForms, etc <= 5.4.9 - Reflected Cross-Site Scripting ↗2021-06-30 Improper Neutralization of Input During Web Page Generation Affects <= 5.4.9 Patched in 5.4.9.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 81 languages, 0 at 90% or more
Plus 57 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Send SMS/MMS notifications, OTP login and 2FA messages, and WooCommerce order updates through 150+ SMS gate..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for developers", "who want").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Contact Form 7 and 3 more.
- ✓ Headings and lists 7 headings and 3 lists.
- ✓ Enough to quote 4,439 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("2fa-authentication", "sms notifications", "woocommerce SMS" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-28 8K+ → 7K+ down after 37 days in tier
- 2026-03-22 9K+ → 8K+ down after 164 days in tier
- 2025-10-09 10K+ → 9K+ down after 4 days in tier
- 2025-10-05 9K+ → 10K+ up after 3 days in tier
- 2025-10-02 10K+ → 9K+ down after 2 days in tier
- 2025-09-30 9K+ → 10K+ up after 5 days in tier
- 2025-09-25 10K+ → 9K+ down after 1 days in tier
- 2025-09-24 9K+ → 10K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Ultimate SMS Notifications – Messaging, Alerts & OTP 10+ installs · 3.6★ · 5 shared tags -
miniOrange OTP Login, Verification and SMS Notifications 5K+ installs · 4.7★ · 2 shared tags A -
Branded SMS Pakistan 40+ installs · 4.0★ · 2 shared tags B -
Turbo SMS 10+ installs · 3.6★ · 2 shared tags -
SEND SMS in Pakistan — installs · 3.6★ · 2 shared tags -
SMS For Woo — installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for WSMS (formerly WP SMS): SMS and OTP for WordPress and WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-sms" width="480" height="300" style="border:0" loading="lazy" title="WSMS (formerly WP SMS): SMS and OTP for WordPress and WooCommerce — Plugin Pulse"></iframe> WSMS (formerly WP SMS): SMS and OTP for WordPress and WooCommerce: 7K+ active installs, 4.1★ (107 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-sms
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