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wp.org search vs our merit ranking: “woocommerce sms integration”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce sms integration”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TextMe SMS shows at wp.org #7 but places #22 on merit, a gap of 15 places. Its 500+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #9 on merit, 4.8★ from 3,224 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #1 2 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1,245) wp.org #4 wp.org ranks it 2 places below merit 3 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #2 wp.org ranks it 1 place above merit 4 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #5 ↑9 wp.org ranks it 1 place below merit 5 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #3 wp.org ranks it 2 places above merit 6 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #6 ↑2 7 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #9 ↑15 wp.org ranks it 2 places below merit 8 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #8 ↓2 9 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #16 ↓3 wp.org ranks it 7 places below merit 10 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #11 ↓3 wp.org ranks it 1 place below merit 11 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #13 ↓1 wp.org ranks it 2 places below merit 12 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #17 wp.org ranks it 5 places below merit 13 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (257) wp.org #20 wp.org ranks it 7 places below merit 14 TrackShip for WooCommerce 5K+ · 4.7★ (52) wp.org #12 ↓1 wp.org ranks it 2 places above merit 15 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #15 ↓5 16 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #19 wp.org ranks it 3 places below merit 17 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #22 ↓1 wp.org ranks it 5 places below merit 18 Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ · 4.8★ (17) wp.org #14 wp.org ranks it 4 places above merit 19 BulkGate SMS Plugin for WooCommerce 1K+ · 4.1★ (12) wp.org #10 wp.org ranks it 9 places above merit 20 ActiveCampaign for WooCommerce 5K+ · 4.0★ (48) wp.org #24 wp.org ranks it 4 places below merit 21 Brevo for WooCommerce 30K+ · 3.4★ (55) wp.org #23 ↓7 wp.org ranks it 2 places below merit 22 TextMe SMS 500+ · 4.0★ (4) wp.org #7 wp.org ranks it 15 places above merit 23 Alpha SMS 200+ · 5.0★ (2) wp.org #18 ↓2 wp.org ranks it 5 places above merit 24 Texty – SMS Notification for WordPress, WooCommerce, Dokan and more 7K+ · 5.0★ (2) wp.org #21 ↓1 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.